Ivan Chicchon is a practicing dentist, lecturer, and trainer for dental implant procedures. He is commonly referred to as the Implant Ninja, the nickname he uses all over his social media handles. He came from a family of dentists, which greatly influenced not just his career path but also his entrepreneurial spirit. His entrepreneurial spirit led him to author The Implant Ninja: All-on-X Handbook, a step-by-step guide on treatment planning, implants, digital workflow, and prosthetics. Ivan earned his DDS from the University of the Pacific, Arthur A. Dugoni School of Dentistry, and his MSc in Prosthodontics from the University of Michigan.

In today’s episode, Ivan joins me to discuss what it’s like to be the Implant Ninja and share his trade secrets in amassing an excellent social media following. He describes what it’s like to hail from a family of dentists, the early challenges he encountered as a professional, and how he manages to get leads from Instagram and Facebook. He explains the need for professionals to be heavily invested in social media and the type of content to produce that helps you get new clients. Ivan also shares advice for those who might be struggling early in their careers.

"If you just create something people are already looking for, then they're going to read it and trust you." - Ivan Chichon

This week on T-Bone Speaks Dentistry Podcast:

• How he earned the nickname: Implant Ninja.
• What it's like to belong to a family of dentists.
• The challenges he encountered while working with DSOs and in his practice.
• How he gains new clients and his content creation strategy.
• His advice to those who have trouble succeeding in dentistry.
• What it means to "Fail Forward" to be successful.
• How he spread his name on social media faster than veterans in the industry.
• Using Instagram Stories to elevate your business presence.
• The services he offers in his practice and how he promotes them to clients.
• His experience with sedation and why you have to have someone else do it.
• How he handles his finances when it comes to paying off his loans.
• What his book is about and what inspired him to write it.
• Why he wants to slow his business down for now.

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