Tech for Non-Techies

"Successful entrepreneurs don't have better ideas, they have a better process," says Eric Reis in The Lean Start-Up. To learn how to innovate with speed, listen to this week's episode.

Learning notes from this episode:

• "A start-up is a human institution designed to create a new product or service under conditions of extreme uncertainty," says Reis.
• Do not to apply your corporate experience to start-ups.
  • Corporates have:
    • Departments
    • A known business model
    • A known problem
  • Start-ups have:
    • 3 people and a dog
    • No proven business model
    • A problem hypothesis
• To test new ideas in conditions of extreme uncertainty, follow the Build-Measure-Learn cycle. (Pictured here)
• This process is not only for tech products. Use it to invent new products and services, and if you get traction with existing tools, then consider investing in tech.
• If you do not have a technical background, you will not know how to build a product so you could measure and learn. This is why The Lean Start-Up is a great theoretical guide to innovation, but does not present a clear path to product for non-technical innovators.
  • The Non-Technical Founder's Introduction To Tech course shows how to apply Build-Measure-Learn in practice.

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• "The inspiration I needed to hear the stories of non-tech people getting involved in tech."

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

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When investing in Deep Tech, remember that technology is just a tool, not an end in itself. Understanding who will use it and why is key to becoming smart money.

Learning notes from this episode:

• When investing in any business, you must consider these questions:
  • What problem are you solving?
  • Who are you solving it for?
  • Are they willing and able to pay for it?

• Understand what stage of the innovation cycle the start-up is in. This will help you evaluate risk properly.
  • For example, the first lab grown burgers were unaffordable for most people. The risk at that stage was not whether the product can be made, but whether it can be made at a cost that would allow wide scale sales.

• Get a technical expert to evaluate the start-up's invention and help you understand their risk. Take note if no other deep tech investor is involved.
  • This is what happened with Theranos. Prominent biotech VCs passed on the round because they had the expertise to know that what Elizabeth Holmes was promising could not be built.

• One of the best ways to learn about Deep Tech investing is to attend accelerator demo days. Listen to start-up pitches and take note of what experienced deep tech investors are asking about.
  • For example, you could start with the Duality accelerator ran by the University of Chicago's Polsky Center, which focusses on quantum computing start-ups.

Resources mentioned in this episode:

• Episode 4. What Non-Technical Founders Need to Know About Tech (interview with David Segura)
• Episode 31. How To Transition Into Venture Capital
• Episode 114. What is Deep Tech?

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

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Great technology is not enough to build a successful business. You need customers who understand its benefits, and are willing to pay for them. This is why storytelling is a key part of commercialising innovation.

Lauren Xandra, Head of Marketing at Two Sigma Ventures, a venture capital firm investing in deep tech, talks about her role in building successful tech businesses and how she transitioned career into deep tech.

Learning notes from this episode:

• "Just as important as supporting startups' technical growth, is helping them to be understood and able to tell a story that no only resonates with their end users, but also with potential corporate partners and outside investors, who are often less technical," says Lauren.
• Venture Capital is usually a job that people transition into, rather than start their careers in. 68% of venture capitalists in the US have backgrounds in start-ups, according to research by Diversity VC.
• "Making a strategic career move requires thinking entrepreneurially," says Lauren. This means investing time and effort into activities that will pay off in the long run, but not today, like volunteering for start-ups or accelerators.

Resources mentioned in this episode:

• Episode 114. What is Deep Tech?
• Episode 103. How I got into deep tech investing (with Colin Beirne, Two Sigma Ventures)
• Episode 108. How to work with a data scientist

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook, Instagram and TikTok will make you smarter.

Companies like Deep Mind fascinate investors and innovators, but what is a deep tech company really and how does it differ from other types of tech firms? Listen to this episode to find out.

Learning notes from this episode:

• Deep Tech is a sub-sector of the technology sector where the emphasis is on tangible engineering innovation or scientific advances and discoveries. It includes artificial intelligence, robotics, blockchain, advanced material science, photonics and electronics, biotech and quantum computing.
• Deep Tech is usually B2B: these companies usually sell their innovations to other businesses, rather than directly to consumers.
• Deep Tech companies are usually founded by technical founders, and sometimes have non-technical co-founders who help them commercialise the innovation. A good example is biotech tech start-up Vitro Labs, where a scientist teamed up with a fashion industry expert to create laboratory grown leather.
• The biggest risk to Deep Tech companies is getting over-excited by technological innovation at the cost of seeing whether the new technology is creating any actual value.
• "The winning company is not always the one with the best technology. Tech can be a differentiator, but usually it's only temporary. The job of a venture capitalist is not to figure out which company has the best tech. It's to figure out which company has the best business that can ultimately be the biggest impact," said Colin Beirne, co-founder of Two Sigma Ventures, a deep tech investor.

Resources mentioned in this episode:

• Episode 103. How I got into deep tech investing (with Colin Beirne, Two Sigma Ventures)
• Tech Target: Deep Mind

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook, Instagram and TikTok will make you smarter.

The porn industry is behind many of the innovations that drive e-commerce and the consumer internet today. If you want to know what new trend is going to be the hottest thing in tech, the makers of smut probably have the answer.

Learning notes from this episode:

• The adult industry pioneered streaming video, tracking devices and online credit card transactions.
• Even before the advent of the internet, porn drove consumer tech. Author Patchen Barss says that without porn, the VCR might have never taken off as a consumer product.
• Pornographers are not necessarily the inventors of new technologies, but they are the first to use them and thus drive consumer adoption. Once a technology works for porn users, they often flow down to the mainstream.
• If you are a tech investor or a tech innovator, seeing what new products or use cases are happening in the adult industry, can help you spot the next big trend. The more you can pick up ideas from wherever they come from, regardless of whether they are from culturally approved places, the more creative you will be in your work.

Resources mentioned in this episode:

• Business Insider: How porn drives innovation in tech
• Web root: internet Pornography by the Numbers
• Obscene Profits: The Entrepreneurs of Pornography in the Cyber Age, by Frederick Lane
• The Erotic Engine, by Patchen Barss

You will learn:

• The framework for how to go from idea to live product
• Product management fundamentals
• How to work with developers effectively
• How and when to hire a product team

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If you like learning about how tech products and profits get made, you'll like our newsletter.

It's funny too. Sign up here.

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook, Instagram and TikTok will make you smarter.

A tech start-up begins its life with a tiny team. The founders are either technical or tech savvy, but as the company scales its team has to change.

Learn about the three stages of start-up team growth here.

Learning notes from this episode:

• At stage 1, the start-up is focussed on building its first product and getting the first customers. The team is usually tiny, and each team member is either building the technology themselves or is very closely involved in the process. Everyone learns from each other on the job.
• At stage 2, the start-up has raised Series A or Series B and is focussed on scaling. This is when specialists in non-technical fields start getting hired: HR experts, sales people etc. The gap between the techies and the non-techies widens, and this is where opportunities get lost.
• At stage 3, the start-up is a late stage venture and is either preparing for a merger or an IPO. At this point, the original founder is very unlikely to be the CEO. According to analysis by Harvard Business School professor Noam Wasserman:

"by the time the ventures were three years old, 50% of founders were no longer the CEO; in year four, only 40% were still in the corner office; and fewer than 25% led their companies' initial public offerings."

Resources mentioned in this episode:

• Harvard Business Review: The Founders' Dilemma by Noam Wasserman

You will learn:

• The framework for how to go from idea to live product
• Product management fundamentals
• How to work with developers effectively
• How and when to hire a product team

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If you like learning about how tech products and profits get made, you'll like our newsletter.

It's funny too. Sign up here.

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook, Instagram and TikTok will make you smarter.

(Photo by Aaron Burden on Unsplash)

The biggest difference between business to business and consumer facing ventures is how they grow. The growth curve and costs of B2B vs B2C growth is what surprises (and sinks) many start-ups.

Learning notes from this episode:

• Consumer to business start-ups growth through paid marketing. If you launch a consumer app on the Apple App Store, expect to pay around 40% of the money you raise on Facebook advertising.
• Business to business start-ups grow through sales. Sales is much more dependent on relationships and human interaction, than digital marketing.
• In the early stages of a B2B start-up's life, the founder is usually the one doing sales outreach.
• Both approaches have serious costs. Do not make the mistakes that because marketing requires money and sales requires elbow grease, that sales is free. Always remember opportunity cost: if you are doing something, you are not doing something else.

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If you like learning about how tech products and profits get made, you'll like our newsletter.

It's funny too. Sign up here.

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Conferences are full of speakers saying that the latest tech will change the world, but that often leaves smart people even more confused. Knowing about trends is irrelevant if you don't know what to do about them.

To learn how to cut through the tech hype, listen to this episode with Andrew Grill, the Actionable Futurist. Andrew began his career as an engineer, became a Global Managing Partner at IBM and today is a keynote speaker on tech & business trends.

Learning notes from this episode:

• "To understand the technology, you need to play with it," Andrew says. Using new software or devices at home makes you comfortable with trying new technologies. (e.g. try TikTok! you'll see what an engaging algorithm really feels like and you'll have a laugh)
• Innovation theatre is a problem if there is no clear understanding why a company has a digital strategy. This is usually a leadership issue, not a tech issue.
• The job title of Chief Digital Officer or Chief Data Officer is designed to be obsolete in the next few years. As all of our experiences are a mix of digital and analog, having a separate job title for digital will not make sense as companies become more fully integrated.

Resources mentioned in this episode:

• The Pragmatist's Guide To Innovation

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If you like learning about how tech products and profits get made, you'll like our newsletter.

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook, Instagram and TikTok will make you smarter.

(Photo provided by Andrew Grill)

To lead in the Digital Age, you need to become a Digital Collaborator. The best way to learn anything quickly is to put yourself in a situation where not doing it isn't an option.

Listen to this episode to learn what you can do to start collaborating with tech teams and take your career to the next level.

Learning notes from this episode:

• If you work in a corporate, set up a weekly meeting with technologists and your team to discuss what they're working on and how it impacts scale, efficiency, and customer satisfaction. This public commitment to collaboration removes your choice to delay.
• For example, if you work in marketing, set up regular meeting with the data science team and begin by outlining your goals for the year and where you see the biggest bottle necks. While the data science team might not have solutions right away, this will lay the foundations for future collaboration.
• Another way to do become a Digital Collaborator is to volunteer with a tech start-up. You could join as an advisor to share your expertise and network, in exchange for sitting in on product meetings and learning.

• If you're not yet at the level where your expertise or network are coveted by a start-up, just volunteer your time. You can help manage their events, social media or help them with customer service. In exchange, say that you want to sit in on a product meeting, or have a 30 minute meeting per week with the head of product or the CTO to ask them questions.

Get your FREE guide to the top 10 concepts non-technical leaders need to work with developers, designers and data scientists.

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If you like learning about how tech products and profits get made, you'll like our newsletter.

It's funny too. Sign up here.

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook, Instagram and TikTok will make you smarter.

(Photo by LinkedIn Sales Solutions on Unsplash)

Some problems that annoy you daily could be solved by AI, but most business teams don't know that because they've never discussed them with a technologist. Listen to this episode with Dr Catherine Breslin, a machine learning scientist with a PhD from Cambridge, to learn how to make the most of the AI revolution.

Dr Breslin was one of the first people to work on Amazon Alexa and today leaders Kingfisher Labs, a consulting company.

Learning notes from this episode:

• For AI to have the biggest impact, data scientists need the input of domain experts, who are usually non-techies.
• To collaborate successfully with a data scientist, Dr Breslin suggests that non-technical teams bring their business wish list to a data scientist. Some of the items will probably be easily solved by technology, while others will not. Having regular discussions between tech teams and business teams will widen your scope of what's possible.
• Buying data to build models is a significant cost, which needs to be built into estimates for a data science project.
• The three factors that influence how effective voice technology can be are language, subject, accent. Voice AI is effective for simple every-day tasks like "what's the weather today?" in a language spoken by lots of people, but often struggles with specialist subject areas or smaller languages.
• Voice technology is most effective for the "big' languages: English, Mandarin and Spanish.

Resources mentioned in this episode:

• Dr Catherine Breslin on Twitter
• What data scientists do and how to work with them
• The Business of AI with Harvard Business School Prof Marco Iansiti
• AI, visual search & entrepreneurship with Jenny Griffiths MBE

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If you like learning about how tech products and profits get made, you'll like our newsletter.

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For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.

For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.

BOOK A CALL to discuss bespoke training & consulting.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook, Instagram and TikTok will make you smarter.