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Josh and Dylan give a 12 step checklist every ecommerce business should complete before BFCM hits. Some are small, and some are big but all of them will make a huge difference for your BFCM sale. 

BFCM Checklist: 

1. Reset Your Ads Manager Before Scheduling BFCM Ads
2. Add A Backup Payment Method For Meta
3. Remove Campaign/Scaling Automation Budget Ceilings
4. Automatic Sitewide Discount or Strike Out All Prices
5. Show Offer Countdown In Banner Of All Pages
6. Test Tools, Carts, Integrations, And Mobile Site Performance
7. Ensure Emails Are Optimized For Mobile
8. Turn Off Automations/Welcome PopUp That May Conflict With Sale
9. Turn Off Smart Sending and Don't "Skip Profiles" in Sending
10. Monitor Spend Pacing and Revenue 3x Per Day (Or even Hourly)
11. Check Stock Levels If You Manage Your Own Inventory
12. Verify Your Credit Card Limits 

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