In this episode of the Dance Principals United Podcast, Rebecca Liu-Brennan and Amanda Barr dissect the marketing genius of Taylor Swift and explore how her strategies can be applied to dance studio ticket sales and event hype. From the Fear of Missing Out (FOMO) phenomenon to offering VIP experiences, they emphasize the value of fully committing to marketing efforts. The duo also shares personal anecdotes about concert experiences, drawing parallels between the anticipation for a major music concert and a dance concert. They stress the importance of training staff, effective communication, and understanding that genuine success requires hard work. Tune in for another great discussion filled with actionable advice for dance studio owners aiming to elevate their events.