Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of The Copywriter Club Podcast. Michelle started her career as a speech consultant, then pivoted to talking about the 3 Word Rebellion and how a rallying cry can make your business more resilient. We talked about:

•  how Michelle became a messaging coach and strategist

•  what a “messaging strategist” actually does on a day-to-day basis

•  how she lost her “why” and completely changed her business

•  what a three-word rebellion is and why you need to start one

•  a real world example how a “three-word rebellion” changes a business

•  the process for creating your own rallying cry or

•  the two things a good three-word rebellion (or positioning statement) does

•  how to make a pivot in your business (and how to message it)

•  how a three-word rebellion acts as a frame for speaking to your audience

•  what Michelle has done to overcome the imposter complex

•  her messaging advice to someone without her credentials

•  what she would change about the marketing world

•  how she met the perfect partner with a six minute discussion

•  what’s next for Michelle in 2020

To hear Michelle's take on positioning your business in a way that attracts customers to your flag, click the play button below, or subscribe using your favorite podcast app. Or you can scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

The Three Word Rebellion

Jennie Nash

Profit Without Worry Podcast

Tanya Geisler

Michelle’s website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Transcript is underway...