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Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year.
Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype, it’s human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host.
It doesn’t matter if you’re a Swiftie or not: if you want to learn how to apply listener psychology to turn casual listeners into raving fans who binge your show and buy from you, hit play and let’s dive in.
1:23 – Why Loyalty, Not Reach, Is the Real Driver of Podcast Growth
4:36 – What Swifties Teach Us About Building Fierce Podcast Fans
8:44 – The Line Between Manipulation and Genuine Connection
10:49 – How Parasocial Relationships Make Your Podcast Binge-Worthy
13:42 – Why 1,000 True Fans Will Grow Your Show Faster Than 1M Casual Listeners
Other Episodes You’ll Love:
→ This episode was recorded on the Deity VO-7U
Support the show
Liked this episode? Share it with a fellow podcaster!
Love this show? Say thanks by leaving a positive review.
Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.
Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year
Curious about PodLaunch®? Email us at [email protected] to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show.
Connect with Courtney: Linked In | Instagram | PodLaunch HQ
©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
By Courtney Elmer | PodLaunchHQ.com4.9
186186 ratings
Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year.
Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype, it’s human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host.
It doesn’t matter if you’re a Swiftie or not: if you want to learn how to apply listener psychology to turn casual listeners into raving fans who binge your show and buy from you, hit play and let’s dive in.
1:23 – Why Loyalty, Not Reach, Is the Real Driver of Podcast Growth
4:36 – What Swifties Teach Us About Building Fierce Podcast Fans
8:44 – The Line Between Manipulation and Genuine Connection
10:49 – How Parasocial Relationships Make Your Podcast Binge-Worthy
13:42 – Why 1,000 True Fans Will Grow Your Show Faster Than 1M Casual Listeners
Other Episodes You’ll Love:
→ This episode was recorded on the Deity VO-7U
Support the show
Liked this episode? Share it with a fellow podcaster!
Love this show? Say thanks by leaving a positive review.
Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.
Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year
Curious about PodLaunch®? Email us at [email protected] to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show.
Connect with Courtney: Linked In | Instagram | PodLaunch HQ
©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

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