On this week's episode of the VeloNews Tech Podcast, tech editor Dan Cavallari talks with Velocio Apparel's CEO Brad Sheehan to get to the bottom of why packaging is such a big problem in the bike industry.

The bicycle industry often touts itself as an eco-friendly alternative to automobiles, and it certainly is that. But in terms of packaging, sourcing materials, and landing products in a consumer's hands, the industry has a long way to go to make itself truly eco-friendly.