Ten Golden Rules Growth Strategies for Law Firms Podcast

Episode 49 – Live Call with Speakers for the SFIMA Summit May 14th in Ft. Lauderdale www.sfimasummit.com. Meet internet marketing Rock Stars including Google’s Albert Chen, Mitch Joel, Author Six Pixel of Separation, Craig Agranoff, Founder of WorstPizza, Shawn Rorick, Author / Past Director of Marketing – Cirque du Soleil, Murray Izenwasser, Mike Monahan Cruises One, Alex Harris from eDiets.com and AlexDesigns.com and Chris Thornton from Definition 6 in Atlanta. Call in line 206-888-6606

Ten Golden Rules Internet Marketing Podcast Episode 49 – Live Call with Speakers for the SFIMA Summit May 14th in Ft. Lauderdale.

Talk Social Media and Search Marketing with Online Rock Stars including:

1. Google’s Albert Chen talks about what’s new at Google
2. Mitch Joel, Author and Podcaster of Six Pixels of Separation
3. Craig Agranoff, @Lapp Founder of WorstPizza
4. Shawn Rorick, Author and Past Director of Marketing – Cirque du Soleil
5. Murray Izenwasser ex Sapient Director
6. Mike Monahan Cruises One Inc
7. Alex Harris from eDiets.com and AlexDesigns.com (link )
8. Chris Thornton from Definition 6 in Atlanta

Please call in with questions and comments at 206-888-6606

Jay Berkowitz and prominent Twitter Rock Stars Warren Whitlock, Gail Goodwin and @Iconic88 discuss personal branding from “Twitter Rock Stars,” how to get started with Twitter, how to create winning Twitter profiles, top Twitter applications, Twitter lingo, how to measure and track results, examples of business success stories, “the 3 E’s of social media,” retweets @JayBerkowitz. Call in line 206-888-6606.

Ten Golden Rules Internet Marketing Podcast Episode 48 – Jay Berkowitz and prominent Twitter Rock Stars Warren Whitlock, Gail Goodwin and @Iconic88 discuss personal branding from “Twitter Rock Stars,” how to get started with Twitter, how to create winning Twitter profiles, top Twitter applications, Twitter lingo, how to measure and track results, examples of business success stories, “the 3 E’s of social media,” retweets @JayBerkowitz. Call in line 206-888-6606

0:00 Introduction by Jay Berkowitz, Founder of Ten Golden Rules and InternetMarketingClub.org

1:27 Sponsor – InternetMarketingClub.org

2:34 Gail Goodwin Introduction – @InspireMeToday

3:43 Warren Whitlock, Author of Twitter Revolution, Introduction @WarrenWhitlock

4:25 Iconic88 Introduction – @Iconic88 – Interview on Ten Golden Rules Internet Marketing Podcast Episode 42

5:35 InternetChef @Bridget_Cooks

7:03 Twitter for Business and your Personal Brand

9:13 Tip #1 – Sign up now!

10:46 Tip #2 – Creating a basic Twitter Profile

13:20 Tip #3 – ‘Listen’ before you “speak”

19:14 Tip #4 – Write some great Tweets

23:40 Tip #5 – Follow the Leaders using WeFollow.com “tags”

TwitterGrader.com; Follow the Leaders: @Iconic88, @inspiremetoday,

@warrenwhitlock, @mashable, @scobleizer, @garyvee

31:01 Tip #6 – RT (ReTweet) with an @ sign, # (hashtag)

35:45 Tip #7 – Use Search.Twitter.com

43:15 Tip #8 – Upgrade your profile

48:51 Tip #9 – Play with some ‘Apps’ – TwitPic

Tweetdeck, Bit.ly, Seesmic, PeopleBrowsr.com, BudURL, Tweetlater

35:36   Tip #10 – The 3 E’s “Educate” – @mashable, The 3 E’s “Entertain” @the_real_shaq, The 3 E’s “Engage” – @garyvee, DM – Direct Message

@ChrisBrogan

1:04:32  Jay Wrap Up – InternetMarketingClub.org

Meet Posterous Co-Founder Sachin Agarwal, Optimizing Video for the Search Engines, 10 Top Twitter Stories, Web 2010: Discover the 10 Trends Defining Your Business Future, Micro Communications, Mission Pie, ‘The Girl with the Golden Disk’. Call in line 206-888-6606

Ten Golden Rules Internet Marketing Podcast Episode 47 – Posterous Co-Founder Sachin Agarwal, Optimizing Video for the Search Engines, 10 Top Twitter Stories, Web 2010: Discover the 10 Trends Defining Your Business Future, Micro Communications, Mission Pie, Woot!, Shaquille O’Neil, Virtualization, Free Tools, SpyFu, Bazaar Voice, Widgetization, Personal Branding, Semantic Web 3.0, Shout-Outs to Diego Aravena, Vincent O’Hare, Dave MacMurchy, Patrick Vesperman, Connie Malamed, Jeff Ballard Shel Holtz and Neville Hobson’s For Immediate Release, Steve Rubel, Matt Cutts Twitter Break, Susan Bratton’s Talk Show Tips, Song-of-the-Week The Records UK ‘The Girl with the Golden Disk’. Call in line 206-888-6606

00:01 Jason Calacanis Introduction

00:26 Internet Marketing Podcast Introduction

02:24 Rain Bumper

05:01 Rain Bumper

05:43 Vance Poindexter www.RealEstateGuidetoSuccess.com

09:22 Heidi Pollock www.NextGen-Commerce.com

12:14 Jeff Herskowitz www.BalloonNYC.com Michael Szerencsy Pay Per Call

14:39 Internet Marketing Podcast Bumper

14:54 TalkShowTips10 Golden Rules from Susan Bratton http://www.talkshowtips.com

16:17 Live From the Ten Golden Rules Internet Marketing Strategy Blog

19:22 Marc

20:45 Erika

21:58 Susan

23:16 Margie

24:32 Michael

25:38 Mikhaila

28:15 Posterous Co-Founder Sachin Agarwal http://www.Posterous.com

35:00 Web 2010 Presentation view slides here

54:29 Song-Of-The-Week” The Records UK

“The girl with the golden disk”

58:14 Electronicfx5

58:20 Internet Marketing Podcast Extro

58:53 Natalie Gelman – 10 golden rules sting

59:00 Electronicfx5

59:02 Arno Lubbinge – Produced with CastBlaster

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Episode 45 – Part 2 of our conversation with Mitch Joel Author Six Pixels of Separation, Strategies for site moves and 301 ReDirects, Personal Branding, Mind Mapping, Website Design Tips, Blog or Podcast of the Week, Inbound Marketing, Talk Show Tips, Dealing with Digital Overload, Digital Security, Information Overload Song-of-the-Week David Usher’s The Music. Special GoToMeeting Offer 45 Days Free with code GOLDEN, Call in line 206-888-6606

Timeline:

00:00 10 Golden Rules Internet marketing Skycast

00:11 10 Golden Rules Podcast Intro

04:24 Ten Golden Rules Online Marketing Podcast Bumper

06:26 Neil Bryce Surface 9

11:17 Janet Wentworth

Mind Meister Mind Mapping Tool

University of San Francisco Internet Marketing Masters Certificate

13:21  Eric Wolf The Art of Storytelling Podcast

18:58  Jay Hall Exec Searches

21:22 Scott Wright Streetwise Security Zone

23:41 Blog or Podcast of the Week! HubSpot TV

25:59 TalkShowTips10GoldenRules

28:24 Mitch Joel Interview Part 2 – http://www.amazon.com/Six-Pixels-Separation-Connected-Everyone/dp/0446548235

54:27 David Usher – The Music http://www.davidusher.com

58:07 10 Golden Rules Internet Marketing Podcast Extro

58:42 Natalie Gelman – Ten Golden Rules Interactive Marketing Sting

58:53 Arno Lubbinge – Produced with CastBlaster

Callers and Mentions:

Muckrack.com Twitter Feed Aggregator

The For Immediate Release Podcast www.forimmediaterelease.biz

Susan Bratton from Personal Life Media

@JetBlue’s John Dowdy

Episode 44 – New InternetMarketingClub.Org, Six Pixels of Separation with Mitch Joel, IWearYourShirt.com, How to become a Marketing Consultant, Song-of-the-Week Liberty Jones from the Shakes. Special GoToMeeting Offer 45 Days Free with code GOLDEN, Call in line 206-888-6606

00:01 Tim Ferris Promo

00:15 TGR intro

01:01 IWearYourShirt.com

12:15 TGR Bumper

12:51 Emna Atrous – 10 Golden Rules

17:14 Debbie Naugle Ad Pro Incorporated

18:27 Scott Wright – Street Wise Security Zone

20:58 Mitch Joel Interview First half

39:02 Song of The Week The Shakes – Liberty Jones EQ

42:52 TGR Extro

43:29 Electronicfx5

43:32 Arno Lubbinge – Produced with CastBlaster

Episode 43 – How to Walk on Fire, Lessons from Anthony Robbins, Lawsuits on Twitter, Free Press Releases, Affiliate Scams, Entrepreneur and DishyMix Podcaster Susan Bratton, Social Media Security Tip, Are Blogs Social Media?, Best Practices for Search Engine Alt Tags and Page Names, Blidgets, Widgetbox, Special GoToMeeting Offer 45 Days Free with code GOLDEN, Song-of-the-Week “For Your Life” by Stingray. Call in line 206-888-6606.

Timeline:

00:00 Opening – Tim Westergren Pandora

00:27 Ten Golden Rules Internet Marketing Podcast Intro

02:36 Ten Golden Rules Bumper

03:37 Everett Reese The Staffing Co-Operative

07:17 Ken Loist World of Wine Events WorldofWineEvents.com

10:08 Scott Wright – Streetwise Security Zone Tip 2

11:30 Ten Golden Rules Bumper

12:57 Drum Roll

13:27 Chris Anderson – Free: The Future of a Radical Price

16:58 Marc “Avoid Affiliate Scams”

18:30 Susan “Twitter lawsuits”

19:43 Michael “Free Press Releases”

21:12 Margie “Are Blogs Social Media”

22:23 Mikhaila “Blidgets?”

23:40 Susan Bratton Dishy Mix

The Ten Greatest Moments from Dishy Mix

1. Sir Ken Robinson The Element (The Element: How Finding Your Passion Changes Everything) How to Assess Yourself and Your Talents. TED Talks

2. Dacher Keltner Brain Scientist – Understand 30,000 years of human evolution to get ahead at work, Author Born to Be Good: The Science of a Meaningful Life

3. Lynda Reznik Billionairess Owner of Fiji Water and POM Wonderful Author, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business

4. Davis Szetela Landing Page Tips

5. Nolan Bushnell How to choose and executive team for a Start Up

6. Steve Wozniak – Founder of Apple iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It

7. Marcus Buckingham how to Highly Functional Teams, Author The Truth About You: Your Secret to Success

8. John Zogby Pollster ‘The American Dream’ Segment us by where we shop

9. Alex Bogusky Crispin Porter Bogusky Author, Baked-In: The Power of Aligning Marketing and Product Innovation

10. John Battle Web 2.0 Learn what Web 2.0 will accomplish at a Global Level , Author The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

58:35 Stingray – For Your Life

1:03:01 Electronicfx5

1:03:06 Ten Golden Rules Extro

1:03:41 Electronicfx5

1:03:43 Arno Lubbinge – Produced with CastBlaster

Other links from the show:

Talk Show Tips

Personal Life Media Podcast Network

DishyMix

Anthony Robbins

Chris Brogan Episode 38

GSPN’s Cliff Ravenscraft interviews of Jay Berkowitz

TimeBridge Free Scheduling Software and Tungle Scheduling Tool

TweetLater Pro Schedule Twitters in Advance

Song-of-the-Week: Stingray – For Your Life

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Please share Comments and call in at 206-888-6606 or email us at [email protected].

Episode 42 – Amazing Australia with Lee Hopkins and Iconic88, we discuss Twitter Tools including TweetDeck, Bit.lt, HelloTxt.com, TweetDeck, Seesmic DeskTop , HootSuite, ow.ly, Tweetlater how to Sell Social Media to the CEO, Best practices for friending in Facebook, LinkedIn and Twitter, Tips for Link Building, Calls from Josh Braaten, Trey Richards, Scott Wright, Song-of-the-Week Blackheart Blues by Melissa Forbes. Call in line 206-888-6606

Episode 42 – We visit Amazing Australia with Lee Hopkins and we reveal Internet Superhero Iconic88’s secret identity

A discussion of Twitter Tools: TweetDeck, Bit.lt, HelloTxt.com, TweetDeck, Seesmic DeskTop , HootSuite, ow.ly, Tweetlater

Selling Social Media to the CEO, Best practices for making friends in Facebook, LinkedIn and Twitter. Google’s new Local Policies and the Federal Trade Commission’s Rich Cleland is looking into non-disclosure and gifts to Bloggers, Tips for Link Building

Calls from Josh Braaten from Big Picture Web, Trey Richards from Wellness Resources, Scott Wright’s new Street Wise Security Internet Safety Tip, Missing Michael Jackson and Farrah Fawcett, For Immediate Release, Marketing Over Coffee, Audacity, Windows Movie Maker, Video The Way to Future Proof Your Business.

Special Offer GoToMeeting Free Trial for 45 Days with code GOLDEN

Song-of-the-week Blackheart Blues by Melissa Forbes. Call in line 206-888-6606

Timeline:

00:01 Lee Hopkins Introduction

00:40 10 Golden Rules Internet Marketing Podcast Intro

03:27 Ten Golden Rules Podcast Bumper Short

04:01 Trey Richards Wellness Resources

09:00 Josh Braaten Big Picture Web

10:35 Scott Wright Street Wise Security Zone Tip

14:50 Boing

15:02 Goto Meeting Sponsor Testiomonial

16:30 10 Golden Rules Internet Marketing Podcast Bumper

18:59 Lee Hopkins from Better Communications Results

31:07 Drum Roll

31:12 Iconic 88

45:37 Marc Tips for Link Building

47:56 Margie Google’s new Local Policies

49:12 Michael  the Federal Trade Commission’s Rich Cleland is looking into non-disclosure and gifts to Bloggers

50:38 Susan – TweetDeck and Seesmic Desktop Applications

51:55 Mikhaila HootSuite and ow.ly

54:54 Melissa Forbes – Blackheart Blues

59:55 Electronicfx5

1:00:01 10GoldenRules Internet marketing Podcast Extro

1:00:36 Natalie Gelman – 10 golden rules 1

1:00:42 Electronicfx5

1:00:47 Arno Lubbinge – Produced with CastBlaster

Other links from the show:

Tweet Deck

Seesmic Desktop

HootSuite

TweetLater

Hello Text

Bit.ly

Song-of-the-Week: Melissa Forbes “Blackheart Blues”

Callers and Mentions:

The For Immediate Release Podcast

Josh Braaten

Trey Richards – Wellness Resources

Scott Wright Street Wise Security Zone Tip

Mari Smith

Rohit Bhargava

Google’s new Local Policies

Upcoming interviews in future podcasts:

Susan Bratton from Personal Life Media

@JetBlue’s John Dowdy

Please share Comments and call in at 206-888-6606 or email us at [email protected].

Ten Strategies to Manage a Successful Affiliate Program, Internet News Ping, Google Wave, Facebook Usernames, an amazing Commissioner Podcast of the Week, K7.Net, GoToMeeting, Callers @ColderIce, @ShashiB, @RealtyLee, @RichardStanton, @MariSmith, @RohithBhargava, @WarrenCorpus, Eric Wolf from The Art of Storytelling for Children on 3 Types of Entertainment: Fear, Mystery and Sexual Overtones, Ralph Mucci, Theron McCulloch from www.PeoplePond.com , The Wedding Planning Audiocast Song of the Week Have you Googled Yourself Today from  ConSoultant. Call in line 206-888-6606

Interview with Shawn Collins

Ten Strategies to Launch and Manage an Affiliate program

1. Select a Solution. There are two ways to start an affiliate program; you can do it in-house or through an affiliate solutions provider.  You’ll need to accurately manage the tracking and reporting of your program, address technical issues and report on traffic and  commissions, so if you don’t have a large competent development team I recommend the solutions provider route.

The three biggest solutions providers are:

Commission Junction

Linkshare

Share A Sale

Manage your own program:

iDevAffiliate Software

2. Your affiliate Agreement is Important. Draft a strong affiliate agreement and include two important decisions. Many programs are now restricting affiliates search keywords, the goal is to avoid bidding against your affiliates for top keywords. The other critical decision is how you will manage email policy. A No-Spam rule is critical to protect your brand image, and with the new CanSpam legislation in place it is critical to protect your company and your brand. “Write it in common English so affiliates can understand it.”

3. Invite everyone, but pick carefully.  Add an ‘affiliate’ link to your site’s home page and include announcements about your affiliate program in newsletters and other customer communications. Review all affiliate applications carefully, have a look at their site and ensure they comply with your affiliate agreement. “Promote your program like crazy but have a manual approval process.”

4. Make it easy to find and download creative. For website operators and eMailers great creative will improve clicks and conversions, don’t rely on the affiliate to develop the creative, develop great creative and make it easily available to your affiliate network. And, keep it fresh, online creative burns out quickly so a steady stream of new banners will improve performance. Make sure your offers convert. Many affiliates will try a new product or service; few will stick with it if they don’t receive immediate rewards.

5. Be Accessible . Provide your name in the welcome letter, telephone numbers, email, AIM, Twitter etc.

6. Assign a Full-Time Program Manager.  A successful affiliate program requires full-time (or half-time) attention by one assigned manager.

7. Embrace the 90:10 rule. The Pareto Principle or 80:20 rule applies in most businesses, that is 80% of your revenue will come from 20% of your customers. In most affiliate marketing programs, over 90% of your revenue will come from under 10% of your affiliates. These ‘super affiliates’ will be critical to the success of your program. Treat these affiliates like partners, communicate directly with them, listen carefully if they have complaints or suggestions and give them the best compensation agreements. Work hard with your solutions provider to recruit the best performing affiliates in other programs and offer your current affiliates an incentive to recruit other affiliates.

8. Communication!.  Communicate often with your affiliates, create an affiliate email newsletter and hold monthly affiliate webinars. Send a postcard and open the lines of communication. Meet up through social media and in-person meetings.

9. Visit the Forums.  Stay in tune with latest trends and discussion through participation in Affiliate Forums such as www.abestweb.com .

10. Pay Frequently, Fairly and Most.  Affiliates a looking for revenue to fund their investment, they want to be paid fast and fairly. Pay for EVERY sale and compensate your affiliates for the lifetime value of a customer or compensate for all revenue from that customer. The top performers will seek out the top payers (per sale and top conversion %), ensure that your program offers the best overall compensation deal.

Shawn’s Recommended Links:

Skype

Pamela

Google Voice

TweetLater (Keyword alerts and schedule tweets for a future date)

Google Affiliate Network

Shawn’s Recommended Blogs and Podcasts

ReveNews.com

Jangro.com

JumKukral.com

Ten Golden Rules Blog

GeekCast.FM

Diggnation

TWIT (Leo Laporte’s This Week in Tech)

Where to find Shawn’s Stuff:

Shawn on Twitter

Shawn’s Blog

Shawn’s Podcasts

That Affiliate Thing

BrandMouthing

Other links from the show:

SOFie Rap by Warren Corpus (WarrenG)

Song-of-the-Week: Have You Googled Yourself Today? The ConSoultant

Google Wave: http://wave.google.com/

Callers and Mentions:

http://twitter.com/RealtyLee

http://twitter.com/ColderIce

http://twitter.com/RichardStanton

http://twitter.com/MariSmith

http://twitter.com/rohitbhargava

Episode 40. 10 Golden Rules Internet Marketing Podcast Community wins a SOFIE AWARD for Best Use of New and Emerging Media, The World’s First Quantcast? Featuring a conversation with Richard Binhammer from Dell Computers, Leading Edge Social Media Customer Service, Twitter Search, Blog Monitoring, The 3 E’s of Social Media, Calls from Social Media Swami Shashi Bellamkonda from Network Solutions, @Iconic88, New Media Photographer Rosh Sillars and Staffing Co-Operative Everett Reiss, Song of the Week Stereophile from Australia’s Douglas Fir. Call in line 206-888-6606

Episode 40. 10 Golden Rules Internet Marketing Podcast Community wins a SOFIE AWARD for Best Use of New and Emerging Media, The World’s First Quantcast? Featuring a conversation with Richard Binhammer from Dell Computers, Leading Edge Social Media Customer Service, Twitter Search, Blog Monitoring, The 3 E’s of Social Media, Calls from Social Media Swami Shashi Bellamkonda from Network Solutions, @Iconic88, New Media Photographer Rosh Sillars and Staffing Co-Operative Everett Reiss, Song of the Week Stereophile from Australia’s Douglas Fir. Call in line 206-888-6606

00:00 @Iconic 88 Audio Clip

00:36 10 Golden Rules Internet Marketing Podcast Introduction

Upcoming Podcasts @Iconic88 Shawn Collins Lee Hopkins

05:48 10 Golden Rules Internet Marketing Podcast Community wins a SOFIE AWARD for Best Use of New and Emerging Media

08:59 Shashi Bellamkonda @ShashiB

11:23 Rosh Sillars @NewMediaPhoto

12:25 Everett Reese The Staffing Co-Operative

16:34 10GR Podcast Bumper Short

16:54 GoToMeeting ( use code GOLDEN for FREE 45 Day Trial ) Customer Call Michelle Bellisari First Time Home Buyer

18:46 Ten Golden Rules Internet Marketing Podcast Bumper Short

19:24 Mayra Ruiz-Mcpherson – SocStardom Event Interview

Meet-up in John Hopkins Rockville – SocStardom3 with Jay Berkowitz June 1st 2009

Buzz up!

Event details:

Monday, June 01, 2009 from 6:30 PM – 8:30 PM (ET)

Johns Hopkins University Montgomery Campus

9601 Medical Center Drive

Rockville, Maryland 20850

ABOUT THE EVENT:

http://www.shashi.name/2009/05/meet-up-in-john-hopkins-rockville.html

REGISTER here :

http://socstardom3.eventbrite.com

26:03 Richard Binhammer from Dell Computers @RichardatDell

Links from our Discussion with Dell’s Richard Binhammer

Radian 6 Social Media Monitoring Service

Google Alerts

Google Blog Monitoring

Technorati Blog Monitoring

Richard Binhammer’s Blog

Dell Facebook Fan Page

Dell Outlet

Twirl

TweetDeck

Google Reader

53:08 Song of the Week Douglas Fir Stereophile

56:08 10 Golden Rules Internet Marketing Podcast Extro

56:43 Electronicfx5

56:46 Arno Lubbinge – Produced with CastBlaster

Subscribe

Please share Comments and call in at 206-888-6606 or email us at [email protected].

Join your host Jay Berkowitz, CEO of TenGoldenRules.com and an all-star internet marketing panel including web semantics expert Richard Stanton, CEO of Bintro.com, Facebook Goddess Mari Smith, Rohit Bhargava, author of, “Personality Not Included” discusses Mystery, web coach Jim Kukral discusses mobile web, David McInnis, founder of PR Web and People Pond explains personal SEO , Maria Harrison breaks down web video marketing and search marketer Joe Laratro discusses social media monitoring. Call in line 206-888-6606

Call in line 206-888-6606

Please share Comments and call in at 206-888-6606 or email us at [email protected].