In the 188th episode of The Copywriter Club Podcast, Kira and Rob talk with Gin Walker on how her experience as a stage actor influences her writing process, her REACH framework, the misunderstanding that turned her into a copywriter, and what she does to manage the competing interests in her life.  Here’s the outline of what we covered during this interview:

•  the airplane discussion that “mistakenly” turned her into a copywriter

•  the podcast that helped her discover what copywriting is

•  the difference between copy editing and copywriting

•  how she landed her first few clients after she made her career switch

•  what she did to build on her initial success and grow her business

•  how attending TCCIRL changed her business

•  how being an actor has helped Gin as a copywriter

•  how she uses her R.E.A.C.H. framework as she works with clients

•  what she does to manage all the competing interests in her life

•  how her business has changed over the past year

•  what her business looks like today

•  the mindset issue she struggles with and how she deals with it

•  her experience as the closing speaker at TCCIRL

Click the play button below, or scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

The Copywriter Accelerator

The Copywriter Think Tank

The Copywriter Club In Real Life

Joanna Wiebe

Ry Schwartz

Joel Klettke

Hillary Weiss

Tarzan Kay

Rob Braddock

Gin’s Website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob:   This episode is brought to you by The Copywriter Underground, the place to be if you want to master marketing mindset and copywriting in your business and hit 10K a month without losing your mind. Learn more at TheCopywriterUnderground.com.

Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club podcast.

Rob:   You're invited to join the club for episode 188 as we chat with copywriter and TCCIRL closing speaker Gin Walker about her journey to copywriting, the advantages that she gets from being a stage actor that apply to copywriting, her reach framework, what she's done to grow her business this year, and what she would do differently if she had to start over today.

Kira:   Welcome, Gin.

Rob:   Hey, Gin.

Gin:   Hello, guys. How are you doing?

Kira:   Good. Great to have you here. We have known you for a while. You were in the Copywriter Accelerator program, and then the Copywriter Think Tank Mastermind, and most recently, you spoke on stage at The Copywriter Club in real life in San Diego. So, we've seen firsthand how you've grown in your business, and I'll be fun today to share a little bit more about what's been happening behind the scenes. So, why don't we start with your story and how you ended up as a copywriter?

Gin:   Right. Sure, absolutely. Well, it's been relatively recent that I transitioned into copywriting in fact. I started out in educational publishing. I was a copyeditor for the longest time. Decades, in fact. So, yeah, I've been altering minds with word power for a little while. I was a copyeditor, as I say, and a commissioning editor. I was also a kids' science author within that educational field.

I went into that basically straight from university, straight after I graduated way back, and I worked up from the bottom there. But then I went freelance, in fact. I worked in-house at a couple of large educational publishers in the UK, this was. But then went freelance way back in 1995.

Well, I continued to work with various publishers that I had worked for in-house for a little while, but then it branched out and I was working for various educational publishers.