In the 186th episode of The Copywriter Club Podcast, Kira and Rob talk with two ambitious copywriters who recently launched the first of many Women Led Summits. Their first summit included 45 different speakers, helped them grow their email list and actually made money. We wanted to know how they did it, so we invited Great Cate and Betsy Muse to the studio to chat. Here's what we covered:

•  how Betsy and Greta became business partners

•  the paths they both took to becoming copywriters

•  the original vision for the women-led summit and how it came together

•  what does it take to create a summit today

•  all the moving pieces for producing a summit… time, editing, interviews, etc.

•  how Betsy and Greta made it all work

•  their favorite take aways from the 45 speakers who participated

•  the impact the summit had on their list and bottom line

•  the real goal of their summit (it wasn’t really about the money)

•  how they promoted their summit—the promotion plan

•  their advice to anyone considering creating their own summit

•  how they make their partnership work—the benefit of partners

•  what the future looks like for both Betsy and Greta

•  how they’ve dealt with mindset issues (like introversion) as they’ve grown

If you've ever considered creating a summit for your niche, you'll want to make sure to listen to this episode, which you can do when you click the play button below. Or scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

Joanna Wiebe

App Sumo

WomenLedSummits.com

HeySummit

The Copywriter Club In Real Life

Betsy’s Website

Greta’s Website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob:   This episode is brought to you by The Copywriter Accelerator, 12-week program for copywriters who want to learn the business skills they need to succeed as copywriters. Learn more at thecopywriteraccelerator.com.

Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast.

Rob:   You're invited to join the club for episode 186 as we chat with two copywriters, Betsy Muse and Greta Cate, about forming a business partnership with another copywriter, running a summit and their advice for anyone who wants to do one, their biggest struggles in business and what comes next.

Kira:   Betsy and Greta, welcome.

Rob:   Hi guys.

Betsy Muse:   Thank you. It's great being here. Thanks for having us.

Kira:   We're excited to have both of you. It's a little party today with the four of us. We were both recently a part of your summit that you ran a couple months ago now, your first ever Women-Led Summit. So I know we're going to dig into that today and talk about summits which are quite popular right now in the COVID-19 landscape. Lots of summits are popping up. But why don't we start with your story. How did you two end up as business partners?

Betsy Muse:   Well, it's a really a funny story. Greta and I met in Joanna Wiebe's 10x Freelance Copywriter and bonded over a shared love for AppSumo lifetime deals.

Greta Cate:   Yeah.

Betsy Muse:   Greta invited me for coffee. I thought, "Hey, great. She lives in North Carolina somewhere, and so we'll just meet halfway in between." Now, Greta lives in Corpus Christi, Texas. We weren't quite meeting in person. And then a week after our virtual coffee, we started an accountability group in 10x Freelance Copywriter. That group is still active today.

Greta Cate:   Yeah. We had right off the bat realized that we had some shared values and were interested in making and having the same kind of impact. Back to AppSumo, they have this summit deal and we were talking about that and Betsy said,