In this episode of Add To Cart, we are joined by Sabri Suby, the founder and head of growth at digital marketing agency King Kong, author of ‘Sell Like Crazy’ and investor on TV show Shark Tank Australia.  Sabri launched King Kong in 2014 as a $50 venture from his bedroom in Byron Bay. The now global business is one of Australia’s fastest growing companies and was valued at $72m last year.  In this chat Sabri shares the metrics that matter most and how to use them, tips on when and when not to use an agency like his, his minimum GP and AOVs for ecommerce businesses he’s involved in and the brand that gave him the best unboxing experience of his life. We even get to go behind the scenes in a Shark Tank deal he did with one of our previous Add To Cart guests.

Links from the episode:

King Kong

Condoms and Quiz Shows: The Get Down Story | #218

Last Crumb

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• How do I know when I should use a marketing agency as opposed to doing it myself?
• Which three metrics are the most important?
• What are your tips for getting great results using ChatGPT?

This episode was brought to you by…  

Shopify Plus

Signet

About your co-host: Sabri Suby from King Kong

Sabri Suby is the founder and head of growth at Australia’s fastest-growing full-service digital marketing agency King Kong, author of international bestseller Sell Like Crazy and one of five investors on the 2023 season of Shark Tank Australia, a globally recognised entrepreneurial reality TV show.  Sabri launched his business, King Kong, in 2014 as a $50 venture from his bedroom in Australia’s Byron Bay. The business has since grown to become a 90-strong global empire. King Kong was valued at an estimated $50m in 2021, prior to rolling out globally, and it was later valued at $72m in 2023 following 2 years of substantial growth. 

You can contact Sabri at LinkedIn

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