Poor ad budget management will have your ad account eating your bank account in no time. Because if you’ve advertised for any period of time, then you know that things aren’t always as they seem.

I recently had a conversation with a friend who spends $500k/mo on Meta. They’ve done it for years, but ran into a cashflow crunch and had to halt their ads to figure some things out.

This can happen to ANYBODY, so we developed an ad budget management system to protect ourselves from overspending and creating boatloads of stress that have us living on thin margin.

00:00 Intro
00:58 2 Budgeting Levels
03:25 TAPs and CAPs Overview
04:12 TAPs
09:00 CAPs
11:57 Ad Account Budgeting

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