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Delaney Mullennix, host of the Nonprofit Hub Radio Podcast, interviews Taylor Shanklin of branding firm Barlele about Nonprofit Brand Promise.

Does your nonprofit brand include the essential elements it needs to differentiate you from everyone else? Your nonprofit brand has an essence, "the intrinsic nature or indispensable quality". The brand you choose for your nonprofit promises different things to different groups of people; your staff, your donors, your board, and your community.  

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