If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But the truth is, it IS important for ecommerce businesses to lean into lead generation for the simple reason that not everybody is ready to buy.

In this episode, you're going to learn what a lead generation campaign looks like from a Facebook Ads standpoint, the elements you need to have in place to create a campaign that works, and how to structure it for maximum results.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

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