In the 189th episode of The Copywriter Club Podcast, Kira and Rob talk with A-lister Carline Anglade Cole on how supporting her firefighter husband led to a career as a copywriter, what she learned from her mentor Clayton Makepeace, how she connects with her prospects and more. Here's a bit of what we covered...

•  her ballsy approach to scoring a 2-hour interview for a marketing position

•  how she learned the craft of copywriting without courses or books

•  how doing a great job on a promotion got her fired (and 6 months of severance)

•  the WWCD question that helped her write a promotion that got a 5% response

•  what she’s done to go deeper with copy than most copywriters

•  her life as a 50 year old white man

•  what she learned from working with Clayton Makepeace

•  her approach to testing a lot emotions so the market comes to her

•  how her income went up every time Clayton criticized her writing

•  what it takes to write kick-butt copy that resonates with her audience

•  the “mom test” she uses to make sure she believes in the product

•  how she reworks her copy to make sure it’s as strong as possible

•  her kids—three of four of whom have worked as copywriters

This episode should not be missed. To hear it, click the play button below, or scroll down for a full transcript. Or add it to your podcast player now.

 

The people and stuff we mentioned on the show:

Clayton Makepeace

Gary Bencivenga

Kim Schwalm

Marcella Allison

Carline's Website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Kira:   This episode is brought to you by The Copywriter Underground. The place to find more than 20 templates, dozens of presentations on topics like copywriting, and marketing, and mindset. A community of successful writers, who share ideas and leads, and The Copywriter Club newsletter, which is mailed directly to your home every month. Learn more at thecopywriterunderground.com.

Rob:   If you could hang out with seriously talented copywriters and other experts, ask them about their success and failures, their work processes and their habits, then steal an idea or two to inspire your own work, that's what Kira and I do every week, at The Copywriter Club Podcast.

Kira:   You're invited to join the club for episode 189, as we chat with A list health copywriter, Carline Anglade-Cole, about working with and learning from her mentor, Clayton Makepeace. Her life as a 50 year-old white man, hiring her kids to write copy for her, connecting emotionally with the buyers she writes for and what it takes to write kick butt copy. Welcome, Carline.

Rob:   Hey, Carline.

Carline:    Hey guys, how are you?

Rob:   We're doing good.

Carline:    I liked the intro, Kira.

Kira:   That was all Rob, Rob wrote that one.

Carline:    Oh, Rob, very nice, very nice.

Kira:   So we're excited to have you back. We tried to record this, I don't know, was it a year ago, more than a year ago now and I had major tech issues and so we didn't know if this interview was ever going to happen, and I'm so glad that it will. So thanks, Carline for coming back.

Carline:    Thanks for inviting me.

Kira:   And let's kick it off with your story. How did you end up as a copywriter?

Carline:    Definitely, it was not a life plan. I had no idea what copywriting was. I had gone to school and got my degree in communications and journalism, so I always knew I wanted to be in the writing field somehow, but didn't quite know how. I just sort of stumbled across the whole copywriting thing when I got a job working at Phillips Publishing. At the time, I had a two and a half year-old and a one-year-old and I was just looking for a job that would complement my husband's schedule. He was a firefighter and he worked shift work. So we had these kids and we wanted to be home with our kids ourselves. So I had to find some kind of a job that would allow me ...