Our guest for the 226th episode of The Copywriter Podcast is Christy Cegelski. Like many people who’ve become copywriters, Christy’s journey to becoming a copywriter was not a traditional one. She learned her marketing and copywriting skills after launching her own FOOD business. She gave us insights on how starting a business the “right” way isn’t the only way. Great results can be achieved by going off the beaten course and by following intuition. If you’re thinking about how your own background could prove useful in your copywriting career, make sure to give this episode a listen.

This is how it all breaks down, we talked about:

•   how Christy went from mommy blogger to food creator

•   how margarita mix made Christy a copywriter

•   the stigma of not being paid well as a writer was proving painfully true in the beginning

•   her passion working behind the scenes with email funnels, website copy, social media

•   the end of the food creation business but the beginning of a new one

•   how she became the GO TO for all things websites & emails

•   how she was able to grow her email list + social media organically

•   how she proved email marketing was never “dead”

•   the knowledge she brought into copywriting from her previous business endeavors

•   when she knew copywriting was going to be a business

•   how she used “the google method” in the beginning to price her offers

•   why “figuring it out” in the beginning can be a positive and negative thing

•   using feminine strategies rather than masculine & following intuition to do what feels fulfilling

•   navigating burnout while learning a new skill

•   why she outsourced before she was ready + the results

•   how she’s scaled her prices overtime & works less

•   Christy’s writing process + flow of creativity

•   the struggles of going from storytelling to the point of the copy

•   having a launch plan prior to starting a podcast + who should start one

•   the benefits of having a podcast - reciprocal promotions

•   how learning about something and taking action towards it are two different things

Ready to elevate your mindset as a copywriter? Don’t miss this episode with Christy. Click the play button below, or subscribe using your favorite podcast app.

The people and stuff we mentioned on the show:

Christy's website

Copywriter Think Tank

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob:   So many copywriters follow what we've called a winding path from one career or kind of experience to their role as a copywriter. And some even grow beyond that to help with things like branding or voice development and marketing strategy. Our guest for the 226th episode of The Copywriter Club Podcast is Christy Cegelski. Christy started writing as a mommy blogger, but then she got really serious about selling when she and her husband launched a company to sell the margarita mix that they had created. What she learned from running that company came in handy when other business owners started reaching out and asking for help with their copy for their businesses.

Kira:   Before we share our interview with Christy, this podcast episode is brought to you by The Copywriter Underground. That's the membership for copywriters who are ready to start investing in their business, improve their sales calls, proposals, and build a network that supports them with ideas, leads, and more. To learn more, visit thecopywriterunderground.com.

Rob:   Christy's experience ranges from mommy blogger to food product creator, to copywriter, to digital product maker and podcaster. But we started our interview with a question about how she became a copywriter.

Christy Cegelski:   It's funny because listening to so many of your podcasts, I realized that none of us have a typical story where we dreamed one day we were going to become a copywriter, and here we are. I guess I kind of,