Ever wondered if attribution tools are worth the hype? In this episode, Josh breaks down what attribution really is, how it works, and why tools like TripleWhale, Hyros, and Northbeam could be game changers (or not) for your business. He explores how these tools help track your marketing efforts and assign credit to each step in your customer’s journey—helping you get a full picture beyond just “last-click” conversions.

Josh shares his experience using attribution tools for the last three years, the benefits and drawbacks, and the systems we use to ensure our ad campaigns are profitable & budgets are in check.

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