Taylor Tobey is a Digital Strategist at 9Sail, a lead generation and marketing agency that serves the legal industry and beyond. 

Taylor received her MBA in marketing and now consults with law firms and individual attorneys on topics such as SEO, PPC, content, and digital PR. Additionally, she helps firms grow by creating and implementing long-term SEO strategies that improve online visibility and boost lead generation from websites. 

With a finger on the pulse of digital marketing, Taylor helps lawyers and law firms navigate the new systems of ChatGPT, Google Analytics 4, and other technologies on the rise.  

In this episode…

The world of digital marketing is constantly evolving. How do you stay on top of the latest trends and technologies without getting bogged down by the changes? 

Taylor Tobey says you don’t have to be an expert on every emerging technology, but you should do your research and keep up with what’s new in digital marketing. Every technology has advantages and disadvantages, and it’s crucial to figure out what’s best for your firm, continue to grow, and keep your audience top of mind.

In this episode of The Lawyer’s Edge Podcast, Elise Holtzman sits down with Taylor Tobey, Digital Strategist at 9Sail, to talk about emerging technologies in digital marketing. Taylor discusses how she got her start in digital marketing, the pros and cons of ChatGPT and other technologies, and how lawyers can prepare for new updates in the Google Analytics realm.