Email copywriter Sarah Henson is our guest for the 163rd episode of The Copywriter Club Podcast. We first met Sarah a couple of years ago (at a copywriter conference) and have seen her make big changes in her business in the past year as a member of The Copywriter Think Tank. We asked Sarah about her successes, her struggles and how she's pushed herself to accomplish more—even as she's faced some big challenges in her life and business. We talked about:

•  Sarah's career path from actress to coach to email tech to copywriter

•  her experience as an actress and how it helps her as a writer

•  the “method actor” approach to understanding customers

•  owning the title of copywriter and how she made the switch

•  how she chose her niche (or how it chose her)

•  some of the hurdles Sarah’s overcome on her way to the next level

•  the big goals she’s set and what she wants to accomplish next

•  what keeps her going especially when she struggles to make things work

•  the mindset shift she’s experienced over the past 10 months

•  a breakdown of the work she did to hit $11K in a single month

•  comparison-itis and how Sarah has made sure it won’t hold her back

•  struggles with balance and how to fit it all in

•  the difference a community or mastermind can make in business

•  what she’s building in her business right now

To get this one in your ear holes, click the play button below. To make sure you never miss an episode, subscribe on your favorite podcast app. And to read a full transcript,  scroll down the page a bit.

 

The people and stuff we mentioned on the show:

Big Magic by Elizabeth Gilbert

The Copywriter Think Tank

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob:   What if you could hang out with seriously talented copywriters and other experts and ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast.

Kira:   You're invited to join the club for episode 163 as we chat with email strategist and e-commerce copywriter, Sarah Henson, about the struggle of freelancing and having her biggest revenue month ever, building an effective email strategy, what she's done to take her business to the next level, and how her past life as an actor has made her a better copywriter. Welcome, Sarah.

Sarah:            Hey.

Rob:   Hi, Sarah.

Sarah:            Hey there.

Kira:   Great to have you here. Sarah. Let's just kick this off with your story. How did you end up in e-commerce and as an email strategist and a copywriter?

Sarah:            Well, it's kind of a convoluted story, which I think pretty much everybody who's been on your podcast says it's been a bit of a weaving tale, but to me, yeah, you touched on it, that I was an actress for about 12 years. And when I say actress, it's not like I was super famous or anything like that. I was in the trenches, doing all of the auditions here, there and everywhere, getting gigs every now and again, but for 12 years, I was constantly going towards my goal and always getting little jobs here and there that just kept me going and kept me fueled all the time.

But then, as I got into my 30s, things started to change, and my priorities changed. I met someone and we ended up getting married and having children and the life of an actor going for auditions all the time and being available for tours and gigs and things like that is not really conducive to life as a mother, so I decided that it was high time that I had to kind of switch gears. And I actually ended up starting my own actors’ agency, because I knew a lot of what goes on in the industry and how it works and everything. And I thought I could be really helpful to help other actors to get work.

So, I started an agency. I ran that for about three years.