Ten Golden Rules Growth Strategies for Law Firms Podcast

Join our host Jay Berkowitz as he sits down with intake conversion expert Chris Mullins and discover the world’s best strategies to optimize your law firm’s intake and conversion techniques. Get ready to take notes (and share with your intake team) as you get tips to improve your legal sales techniques, to employ the use of empathy, and call-answering best practices. Chris also reveals her 5 step relationship, sales, conversion script that helps businesses turn leads into quality clients. Plus, you’ll get an exclusive breakdown of a live phone call, highlighting the key takeaways from the call. 

Timestamps:

• 0:25 - Welcome Intake and Conversion expert: Chris Mullins
• 3:26 - Ronald Reagan’s Red Phone
• 5:02 - Answering phone calls for SEO success
• 10:06 - More phone calls, less chats and forms
• 11:04 - Optimizing law firm intake and conversion strategies
• 16:01 - Using a script to improve call conversions with prospective clients
• 19:17 - Improving intake specialist interactions with clients
• 24:58 - Legal consultation sales techniques
• 29:40 - 5 step I.N.T.A.K.E. process for law firms
• 36:11 - Phone call techniques: using empathy and persuasive language
• 40:11 - Call answering best practices and return on investment
• 43:14 - Improving customer service in your law firm
• 50:54 - Emphasizing empathy and screening questions in customer service
• 56:35 - Streamlining your legal intake processes
• 1:02:52 - Enhancing call handling and client satisfaction
• 1:08:35 - Encouraging intake specialist training for success
• 1:16:50 - Marketing insurance policy: recording and listening to calls to improve sales performance
• 1:19:42 - Take advantage of Google Local Service Ads

Mentioned Resources: 

The Intake Academy

Lawyers Tell All

Law Firm Conversions by Chris Mullins

Internet Marketing for Law Firms

About Chris Mullins:

Chris Mullins is a world-class intake conversion expert with over 20 years of mastering sales and marketing. As the CEO of The Intake Academy, Chris works with law firms to increase their caseload with ideal clients, maximize their marketing dollars and create a better client experience, and more rewarding law practice. She is also the author of ‘Law Firm Conversions: Great Marketing is Not Enough When Your Prospects Don’t Convert’ and the host of the ‘Lawyers Tell All: Conversions with Chris Mullins’ podcast.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

In this episode, your host Jay Berkowitz sits down with law firm business coach John McCarthy to uncover the secrets of managing a law firm to increase profits. Discover the lifestyle that developed John’s disciplined mindset, his path in the British Military that led him to become a successful business coach, and astounding case studies that show the possibilities of managing your business operations to increase profitability. 

Timestamps:

• 0:04 - Introduction: Jay Berkowitz and John McCarthy
• 1:38 - Expert Advice to Manage Your Law Firm
• 5:09 - Using P&L Analysis to Make Data-Driven Decisions
• 8:40 - Measuring Your Marketing Efforts
• 10:43 - Physical Training in the British Military
• 11:27 - Intro to Profit Coach and Owner of Summit Business: John McCarthy 
• 13:53 - Farm Raised and a Military Mindset
• 15:54 - Summit Business and The Business Coach Academy
• 17:52 - P.R.O.F.I.T.: Profit, Revenue Marketing, Operations and Systems, Feedback, Innovation Leadership, Team
• 20:40 - Owning your Operations Systems 
• 24:04 - Delivering Results, Not Just Effort
• 26:09 - Using Innovation to Improve Productivity and Efficiency in Business
• 30:43 - Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Bryan Tracy
• 32:05 - Creating a Self-Leading Team 
• 34:24 - Attaching Behaviors to Values
• 36: 50 - Getting Personal with John: Making Life Fun
• 39:04 - Expandi - LinkedIn Automation Tool
• 39:45 - Alex Hormozi, Donald Miller, Mike Michalowicz
• 40:24 - Surfing to Escape
• 41:20 - Using LinkedIn to Share Knowledge 

Mentioned Resources:

SummitBusinesses.com

The Business Coach Academy

Eat That Frog by Brian Tracy

John’s Linkedin

Johns Linked in newsletter

PROFITability Webinar

Expandi

Alex Hormozi

Donald Miller

Mike Michalowicz

Internet Marketing for Law Firms

About John McCarthy

John is a multi-award-winning business coach with 30 years of experience as a sports, military corporate trainer and coach. This experience helped develop his disciplined mindset and unique coaching style, mentoring, and training, leading him to start his own coaching business 8 years ago, Summit Businesses. John specializes in helping business owners find the hidden profits and untapped opportunities in their organization, adopt best systems and processes, and create a long-term strategy that provides a secure future. 

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

Join a world-class SEO expert Joe Graisbery as he sits down with our host Jay Berkowitz to discuss all things content marketing. Joe also shares his weight loss journey and the steps he took that led him to drop an astonishing 50 pounds!

Joe dives deep into the world of search engine-optimized content, how he created SEO Content Hero, the best new tips to create content that ranks on Google, and SEO tools and software that help your content crush the competition. They discuss the latest strategies for getting backlinks that count in your SEO strategy, as well as the benefits of using AI tools and software to optimize your content. 

Timestamps:

●      0:04 - Introduction

●      1:07 - Joe’s 50lb weight loss success

●      3:54 - About Seven Figure Agency: Jay and Joe’s experiences

●      8:09 - Joe’s journey to SEO

●      9:51 - Creating content that ranks on Google

●      12:09 - The value of data and how to use it

●      14:20 - SEO tools: SEM Rush, Ahrefs

●      18:03 - Advancing your topical authority

●      19:45 - The importance of links and backlinks

●      25:50 - Google’s algorithm using the ‘EEAT’ concept: expertise, experience, authoritativeness, trustworthiness

●      32:31 - ‘Massive content’: why is it important?

●      35:51 - Incorporative videos in SEO strategy

●      38:35 - A positive perspective on AI

●      41:31 - AI tools and software: Content at Scale, Originality.ai, Loom

●      44:32 - Content autopilot with SEO Content Hero

Mentioned Resources:

Ten Golden Rules

●      https://www.youtube.com/user/TenGoldenRules

●      Ten Golden Rules

●      Facebook.com/TenGoldenRules

●      Linkedin.com/in/TenGoldenRules

●      SEO Content Hero

●      SEM Rush

●      Ahrefs.com

●     Content at Scale

●      Originality.AI

●      Loom

●      Contact Joe at [email protected]

About Joe Graisbery:

A certified SEO/SEM professional, Joe Graisbery is the Managing Director of RPM Services Group LLC, a content development and online marketing solutions agency. He is also the CEO and Founder of SEO Content Hero, the content development branch of RPM Services providing content management through SEO-optimized content at scale to marketers and agencies. Passionate about online business scaling systems and software, Joe is recognized as a foremost authority on SEO content research, planning, & production within the SEO industry.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

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In this episode, we uncover all the secrets that have taken solo PI attorney, Bryan Garrett, from 5-6 car accident cases a month to over 45 cases a month using Local Service Ads (Google Screened), SEO and social media. Join our host Jay Berkowitz, Founder of internet marketing firm Ten Golden Rules, as he breaks down the strategies and best practices that helped Bryan to achieve over 395% growth, increases in website conversions, 300,000 video views, and successfully ranking at the top of Google. They’ll discuss what makes a good lead, garnering client reviews, the importance of communication with clients, and how Google has changed his business.

● 0:25 - Introduction

● 2:25 - Bryan Garrett introduction

● 7:05 - Becoming a trial lawyer

● 11:05 - Garnering leads from Google Screened

● 20:33 - “What gets measured gets attention and improves”

● 25:03 - How to get clients to leave reviews

● 32:51 - The value of YouTube videos

● 40:28 - Tapping into SEO

● 55:02 - Tips for getting videos to go viral

● 58:19 - How to get more client calls and what to do with them

Mentioned Resources:

Youtube Video: Webinar with Bryan Garrett: Case Study - Solo PI Attorney signs 45 Auto Cases

Bryan Garrett Website:

https://bgarrettlaw.com/

Ten Golden Rules

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

About Bryan Garrett:

Bryan Garrett is a solo attorney specializing in personal injury law with over 15 years in the field. Accompanied by an impressive academic background with a JD with honors from the University of Oklahoma, Bryan is a proud member of the Oklahoma Bar and the Trial Lawyers Association. Though he’s not just any lawyer, he’s a Super Lawyer– a title that’s not given but earned through the praise of his legal peers.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

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In this episode we sit down with Master Rainmaker - attorney Howard Rubin, who has built his business at the law firm Goetz Fitzpatrick LLP through relationship strategies. Join our host, Jay Berkowitz, as he sits down with Mr. Rubin, to explore his secrets for “rainmaking”. According to the Merriam-Webster dictionary, a Rainmaker is a person (such as a partner in a law firm) who brings in new business. 

Howard shares his wisdom on how a simple act of kindness can lead to unexpected business opportunities. He also illustrates how understanding your clients and leveraging your connections can be game-changers for budding lawyers, emphasizing the importance of likeability, fairness, and openness in building professional relationships. Diving into the realm of Ai, Jay sheds light on how this technology can help you stand out in today's competitive landscape. From personal branding to confidence and a go-getter attitude, they cover all the facets of networking success. Tune in to this engaging episode to master the art of networking and lay the foundation for a flourishing legal business."

About Howard Rubin:

Howard Rubin is a seasoned legal professional with nearly three decades of experience. Based in New York City he represents some of the nation's leading restaurants and restaurant groups, he is a General Outside Counsel to construction companies with annual revenues up to $150 million per annum, he represents leading commercial real estate brokerage companies in New York and he is the President of the Herbert M. Citrin Charitable Foundation

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this Episode we review the Top Ten Hottest Technology Tips for Attorneys. We dive into the capabilities of popular Artificial Intelligence (ai) tools such as Chat GPT, Lawdroid, HarveyAI, and CaseTextAI, we tackle the latest strategies for optimizing Local Service Ads and Google Maps and take a deep dive into the changing world of SEO optimization, exploring Google auto-fill and vertical video. More than just tech tips, we share success stories that we are using right now for Ten Golden Rules clients and we elaborate on the value of creating viral videos to boost your firm's reputation and expand its reach. With this episode, we are unlocking the tech treasure trove for law firms. Tune in and give your law firm the tech boost it needs!

Mentioned Resources:

YouTube Webinar on Technology Tips for Attorneys

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Your hosts Jay Berkowitz, Jenna Ehrhardt and Ike Nwachukwu break down advice from our allstar Artificial Intelligence panel to bring you an engaging FAQ on the latest Ai trends for law marketing. Hosts share brilliance from experts Tom Martin, attorney and Founder of Law Droid, an Ai company that handles legal work for you; Carolyn Elefant, an attorney and Ai educator who teaches law firms how to use this cutting edge technology; and Dennis Yu, a former Yahoo! search engineer and tech expert.

You'll learn about Ai's fascinating evolution and its increasing relevance in fields as diverse as law firms to personal tax management. We promise to show practical ways to use the revolutionary tool ChatGPT that took the world by storm, amassing a whopping millions of users in just five days. Hear about its incredible adaptability, whether it's drafting memos, performing simple legal tasks, or even cracking jokes. Remember, though, ChatGPT needs a human touch to proof and check its output.

Whether you're a beginner or seasoned Ai enthusiast, you’ll enjoy this enlightening journey into the realm of Ai and its practical uses. So, buckle up and join us on this thrilling journey of discovering the wonders of AI!

Mentioned Resources:

ChatGPT All Star Webinar: https://www.youtube.com/watch?v=CL8z_EJuSqg

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Get ready for a thought-provoking session as Jay Berkowitz delves into the world of legal innovation with Tom Martin, founder of LawDroid. In this episode, Martin, a lawyer, author, and visionary entrepreneur, opens up about his early experiences in various legal domains and how they uniquely position him to understand the pain points of legal practitioners. Join us to uncover Martin's insights into the intersection of law and AI, and how he's shaping the future of legal practice.

Tom Martin is a legal bot advocate, lawyer, author, and speaker. He is CEO and founder of LawDroid Ltd., a legal AI company dedicated to helping lawyers automate their law practice. He shares his beginnings and his inspiration for building technology to help lawyers. 

As soon as he graduated from law school, Martin spent time in the entertainment business. He worked in personal injury, class actions, employment law, even some family law. “What it's given me in retrospect is an ability to empathize, understand and get into the shoes of practicing lawyers and understand what their problems are, because I share them and I've always loved technology, ever since I was a little kid."

Mentioned Resources: 

https://lawdroid.com/

About the Guest:  

Tom Martin is a legal bot advocate, lawyer, author, and speaker. He is CEO and founder of LawDroid Ltd., a legal AI company dedicated to helping lawyers automate their law practice. He shares his beginnings and his inspiration for building technology to help lawyers. 

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode we visit the Google Zoo to understand Google's major algorithm updates, inspired by animals and acronyms. From Panda and Penguin to Cheetah the Ten Golden Rules team will help you understand the changes and how to use this information to improve your Google rankings.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

InternetMarketingClub.org is the place for Internet Marketers to learn and network together. The Club holds weekly Wednesday Webinars and is a resource for a variety of Internet Marketing topics. It is celebrating its 1,000th member with this video, including members from all around the world. To join and for more information visit: http://www.internetmarketingclub.org/

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