I’m a huge believer in investing in myself to acquire high-value skills. This year, I spent more than $20k on courses & coaching and next year I intend to spend more. Some of it, I look back and think “wow, why did I spent $10k on that”. And some of it changed my life & our business.

Today I want to talk about 3 things regarding your personal education as an entrepreneur:

1.) How you decide what to invest in.
2.) What not to invest in.
3.) When you should do invest in education.

I used to be one of those people who set out to read an obscene amount of books per year partially just to be able to say that I did it... I did this for 7 years before realizing my educational activities and my goal might not really be lining up.

The way I do things now is WAY different than it used to be and the impact I've received for changing things up has been more than worth it.

The key to everything is knowing the right questions to ask yourself before pulling the trigger on investing and in today's episode, I'll be giving you my exact 3 question framework to help you make the right decision every time.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |