On the 252nd episode of The Copywriter Club podcast, we dive deep into courage with Heather Hubbard. After some unforeseen events and challenges, Heather shifted from powerful lawyer to powerful CEO of Simple Courage. Heather describes Simple Courage as more than a mantra but a mission and movement to both individual and collective change.

Here’s how it all goes down:

Why the drastic shift from lawyer to Simple Courage movement.

What to do when we can’t get ideas out of our heads.

Making major shifts and strides in the middle of a pandemic.

Dealing with dysfunctional relationships and tragic life events and moving forward.

Saving face and not being true to one’s self.

The standards that are set by society and how to break them.

Why being uncomfortable can be good and bad.

How to choose or recreate your own stories.

The 4 types of courage and changing between each.

The difference between fearlessness and courage.

Showing up brave because you have to rather than wanting to.

How to figure out why we’re afraid of something in the first place.

Why it’s important to stay curious and color your hair pink.

Things we let slide because we think we’re being brave.

Leaning into your values and taking a stand for what you believe.

What we are actually afraid of happening when we have Simple Courage.

How Simple Courage can work in your favor if you allow it to.

The everyday effects of the different types of courage.

Listen to the episode or read the podcast for inspiration on stepping into your own power.

 

The people and stuff we mentioned on the show:

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Tamara’s website

Simple Courage website

Simple Courage podcast

Heather's program

The Alter Ego Effect by Todd Herman

 

Full Transcript:

Rob:  What does being courageous mean to you? Is it being brave enough to run into a burning building to save someone? Is it standing up for what you believe in, or maybe standing up to protect others? Most of us grow up with the idea that courage is a good thing to have, but we're not always courageous in the things that we do. Our guests for the 252nd episode of The Copywriter Club Podcast is Heather Hubbard. She's the founder of Simple Courage of movement that is helping people embrace courage and change their lives, and we think that you're going to like what she has to share.

But first, before we get to that, Kira is still on maternity leave. This is starting to feel to me like the never ending maternity leave. So I have my special guest hosts to help with some of the comments on this episode, Tamara Glick. Tamara is a copywriter, brand stylist, brand voice specialist, and so many things. She helps us with some of the stuff that we do in the think tank. Tamara, welcome to the show. Thanks for being here.

Tamara:  Thank you so much, Rob. Man, oh man, I am so excited about this conversation. This is the deep meaty stuff that I love. Forget the small talk, tell me about your biggest fear and your deepest secret, I'm a vault. That's everything I want to know. So thank you so much for having me back for this one, Rob.

Rob:  You're not getting my deepest secrets, but we'll be talking about some other things on the show.

Tamara:  That's okay.

Rob:  And also just as a reminder, Tamara has actually been on the show as a guest before, that's episode number 142 of The Copywriter Club Podcast. If you want to listen to what she shared there, all about like style, copy style, all of that stuff. It was really good interview, so check that out. Before we get into our interview with Heather though, I'm going to switch things up a little bit and instead of telling you about The Copywriter Think Tank, which of course is still available.

If you're interested, go to copywriterthinktank.com, but next week we are opening up The Copywriter Accelerator,