What does it take to create a course that delivers on its promise and ensures that students get through all of the material? On the 421st episode of The Copywriter Club Podcast, copywriter and course corrector, Maya Stojkovich, shares her COURSE framework for creating and fixing the programs experts sell in order to get results. There's a ton of crossover with copywriting sales messages, so grab your headphones and let's get to it. Click the play button below, or scroll down for a full transcript.

 

Stuff to check out:

The Course Corrector

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob Marsh: Why are so many course creators failing when it comes to selling their courses? Or worse, they do sell their courses or memberships or workshops, but the people who buy them don’t finish them. I’ve certainly bought my share of courses with the full intention that I was going to complete the training and the assignments, and they’re still waiting there months… sometimes years later. What’s up with that?

Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with copywriter and course corrector, Maya Stojkovich. Maya is one half of the partership behind the Course Corrector—a program designed to help course creators fix the things that keep course buyers from finishing the work and getting the result they want. The other half of this partnership is Linda Perry who has been on the podcast several times before. On this episode, Maya shared the formula for making sure a course will deliver the promised result and keep students engaged. And smart copywriters will notice some big similarities between what she shared and what we often put into a winning sales message. So stay tuned.

Just a quick plug… this episode is sponsored by The Copywriter Underground… the only membership for copywriters focused on helping you build your business skills—the skills that help you attract clients, create services they want to buy, price them effectively, and run a business that’s fully booked and profitable. Does it reallly make a difference? Yes it does. Members tell us its the best investment they’ve ever made in themselves. The training resources, templates, critiques and community are game changers. And you can find out more… even try it risk free for thirty days at thecopywriterclub.com/tcu

And now, let’s go to our interview with Maya Stojkovich.

Hey, Maya, welcome to The Copywriter Club Podcast. Let's start with how you got to where you are. How did you become a copywriter, a teacher, and now a course corrector?

Maya Stojkovich: Yeah, absolutely. And thank you so much for having me on. I'm so excited. That is a wonderful question. How I got here, I'd say, is a pretty non-traditional route. Everything about it seemed traditional at first. I went to college. I got an English degree. I actually started off working in politics and that's what I really thought I wanted to do. And then I ultimately recognized that it wasn't the life for me. And so I actually ended up coming home and I was trying to reassess and, you know, I got the chance to actually join the Accelerator, and that was the first course I ever took. And I sat there and was like, this is really something. But there was a piece that was missing. I wasn't fully engaged, but I also like to blame that on being 20 and 21 and not really knowing who I am at that age. And I continued to learn. I took so many courses. That full year, I was just taking course after course. I actually ended up becoming a certified mindset coach. And that really helped shape the rest of my career path. I actually settled down into marketing for a while, and then I up and moved, and I ended up being a paralegal, a teacher, an education programs coordinator. And it seems all over the place, but now sitting where I am as one half of the course corrector, I recognized that my entire path was just setting me up to become this course...