The Ecommerce Alley

TEA 131: Sweetwater Sends 350,000 Pounds Of Free Candy To Their Customers Each Year (With CEO Chuck Surack)


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What does candy, Dolly Parton, and sound equipment all have in common? The guest of this week's podcast, CEO of Sweetwater, Chuck Surack. In this episode, Chuck tells the origin story of Sweetwater from VW Bus to 1,000,000 Sq Ft of space. Then, Josh asks the question we all want to know - why does Sweetwater send out so much candy with each purchase… and the answer is so wholesome.

00:00 Intro
01:48 Josh's Love Of Sweetwater
02:53 Sweetwater's Origin Story
15:35 Why Sweetwater Sends Out 350,000 Pounds Of Candy A Year
20:49 Chuck As A Non-Typical CEO
25:17 Josh's Closing Questions



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The Ecommerce AlleyBy Josh Coffy

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