Tech for Non-Techies

Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative.

Timestamps

00:00:00 - Introduction

00:01:26 - The power of perception

00:02:32 - Burberry's radical transformation

00:03:32 - Burberry's digital innovation

00:05:42 - Aligning brand perception with strategic innovation.

00:07:35 - Branding and Public perception

00:09:30 - Innovation strategies

00:10:29 - Public innovation as a strategic business tool

00:12:21 - Conclusion

For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation

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If you want to be an innovator in the Digital Age, you must learn from those who came before you.

Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons.

Timestamps

00:00 Introduction 02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus 07:04 Final Thoughts For the transcript, go to: https://www.techfornontechies.co/blog/3-ways-to-learn-from-innovators

For more career & tech lessons, subscribe to Tech for Non-Techies on:

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Do you want to succeed in the Digital Age?

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10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil.

The CrowdStrike outage sent the entire world into disarray.

In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders.

Timestamps

00:00:00 Introduction

00:02:21 Severity of the CrowdStrike outage

00:03:22 Overview of the CrowdStrike Incident

00:04:23 Implications of Software Malfunctions

00:06:30 Importance of IT Risk Management

00:08:34 Software Testing and Quality Assurance

00:11:27 Aligning Engineering and Business Objectives

00:13:23 Relationship-Building between Tech and Business Teams

To learn about the Post Office disaster,

https://www.techfornontechies.co/blog/lessons-from-the-post-office-scandal

For the transcript, go to: https://www.techfornontechies.co/blog/business-leaders-lessons-from-the-global-it-outage

For more career & tech lessons, subscribe to Tech for Non-Techies on:

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Do you want to succeed in the Digital Age?

Check out the Digital Leadership Coaching Program

Say hi to Sophia on Twitter and follow her on LinkedIn.

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What happens when an acquirer asks to buy a start-up?

The journey between the offer letter and money in the bank is long, arduous, and can sometimes lead to less money in the bank than the founders expected.

In this episode, you'll hear from serial entrepreneur Sam Oliver, about the hard lessons he learned when selling his last company.

If you're a founder, a corporate innovator, or a start-up investor, this episode is for you.

Timestamps:

00:01:25 - Misconceptions Surrounding Startup Exits

00:02:58 - Creation and Growth of Property Technology Limited

00:04:35 - Challenges of Product-Market Fit

00:07:29 - Importance of Aligning Product with Revenue Generation for Customers

00:08:30 - Adversity Faced During the COVID-19 Pandemic

00:11:11 - Unexpected Boom in the Property Market Post-COVID

00:14:31 - Complex Nature of the Sale Process

00:17:26 - Challenges Encountered During the Earnout Period

00:22:32 - Importance of Thorough Contract Review and Negotiation

00:27:10 - Advice for Founders and Innovators on Approaching Potential Exits

For more career & tech lessons, subscribe to Tech for Non-Techies on:

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Do you want to succeed in the Digital Age?

Check out the Digital Leadership Coaching Program

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review

"The success strategies for individuals and companies are remarkably similar," Reid Hoffman.

You can apply product innovation and start-up principles to your own career.

This will help you assess where you are, and make a plan for what to do and what to learn next.

If you want 2024 to be your best year yet professionally, listen to this episode.

Timestamps:

00:01:20 - The Paths to Wealth for Employees and Entrepreneurs: Steve Balmer just surpassed Bill Gates in wealth.

00:03:28 - Applying Startup Lessons to Your Career

00:04:20 - Actions for Career Transitioning

00:05:10 - Real Action vs. Busy Work

00:06:00 - Prototyping and Market Testing

00:07:43 - Avoiding Analysis Paralysis

00:08:41 - Planning for the Next Six Months

00:09:31 - Analysing Personal Skill Sets

00:11:15 - Improving Market Position and Visibility

For more career & tech lessons, subscribe to Tech for Non-Techies on:

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Do you want to succeed in the Digital Age?

Check out the Digital Leadership Coaching Program

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review

To succeed, corporates and start-ups must innovate.

Learn how to manage technology strategy as a Business Leader from MBA professor Alberto Galasso.

Professor Galasso teaches Strategic Management and Technology Strategy at the University of Toronto's Rotman School of Management.

He is the author of The Management of Innovation: Managing and Creating Technology Capital

Timestamps:

02:18 Why Technology Strategy is important for Business Leaders

04:13 The Relationship Between Technology and Innovation

07:59 Tips for Becoming More Innovative

12:40 Case Study: CT Scanner Industry Crisis

15:04 Strategies for Addressing the Crisis

20:07 Balancing Technological Advancements and Value Creation

23:26 The Role of Intellectual Property and Data

27:43 Collaborative Approach to Innovation

31:37 Identifying Innovative Companies

35:21 Enhancing Personal Innovation Capabilities

For more career & tech lessons, subscribe to Tech for Non-Techies on:

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FREE COURSE

5 Tech Concepts Every Business Leader Needs To Know

Say hi to Sophia on LinkedIn.

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For the transcript, go to: https://www.techfornontechies.co/blog/technology-strategy-for-business-leaders

Do you want to have tech companies and venture capitalists as your clients?

This can be very lucrative and interesting.

If the answer is yes, listen to this episode.

This interview was originally aired on the Rainmaking Podcast with Scott Love.

Timestamps

03:02 Why the Tech Industry is still young 06:10 Choosing Tech as a Niche 08:04 Consumer vs Enterprise Tech 13:54 Mindset Differences in Selling to Tech Clients 14:53 Importance of Relationships and Experience 22:59 Action Step: Get Involved in Tech Accelerators 24:17 Action Step: Add Value as a Mentor or Advisor 27:35 About Tech for Non-Techies

For more free career & tech lessons, subcribe to Tech for Non-Techies on

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To discuss a corporate training program for your organisation, book a consultation call here.

Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.

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For the transcript, go to: https://www.techfornontechies.co/blog/rainmaking-show-how-to-get-tech-clients-in-professional-services

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook, Instagram and TikTok will make you smarter.

If you want to have a GREAT CAREER in the Digital Age, just being good at your job isn't enough.

Listen to this episode to learn the key skills every professional needs to thrive.

This episode is for founders and employees.

In this episode, you will learn:

• How much to know about tech if you're not a technologist
• How to make opportunities come to you
• How to use this list to take the next step

Timestamps:

03:08 Developing Your Primary Skill Set and Unique Insight 05:03 Speaking Tech: Collaborating with Tech Colleagues 06:59 Using AI to Improve Productivity 08:22 Mastering Personal Branding for Career Success 10:18 Managing Your Mind: Overcoming Challenges in the Digital Age

Do you want to succeed in the Digital Age?

Check out the Digital Leadership Coaching Program

For more free career & tech lessons, subcribe to Tech for Non-Techies on

Apple

Spotify

YouTube

For the transcript, go to: https://www.techfornontechies.co/blog/top-5-career-skills-for-the-digital-age

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook, Instagram and TikTok will make you smarter.

AI is a hot topic right now.

The day that this episode comes out Nvidia, has surpassed Microsoft and Apple to become the most valuable publicly listed company in the world.

But, when a technology receives this much hype, sensible people start losing their minds and placing it on a pedestal.

This is why, learning how to approach AI strategically as a Business Leader is a must have career skill today.

Listen to this episode to learn:

• The dangers to organisations and careers when a technology gets overhyped
• How to approach AI transformation in your organisation
• When AI enhances jobs and when it replaces humans

You will learn from David de Cremer, Dean of the D'Amore-McKim School of Business at Northeastern university and the founder and director of the Centre on AI Technology for Humankind at the National University of Singapore Business School.

David is the author of The AI-savvy leader: 9 ways to take back control and make AI work

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To discuss a corporate training program for your organisation, book a consultation call here.

Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.

---

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

"I believe business model innovation is more disruptive than technical innovation," - Fred Wilson, Venture Capitalist.

To understand how business models get transformed in the Digital Age, listen to this episode.

You will learn:

• What the four core business models are
• The framework to use if you want to update a business model for the Digital Age
• Why Apple is a prime example of tech & business model innovation

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To discuss a corporate training program for your organisation, book a consultation call here.

Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.

---

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.