We don't often have two guests join us in the studio, but this week is one of those exceptions. For this special "un-numbered' episode, we've invited Rob Braddock and Conor Lynch to share how they become copywriters, what they're doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for WealthPress. You'll want to listen to get the details. We also talked about:

•  how Rob Braddock accomplished his meteoric rise from prisoner to successful copywriter

•  the resources he used to learn direct response copywriter

•  Rob’s daily meditation practice

•  how easy it is to get your foot in the door wherever you want to work

•  how Conor Lynch got his first taste of copywriting at age 13

•  the boring narrative arc in the biz-op niche that drove him to finance

•  how WealthPress became the fastest growing Financial publisher

•  the writing and approval process that helped Conor get promotions done faster

•  the importance of spectacle when it comes to getting attention

•  the process of building a hot list (and how WealthPress does it differently)

•  whether spectacle and video promotions will work in niches beside finance

•  why WealthPress is sponsoring the cocktail party at TCCIRL

•  how you can “win” an opportunity for a paid promotion with WealthPress

Don't skip this one, especially if you've ever dreamed of writing in the financial niche. Click the play button below, or scroll down for a full transcript. Or better yet, subscribe on iTunes or Stitcher so you never miss an episode.

 

The people and stuff we mentioned on the show:

WealthPress

The Gary Halbert Letters

Jake Hoffberg

Joe Schriefer

Evaldo Albuequeque

Dan Kennedy

Yanik Silver

Russell Brunson

Raging Bull

Angel Publishing

Trade Winds

Bencivenga’s Marketing Bullets

Joel Klettke

Macallan M

Contest Entries Go Here

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob M:         This is a different kind of interview than we usually do. We usually only talk to one person at a time. Today we have both Rob Braddock and Conor Lynch as our guests today. For a couple different reasons we're doing this a little bit differently. One, because we've got a contest that we're going to talk about here in just a minute. Two, you guys worked together to create some pretty interesting financial promotions, and you do it in a different way. Before we get into all of that, maybe Rob Braddock, we can start with your story. Then maybe we can hear a little bit from Conor about his story and how he got into this business.

Rob B:         Right. Well, yeah. I guess it is a pretty crazy thing to think. You could probably go back not too far just two years or so ago and find the first post I made in The Copywriter Club. I didn't know anything about copywriting two years ago really, but I'd just discovered it. So, before I got into copywriting, I was in political fundraising. Got in a little bit of trouble. Bribery this, bribery that, yada, yada, yada, blah, blah, blah. Three years in federal prison. That essentially ended that career and all of the contacts I had built up over time. It's not something I could get back into.

So, I had to start over again. After I stumbled around and bumbled around trying to figure out what I was going to do, I knew it was going to be something in the internet space or maybe I would SEO, sales or something. I wasn't really sure. I stumbled across copywriting, direct response copywriting and then financial direct response copywriting. Once I saw what it was, what it is and how much money can be made with it, I was like, ‘All right, I'm doing this, man. I'm going all in.’

So, I started studying and studying and studying relentlessly. It was essentially my primary focus of my life for six months at least. Then one thing led to another,