The Ecommerce Alley

TEA 180: Discounting - Smart Strategy or Brand Suicide?


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In this episode of The Ecommerce Alley podcast, we dive into the controversial topic of discounting your products and brand. Explore the psychological impact of discounts on consumer behavior, the long-term effects on brand perception, and industry-specific considerations.

Join the discussion on effective marketing strategies, alternatives to discounting, and how to balance customer acquisition with brand loyalty.


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The Ecommerce AlleyBy Josh Coffy

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