Warehouse Unrest. 3 AM. T-shirt soaked in sweat. Alone.

That’s where Joe Perkins, now COO of Carolina Handling, found himself early in his career —after pushing team productivity too far, too fast.

💥 His team walked out.

But instead of doubling down, Joe went back in—this time with humility.

Together, they rewrote the rules. Built a new plan. And blew past the goals he thought were impossible.

Joe went from player to coach, from telling to asking, and from forklift seller to logistics innovator.

You’ll learn:

🚫 Why “telling” doesn’t work

🧠 How to get teams to own strategy

💪 The 2 traits every employee needs

🎯 Why goal-setting needs to evolve—or fail

📬 And why his team now sends him postcards of their dreams

“Pour into your people.”

That’s Joe’s mantra—and after this conversation, you’ll never forget it.

💬 What’s one lesson that changed the way you lead?

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Follow Joe on LinkedIn:

Learn more about Carolina Handling: https://www.carolinahandling.com/

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