In this episode, Lindsay chats with her friend Deborah McDaniel, a CEO mentor and support strategist, who transformed her business in 2023. Deborah helps high-achieving women entrepreneurs transition from being self-made to being wildly supported, guiding them to cultivate ecosystems of support and avoid burnout. They discuss the importance of systems in business, including hiring a team, and how Deborah's approach focuses on shifting from being in control of everything to building structures that support growth without overwhelm. Through personal anecdotes and practical advice, they emphasize the significance of delegating tasks, setting boundaries, and gradually building a team that empowers the CEO to focus on strategic growth.

Connect with our guest:

@becomingluminary

Luminary CEO website

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

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In this episode, Lindsay candidly shares her journey and struggles with managing a team and hiring in her business. She shares practical advice and encouragement on making your first hire in your business, based on her experience. 

Lindsay gives specific details about the process of identifying tasks to delegate, finding a suitable VA through platforms like Facebook groups or Upwork, and effectively training them by documenting your processes through video tutorials. Additionally, she discusses the roles of her current team members and the benefits of gradually expanding the team as the business grows.

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

We've updated our freebie! Check out the free download below:

100+ Profitable Digital Product Ideas

In this episode, Lindsay shares her journey and strategies for preparing for a 12-week maternity leave, drawing from her past experience as a new mama navigating her online course business. Despite the challenges of balancing motherhood and entrepreneurship during her first maternity leave, she reflects on the valuable lessons learned and the determination it instilled in her to create a more manageable leave this time around. Through meticulous planning with her team, she outlines five key strategies she implemented to ensure a smooth transition during her absence. Her proactive approach allows her to enjoy precious time with her newborn and ensures the continued success and growth of her business during her absence.

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

We've updated our freebie! Check out the free download below:

100+ Profitable Digital Product Ideas

In this episode, Lindsay sits down with Paige Damerow, a ministry wife and a homeschooling mom of two, who has found great success with direct sales as an income stream for her family. They discuss the world of direct sales or multi-level marketing (MLM) and debunk some common misconceptions about the industry. Paige shares her journey of joining Beauty Counter to supplement her family's income while being a stay-at-home mom. 

Paige discusses key aspects of direct sales, such as the flexibility it offers for stay-at-home moms, the potential for financial stability, and the opportunity to contribute to a meaningful mission. The conversation touches on the challenges of being your own boss, staying motivated, and adapting to changes in the industry. 

Connect with our guest:

@paigedamerow

Learn more about Paige here

Paige’s free Clean Beauty Guide

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

We've updated our freebie! Check out the free download below:

100+ Profitable Digital Product Ideas

In this episode, Lindsay discusses the world of mini-offers, emphasizing their strategic importance in online business. She provides a comprehensive guide to these low-risk, high-impact offers, covering the definition, examples, and optimal pricing for mini-offers. She also gives practical advice on hosting and marketing mini-offers, and how to utilize them as part of a broader business strategy.

Mentioned in this episode:

Mini-Offer in a Month

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

We've updated our freebie! Check out the free download below:

100+ Profitable Digital Product Ideas

In this episode, Lindsay discusses the importance of diversifying your income streams by creating a well-structured product suite and customer journey. She provides practical examples for different niches, showcasing how you can structure your product suite and customer journey for optimal engagement and revenue generation.

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

We've updated our freebie! Check out the free download below:

100+ Profitable Digital Product Ideas

In this episode, Lindsay sits down with Jenzaia, a Facebook ads expert, to discuss the use of Facebook ads for course creators. Jenzaia shares her journey into Facebook ads, starting as a classroom teacher and accidentally venturing into the multi-billion dollar industry of Facebook and Instagram ads.

Jenzaia explains her approach to running Facebook ads, emphasizing the importance of lead generation, content promotion, and sales ads in a strategic sequence. She also shares insights into her recommendations for ad budgets and how to prepare to start running Facebook ads, including building an email list, creating long-form content, and developing a consistent social media strategy.

Connect with our guest:

Jenzaia’s podcast: Market, Scale, Grow

@heyitsjenzaia 

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

We've updated our freebie! Check out the free download below:

100+ Profitable Digital Product Ideas

In this episode, Lindsay addresses a common challenge faced by busy individuals, particularly parents: finding the time to start an online course business. The episode begins with a reminder that course creation is not a quick and easy way to make money; it requires dedication and effort. Lindsay outlines strategies for finding time in a busy schedule and illustrates how you can make intentional choices to find time for course creation. 

Mentioned in this episode:

• Episode 3: How to Choose Your Course Niche

• Episode 8: The #1 Secret to Marketing Your Course

• Episode 14: 3 Ways to Grow Your Email List Without Ads

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

We've updated our freebie! Check out the free download below:

100+ Profitable Digital Product Ideas

In this episode, Lindsay discusses the importance of taking dedicated time at the end of the year to reflect on personal and business goals. She shares her own experience of planning for the year 2024, particularly as a busy parent with limited time. Lindsay provides tips for those in different stages of their businesses, whether beginners or already established. 

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

We've updated our freebie! Check out the free download below:

100+ Profitable Digital Product Ideas

In this episode, Lindsay interviews Amy and Jennifer, founders of Spark Media Concepts and experts in the field of blogging. The duo shares their journey from starting as virtual assistant and client to founding Spark Media Concepts in 2017. Initially focused on creating websites for clients, they shifted to course creation during the pandemic, developing the "Ultimate Blog Bootcamp" to help bloggers with foundational skills. Their passion lies in building a community for bloggers, offering support and guidance.

They delve into the importance of having a blog as a home base, the diversity of blogging niches, and the enduring value of blogging in the ever-changing online landscape. Amy and Jennifer emphasize that blogging is not dead but has evolved, offering lasting impact and connection with audiences. They share insights on monetizing blogs through various avenues, from display ads to sponsored content and affiliate marketing. They highlight the enduring power of blogging to create meaningful connections and solve problems for diverse audiences.

Connect with our guest:

• The Ultimate Blog Podcast

• @sparkmediaconcepts

• Spark Media Concepts website

Learn more from Lindsay:

@lindsaybowden

[free training] 5 Steps to a $5K Course Launch

We've updated our freebie! Check out the free download below:

100+ Profitable Digital Product Ideas