Sometimes success comes down to taking a unique approach. Described by Dr. Grant Stevens as a "unicorn," Bodify is nothing if not unique. In a time when aesthetic treatment options are proliferating at a dizzying rate, Bodify stands out for its hyper-focused approach on one single service — Coolsculpting.

In this episode, we hear from sisters and Bodify Co-founders Jessica Stellwagen and Melissa Mickelson. Tune in to hear the back story behind Bodify and how the power of focus led them to becoming one of the nation's leading Coolsculpting practices. 

As you'll hear, niching down wasn't the only thing they did differently. In this episode Jessica and Melissa break down their top tips and takeaways for ensuring a high rate of patient satisfaction, strong word of mouth, and effective patient acquisition — including an innovative marketing tactic they were strongly advised against by their web agency that turned out to be a key growth driver. 

Join Jessica, Melissa and Dr. Stevens for a closeup look at a uniquely-focused medspa model and the advantages it can unlock.

Show Notes:

00:00 Intro and Background
03:54 Origins of Bodify
04:52 "If she can make it work here, she can make it work anywhere…"
06:40 Niches lead to riches
09:20 Marketing inspired by Dr. Stevens
11:01 The website no one wanted to build
13:43 On requiring multiple CoolSculpting treatments
15:55 A "lazy by nature" growth paradigm
18:14 The market for CoolSculpting is not going away
22:13 Bodify's secret sauce
27:55 Crystal ball
30:36 Closing words

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Ep. 80 - Megan Brown of Athenix on Building a Digitally-Native Aesthetic Brand

What does it take to build a successful aesthetic brand in today's ever-evolving beauty industry? Join Dr. Grant Stevens as he sits down with Megan Brown, the new CMO of Athenix, to delve into a rebranding journey to explore, implement and automate proven marketing technologies and strategies.

Leveraging her legacy of success at numerous enterprises, learn how Megan plans to bring strategies from consumer packaged goods and e-commerce into play in the realm of aesthetics. And don't miss discussion of the potential benefits and pitfalls of this approach, shedding light on the opportunities it presents for forward-thinking practices.

How can entrepreneurs in the aesthetic industry start with the basics, set up robust marketing infrastructures, and establish solid communications frameworks to propel their brands forward? And what role do paid social media, influencers, and subscription aesthetics play in this digital landscape? Tune in to the latest episode of The Technology of Beauty to uncover the secrets behind building a thriving aesthetic brand.

Show Notes:

00:00 Intro
01:16 Background
11:29 What is Athenix?
13:04 Megan's plans for Athenix
14:56 Applying CPG and e-commerce models to the industry
20:12 The role of subscription aesthetics
30:25 Crystal ball
36:42 Closing words

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Acne might just be unmatched as an aesthetic concern for how visible and traumatizing it can be for patients. Yet truly significant improvements in acne treatments have been hard to come by. As Cutera SVP Steve Kreider notes in this interview with Dr. Grant Stevens, "I've been selling acne products for 17 years, and the standard of care hasn't fundamentally changed."

Except that Cutera itself has now changed the game with AviClear, a laser treatment that offers a safe, prescription-free solution for acne. In addition to reducing existing acne, clinical trials show that future breakout episodes are shorter, less intense, and more infrequent following the AviClear procedure. Further, acne clearance results continue to improve over time, demonstrating the long-term efficacy of this novel treatment. 

Join us as Dr. Stevens explores all the details of this groundbreaking laser device, along with breaking news about a recent FDA clearance for AviClear, all on the latest episode of The Technology of Beauty.

Show Notes:

00:00 Intro
00:27 Background
06:53 Arrival at Cutera
08:50 Treating acne with light-based technology
09:47 Breaking news!
11:54 Monotherapy vs. multi-factoral treatments
13:24 Procedure description, patient comfort, recovery
16:07 Off-face? Anesthetic? Cost?
18:17 Discussion of the Cutera xeo, lasers, other devices
23:10 The future of aesthetics

Any statements or views expressed on this podcast are the opinion of the host and guest(s) respectively. The technologies and commercial products discussed herein, and any claims made in relation to these, have not been evaluated by the Technology of Beauty, its host, or producers. AviClear results may vary.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

As Dr. Grant Stevens so famously reminds us, The Technology of Beauty features the movers and shakers of the beauty business. And today is certainly no exception. For while you could be forgiven for being unfamiliar with today's guest, you'll surely be hearing more from Dina ElSherif and her brand-new company, Trufacial.

Because this entire episode is devoted to discussion of a single device that could very well turn an entire category of service-based aesthetics into an at-home option for self-care. And it's also… fun?

With a microdermabrasion diamond tip, a massaging tip, and a microneedling tip combined with serum delivery and sterilization in a single, all-inclusive cordless home unit, the potential for disruption is boundless.

Watch Dr. Stevens test the device on his own face in the middle of the interview while discussing all the details on the latest episode of The Technology of Beauty.

Show Notes:

00:00 Intro
00:32 Aesthetics and engineering background
13:33 Origins of the device
16:48 Prototype and walkthrough
19:55 How often can the procedure be done?
22:04 Viscosity and consistency of the serum
25:05 Microneedling
25:52 How long does it take?
26:41 Dr. Stevens tries the device
28:03 Closing words

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Welcome to Miami Beach, this year's home of the prestigious Aesthetics Innovation Summit. In this extended episode, recorded live at AIS, Dr. Stevens takes us on a tour of the most cutting-edge developments in plastic surgery and the aesthetics industry.

With an unprecedented gathering of pioneers who are pushing the boundaries of beauty and reshaping the future of cosmetic enhancements, this episode features enlightening conversations and expert insights into breakthroughs that promise to revolutionize the field of aesthetics itself.

Join us as Dr. Grant Stevens interviews the movers and shakers of the beauty business that are propelling the aesthetics industry into an exciting new era on the latest episode of The Technology of Beauty.

Guests:

00:00:31 Niquette Hunt, Candesant Biomedical
00:06:38 Karen Long, KCK MedTech / Co-Chair AIS
00:13:29 Drew Taylor, Ph.D, Acorn BioLabs
00:23:24 Stéphane Meunier, Ph.D., HALLURA
00:28:04 Natalene Hoepffner, Fastox
00:35:46 Ryan Beal, M.D., Dyve Biosciences
00:45:02 Daniel Mazzaferro, M.D., MBA, RheoTek Medical
00:49:22 Paul Herchman, GetHairMD
00:55:43 Daniel Hopkins, AlumierMD
01:04:46 Jean-Yves Coste, Windome Banking Partners
01:11:45 Robert Jones, Revance
01:16:51 Barry DiBernardo, M.D., New Jersey Plastic Surgery

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In this special episode of The Technology of Beauty, recorded live at AIS 2023, Dr. Grant Stevens interviews Nutrafol Co-Founder and CEO Giorgos Tsetis.

Drawing on a background in engineering that he credits for allowing him "to think in strategic ways to solve complex problems," Giorgos was inspired by personal experience with thinning hair to find a solution for others.

Nutrafol offers an integrative approach rooted in nutraceutical science, utilizing drug-free, highly- concentrated natural products in personalized systems to target the various hormonal, environmental and hereditary causes that can compromise hair health.

The Aesthetics Innovation Summit unites clinical, corporate and capital leaders to facilitate the exchange of insights on emerging trends while showcasing exciting new drugs, devices and technologies for the aesthetics market.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

How do you double a company's growth while the world is in the throes of an economy-breaking pandemic? Well, you could answer this with yet another question: Have you ever had a HydraFacial?

BeautyHealth President and CEO Andrew Stanleick has. And while it would be presumptive to say that receiving a HydraFacial for the first time was enough to convince him to take the helm of a multi-national company, well for starters, the product IS that good.

But when discussing a company that is rapidly becoming the leading name in skin and scalp treatments, it was easy for Andrew to see the potential for exponential growth. He set to work remaking BeautyHealth in the space of a year by bringing in top talent, the very movers and shakers of the beauty business themselves — including previous Technology of Beauty guests Jwala Karnik and Brad Hauser. And the growth was further fueled by partnering with a wide array of channel partners in order to meet the consumer where he or she wants to experience next-gen beauty treatments.

Now, with the rollout of BeautyHealth's new HydraFacial Syndeo Device, providers can personalize treatments to a client's skin needs and preferences, drawing on cloud-based software with the capability to store real-time knowledge of client preferences, treatment history, and skin concerns across locations and providers.

Combine all that with an appetite for acquisitions — such as the SkinStylus microneedling device — and BeautyHealth is primed for an expansive future.

Find out all the details of how BeautyHealth is bridging the gap between traditional beauty and medical aesthetics on the latest episode of The Technology of Beauty.

Show Notes:

0:00 Intro
0:23 Background
5:28 How a HydraFacial brought Andrew to BeautyHealth
7:00 Bringing in top talent
9:04 Becoming a leading source of skin and scalp data
10:07 Launching the Hydrafacial Syndeo device
13:59 Discussing the Hydrafacial Keravive scalp treatment
15:38 Acquisition of the SkinStylus microneedling device
18:51 What's on the horizon?
21:10 Growth outside the United States
22:54 Partnering with luxury brands — hotels, spas, gyms, cruise ships
24:57 Crystal ball

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Imagine a membership platform for non-invasive aesthetic treatments that allows patients to make affordable monthly payments while practices get paid upfront in full.

Well as it turns out, we don't have to imagine it… because PRIVI is the first subscription plan of its kind, and PatientFi CEO & Co-Founder Todd Watts is here to tell us about it.

In this exclusive interview with Dr. Grant Stevens, Todd breaks down the mechanics of a financing model that promises "frictionless beauty" for patients — including effortless scheduling, instinctive upselling, and dynamic pricing for treatment plan modifications.

Tune in to find out why Dr. Stevens feels that PatientFi cracked the code of subscription-based aesthetics on the latest episode of The Technology of Beauty.

Show Notes:

0:00 Intro
0:37 Background
7:32 The origins of PatientFi
11:57 Financing packages and products
13:40 Changing how practices quote their procedures
15:23 Doubling growth by changing financing and pricing
16:48 Simplifying front office education
19:25 The launch of PRIVI
21:11 Frictionless beauty: paying for non-invasive treatments on a monthly subscription
23:58 Inside the mechanics of the financing model (with the practitioner paid up front)
25:28 Subscription-based financing for MedSpas
26:54 Dynamic pricing for treatment plan modifications & upsells
30:40 Making scheduling effortless for upcoming procedures
33:11 Members spend 72% more than one-time customers
35:24 1 in 3 U.S. adults are considering a non-invasive cosmetic procedure
36:42 Closing words

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

A sea change is coming to aesthetics, and the first waves are already coming in with a resounding crash on the shores of the plastic surgery and medspa landscape — acquisition and consolidation of aesthetic medical practices on a scale never before seen.

What does it all mean for the aesthetic medicine eco-system?

According to Drew Fine, Chief Commercial Officer at Advanced Medaesthetic Partners or AMP, it's a way of empowering practices to truly become partners in something greater.

The fastest-growing multi-brand aesthetic platform, AMP is taking a non-traditional approach to the healthcare roll-up strategy. Emulating a model seen in the hospitality space, AMP partners with practices to bolster their existing brand, all while providing underlying support and resources that might otherwise be out of reach for a local private practice.

Find out how AMP seeks to create an industry-leading platform for strengthening and growing aesthetic practices while protecting local uniqueness — and perhaps disrupting the aesthetic market itself — on the latest episode of The Technology of Beauty.

0:00 Intro
1:00 Background
7:42 An introduction to Advanced Medaesthetic Partners
9:48 Who AMP partners with
11:18 Practices as partners
14:44 Looking at the future of AMP
18:44 Goals for growth "And what are your goals in terms of how many practices?"
20:24 Crystal ball
21:33 Aesthetics has always been driven by innovation

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In this exclusive interview with Dr. Grant Stevens, we are honored to present an intimate conversation with the Father of Medical Aesthetics, Dr. David Pyott.

Acknowledged as one of the top 100 performing CEO’s in the world, Dr. Pyott was the Chief Executive Officer of Allergan from 1998 until the sale of the company to Actavis in 2015. By driving innovation through investments in R&D and impeccable performance, Dr. Pyott transformed Allergan from a small eye care company into a multi-billion dollar global specialty pharmaceutical and medical device company, overseeing $68 billion in market value growth. 

During his tenure Allergan launched blockbuster treatments that transformed medicine and skincare including expanding the approved uses of Botox to include treatment of migraine headaches, chronic tension headaches, cerebral palsy, severe over-active bladder and such cosmetic uses as brow furrows and crow's feet.

Throughout his career, Dr. Pyott has earned a number of honors and awards for his contributions to business, including the 2006 honor of Commander of the Most Excellent Order of the British Empire (CBE) awarded by Her Majesty the Queen for his contribution to British business excellence and management skills in the United States; the 2013 Orange County Council Semper Fidelis award for his outstanding service to the community; The Medal - University of California, Irvine's most prestigious honor in 2010; Executive Leader of the Year, UCLA Anderson School of Management 2012 and Harvard Business Review's 4th best-performing CEO in the World – 2014.

Show Notes:

0:00 Intro
1:04 Background
10:25 This little company called Allergan popped up
12:53 The very beginning of Botox
16:52 April 15, 2001: The best tax day ever
20:00 Juvéderm acquisition
24:24 The birth of medical aesthetics
26:00 Marketing mechanics: seizing opportunities, world markets
33:18 We have an absolute jewel hiding in our own safe
35:38 Market creation as a series of concentric rings
38:53 Looking better, feeling better
46:04 What David is doing now
51:47 On transcutaneous delivery
53:47 Duration of toxins
1:01:28 Natural combination of toxin and fillers
1:02:56 Plug-in devices
1:07:04 David's crystal ball

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/