In this episode of Bliss to Abundance, Kelli Hayes Smith and Cyndi Williams dive into one of the biggest cultural moments of the year—Taylor Swift’s engagement—and what it teaches us about marketing in the travel industry.

We talk about why authenticity is everything when weaving trends into your brand, and how understanding your ideal client shapes the way you show up in the market. From the power of SEO and local marketing strategies to building trust as a travel advisor, this conversation is packed with insights to help you grow your travel business.

You’ll also hear our take on why “travel agent” still matters for SEO, how Disney continues to be a niche with staying power, and why training the next generation of advisors is critical for the industry’s future.

Whether you’re dreaming up your next big marketing move or looking for clarity in your branding, this episode will inspire you to lean into what’s real for you and to rise with confidence in your business.

✨ Takeaways:

• Pop culture moments like Taylor Swift’s engagement can fuel your marketing strategy.

• Authenticity and brand voice matter more than trends.

• Knowing your ideal client changes everything.

• Travel agents should embrace the word “agent” for SEO visibility.

• Local marketing is a game-changer for trust and growth.

• Disney is still a powerful niche opportunity.

• Training and certification keep our industry strong.