Copywriter and expert cold emailer, Laura Lopuch, is our guest for the 157th episode of The Copywriter Club Podcast. In this interview, Kira, Rob and Laura covered a lot of ground when it comes to what to say when you’re cold pitching new prospects. Here’s a pretty good list of what we covered:

•  the path Laura took from paralegal to copywriter

•  what made her decide it was time for a job change

•  how she attracted her first clients when she went out on her own

•  how to cold pitch effectively

•  the difference between personalization and relevance and why it matters

•  the thing that no one talks about when it comes to cold emails

•  what Laura does BEFORE she starts to write a cold pitch

•  why you might need to indulge your inner stalker when you cold pitch

•  how to tell if a potential client is ready to invest in what you can offer

•  the best way to phrase the call to action so you get results

•  the subject lines that work well—Laura’s “backslash secret”

•  the ways a cold pitch email differs from a regular email to your list

•  how she figured out the niche to focus on in her business

•  the basics of a good presentation and how it all comes together

•  why she doesn’t focus her mentorship on learning

•  how she became a travel hacker so she could travel for free

•  where Laura thinks copywriting will go in the future

•  the templates she used to land +$20K in business

If that seems like a lot, it is. And it’s good stuff. To hear this interview, click the play button below or subscribe to The Copywriter Club Podcast using your favorite podcast app. And if you prefer to read, you can scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

Crystalknows

Copyhackers

Shine Bootcamp

MicroConf

Hayley Hopson

Tarzan Kay

thepointsguy.com

Laura’s website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast.

Kira:   You’re invited to join the club for episode 157 as we chat with email copywriter,