As an entrepreneur, I measure marketing efforts in IMPACT and RESOURCE. The goal is to have the largest amount of impact for the least amount of resource. And the gap between is called "leverage".

In this episode, I'll dive into 5 things we're doing to create massive leverage for ourselves & our clients in 2023 – based on what we're seeing work now, trends (new & old), and where we're seeing a ton of "algorithm love".

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