Copywriter Christina Torres is our guest for the 194th guest on The Copywriter Club Podcast. Christina is a member of The Underground and The Copywriter Think Tank so we’ve seen some of the changes she’s made to her business recently. We talked to Christina about her business and the kinds of things she does as a pocket CMO. Here’s most what we covered…

•  her story—how she became a copywriter by mistake

•  how she got permission to do the thing she really wanted to do

•  what she does in her role as a CMO in your pocket

•  how she’s worked with copywriters as a CMO to help them grow

•  some examples of her work and how she helps people get out of their own way

•  how she attracts and connects with her clients

•  why she took the time to figure out what she doesn’t like to do

•  how she found clients in the the programs she has joined

•  the importance of taking a stand in her business and making change

•  the idea of a culture and equity audit for the work she does

•  how she balances all the things competing for her time

•  the catalyst for the new program she’s launching

•  what an anti-copy course copy course would look like

•  launching even when there’s too much other stuff going on

This is a good interview you won’t want to miss. To hear it, click the play button below or subscribe on iTunes or Stitcher. Or scroll down to read a full transcript and see links to what we talked about.

 

The people and stuff we mentioned on the show:

Marie Forleo

Laura Belgray

Samar Owais

Matt Hall

Rachel Rogers

Christina’s website

Christina’s insta

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob:   This episode is brought to you by The Copywriter Underground, the place to connect with hundreds of smart copywriters who share ideas and strategies to help you master marketing, mindset and copywriting in your business. Learn more at TheCopywriterUnderground.com.

Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast.

Rob:   You're invited to join the club for episode 194 as we chat with copywriter and CMO in your pocket, Christina Torres, about how her business has evolved to include much more than copywriting, what she's done to juggle working a job while pursuing a side hustle, how copywriters can speak up and create change, and what she's done to figure out what comes next.

Kira:   Welcome, Christina.

Christina Torres:   Hey. I'm so excited. Ah, this is like the nerdiest, surreal thing that's ever happened and I'm just pinching myself. I'm so excited to be with my copy uncle and my copy cousin. That's what I call Kira. You're not my copy dad. I feel like Rob is so much cooler.

Rob:   I'm a really cool dad, I got to say. I'm not cool at all, actually. Just ask my daughters. They remind me of that, seriously, every single day; how uncool I am.

Kira:   That's their job. Their job is to remind you of that every day. I'm glad I'm the cousin and not the mom. I feel like I can barely mom.

Christina Torres:   We're too close in age.

Kira:   I can barely mom, parent my own children. So, I'm happy to be the cousin. Christina Torres, we have had the pleasure of hanging out with you and working with you in The Underground. And then also, more recently, in The Think Tank over the last month. But we want to really start with your story and how you became a copywriter. And then, more recently, a Pocket CMO.

Christina Torres:   Yeah, sure. I think ... I was just listening to your most recent podcast and I feel like everyone says this, but of course I became a copywriter by mistake. I feel like that's so cliché but it's kind of true. Not really.