Ten Golden Rules Growth Strategies for Law Firms Podcast

In this week’s episode, Jay Berkowitz and Kerri Coby White, Author of The Law Firm Growth Machine, discuss law firm growth strategies and some of the top challenges and solutions for Law Firms today. They cover the importance of learning from other industries, legal marketing strategies, and how to take advantage of Google’s products - Google Maps, Local Service Ads, and Google Business Profile (GBP). Plus, you’ll get tips about tools for centralizing data and improving productivity, in addition to Kerri’s favorite apps, business books, and subscriptions. Be sure not to miss this episode; tune in now!

Timestamps:

• 00:00 - Introduction to Ten Golden Rules podcast
• 01:32 - Kerri 4.0
• 03:47 - Biggest Opportunities for Law Firms
• 05:54 - Learning from Other Industries
• 07:37 - Email Marketing and List Building in Legal
• 09:43 - Optimal Cadence for Outreach
• 12:38 - Legal Marketing Strategies and Follow-up
• 12:53 - Lead Conversion and Lead Nurture
• 17:38 - Everyone can Compete with the Big Firms with Google Maps and Local Service Ads
• 22:10 - Google Local Service Ads and Their Impact on Lawyers
• 24:09 - Google Business Profile (GBP) is like a Mini Website
• 25:19 - You can’t Trick “The Google”
• 26:25 - The Law Firm Growth Machine book
• 28:26 - Data-Driven Decision-Making for Law Firms
• 30:11 - Invest in Marketing
• 30:29 - Hire the Right People
• 31:19 - Where is the Data? What Gets Measured is Managed
• 32:57 - Life Lessons and Career Pivots
• 34:53 - Productivity Apps and Tips
• 35:50 - Book Recommendations
• 37:20 - Hidden Brain podcast
• 37:49 - Bill Maher podcast
• 38:26 - Huberman Labs podcast
• 38:50 - Connect with Kerri Coby White on LinkedIn

Book + Podcast Recommendations:

• Ten Golden Rules - Internet Marketing for Lawyers with Jay Berkowitz
• Atomic Habits by James Clear
• Hidden Brain podcast
• Bill Maher podcast
• Huberman Labs podcast

Mentioned Resources:

• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn
• Connect with Kerri Coby White on LinkedIn

About Kerri Coby White:

Kerri Coby White is the founder and CEO of KerriJames and author of The Law Firm Growth Machine - A Proven System to Accelerate Your Firm's Growth in Just 30-Days. Kerri is a seasoned mentor, dynamic speaker, and expert in the realm of legal practice growth. At KerriJames, she revolutionizes legal practice growth by integrating advanced technology with the power of genuine human connection. Kerri's study of and passion for human behavior, communication, emotional intelligence, and the psychology of sales enable her to empower attorneys to identify, attract, retain, and activate clients to grow a thriving practice.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcast.

We’re seeing more and more of the most successful firms in the world implementing the Entrepreneurial Operating System (EOS). EOS  provides a complete set of simple concepts and practical tools that include a trifecta of VISION, TRACTION®, and LEADERSHIP strategies. This episode covers it all! Join your host, Jay Berkowitz, as he talks with $200 Million attorney Mike Morse, successful law firm owner and  author of Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable; Gerardo Escalona, serial entrepreneur and rock-star EOS Implementer; and Tyler Smith, attorney, original Gino Wickman client and member of the EOS leadership team, about the entrepreneurial operating system and how it can work for your firm. You’ll discover how YOU can get started with EOS, as well as the most effective tips and strategies for massive revenue impact. Tune in now!

Timestamps:

• 00:00 - Using EOS to grow a law firm to $200M
• 05:09 - Using the EOS framework for growth and success
• 09:54 - Gerardo Escalona’s journey to implementing EOS in business 
• 14:03 - Implementing the EOS framework at your law firm: Vision, Traction, and Leadership
• 18:09 - Measuring law firm performance and identifying the root issues
• 22:08 - The impact of EOS on law firms
• 28:01 - Mike Morse takes his law firm from $17M to $200M
• 31:47 - Using EOS for law firm 
• 39:01 - The difference in roles of an implementor and an integrator
• 43:28 - Rolling out EOS within a company using a simple organizational chart
• 48:03 - Tyler Smith’s journey to full-time EOS implementation 
• 52:00 - Second in command to the integrator: the implementor
• 54:33 - Understanding how to delegate leadership roles
• 56:27 - Transformative case studies with Mike
• 59:04 - Decentralizing visionaries and founders to help find purpose
• 1:01:48 - Getting started with EOS: taking the first steps
• 1:05:08 - Profitability and accountability goals for law firms
• 1:12:35 - Top tips to move your law firm forward in 2024: alignment, AI, and data
• 1:15:06 - Connecting with Tyler, Mike and Gerardo 

Book Recommendations:

• What the Heck is EOS? by Gino Wickman and Tom Bouwer
• Fireproof by Mike Morse
• Traction by Gino Wickman
• Get A Grip by Gino Wickman and Mike Paton

Mentioned Resources:

• Check out EOSworlwide.com to learn more about the Entrepreneurial Operating System
• Contact Mike via email at [email protected] 
• Discover more about Fireproof
• Injured in Michigan? Go to 855mikewins.com for your personal injury needs
• EOS masterclasses at www.theprofitrecipe.com 
• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Mike Morse:

Mike Morse is the founder of Mike Morse Law Firm, the largest personal injury law firm in Michigan. When Gino Wickman founded EOS and began implementing this system his first law firm client was Mike Morse. Mike has written about EOS and the role it played in his business operations in his #1 Amazon Best Seller - FIREPROOF: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable

About Gerardo Escalona:

Gerardo Escalona is a certified EOS implementer. Years ago, he was running two businesses, feeling stuck and not having time for his family. He found EOS by reading Gina Wickman’s book Traction: Get a Grip on Your Business. Fast forward, implementing EOS helped him scale both of my businesses and double revenue and profit the first year after he implemented EOS.

About Tyler Smith:

Tyler Smith was running a start-up twenty-five years ago and he was seeking guidance, accountability, and a roadmap to success. He invited Gino Wickman, the visionary behind EOS and author of the Traction Library, into the business. The impact was profound - the business expanded, evolved, and achieved remarkable milestones, including a top 10 ranking in the Inc. 500 and being twice finalists for EY’s Entrepreneur of the Year.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcast.

This episode is all about marketing and how your law firm can benefit from a killer strategy! Join your host, Jay Berkowitz, as he interviews Law Tigers Senior Vice President of Growth & Business Development, Dave Thomas, live from the 2024 National Trial Lawyers Summit. Tune in to learn how Dave helped Law Tigers’ business excel by niching down, the importance of developing relationships to grow your firm, and some of his top tips in marketing and business development for personal injury lawyers. 

Timestamps:

• 00:00 - “Marketing’s like a first date. If you talk all about yourself on the first date, there won’t be a second one. And that’s the same thing in marketing, you know, so make it less about you and more about your audience” - Dave Thomas
• 00:18 - Introduction to Ten Golden Rules podcast
• 00:39 - Introduction to Dave Thomas Live from National Trial Lawyers Summit 2024
• 01:47 - A look into Dave’s career path
• 03:11 - Who can benefit from Law Tigers?
• 03:58 - Law Tiger lawyer: Paul Hernandez, Partner, Kalfus & Nachman
• 08:38 - The importance of the Sturgis Motorcycle Rally for the legal industry
• 10:44 - Challenges of marketing in South Florida + the importance of relational marketing
• 12:34 - Dave’s top marketing tips for lawyers
• 14:14 - Business development strategies for law firms: making connections and establishing relationships
• 16:02 - The Motorcycle Accident Summit: Law Tigers and National Trial Lawyers team up on March 4-7, 2024  
• 17:43 - April 25-26, 2024: TGR Live! Growth Strategies for Law Firms with Dr. Cain Elliott, Justin Lovely, Dave Thomas, and more
• 18:27 - Riches to Niches: niching down for maximum success
• 21:11 - Focusing on the 4 parts of Google: Local Service Ads, Google Maps, SEO and Pay-per-click
• 22:42 - Check out episodes with Gary Vaynerchuk, Tim Westergren, Craig Newmark and more!
• 23:00 - Dave’s favorite productivity tools: HubSpot, Salesforce, Linkedin, Instagram, Twitter, Facebook
• 23:40 - Dave’s average week on LinkedIn
• 24:44 - Podcast and book recommendations
• 25:14 - EOS for Law Firms with Mike Morse, Gerardo Escalona, and Tyler Smith 
• 25:58 - Contact Dave on LinkedIn or [email protected] 

Podcast Resources:

• Joel Olsteen Podcast
• David God
• Traction by Gino Wickman
• EOS
• Personal Injury Mastermind with Chris Dreyer

Mentioned Resources:

• Connect with Dave on LinkedIn
• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Dave Thomas:

Dave L. Thomas serves as Senior Vice President of Growth and Business Development for Law Tigers, a marketing firm that generates high-value motorcycle accident cases. Dave oversees and manages all aspects of business development and market expansion efforts. He has dedicated more than 20 years to developing professional relationships with key stakeholders across all industries and is passionate about sharing his knowledge with firms/companies to help grow their overall bottom line. In the last 7 years at Law Tigers, Dave has expanded their service markets by 40. Committed to creating a future defined by purpose, success, growth, and long-lasting partnerships, his marketing strategies are built on trust and the creation of narratives that resonate with both clients and consumers.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Today’s episode is one for the record books! The famous Tennessee Attorney and TikTok personality, Kevin C. Kennedy, joins Jay Berkowitz, podcast host and founder of Ten Golden Rules, live from the 2024 National Trial Lawyers Summit in Miami, Florida. Kevin has countless stories and lessons for you in this episode, and he shares the secrets to his multi-million viewer breakout TikTok popularity. Discover Kevin’s winning strategies to market your law firm on social media, how to build personal branding for your law firm, and his philosophy on success in the legal industry with an emphasis on community and the importance of outworking and outtalking your competitors. Tune in now!

Timestamps:

• 00:00 - Introduction to Ten Golden Rules podcast
• 00:26 - Introduction to Kevin Kennedy, attorney and TV personality 
• 00:41 - The National Trial Lawyers Summit and winning a Golden Gavel Award
• 01:34 - Ten Golden Rules sponsors the Golden Gavel Awards
• 01:57 - The Kennedy Law Firm internship program - established 1992
• 04:11 - Learning social media from interns: bringing in fresh ideas
• 05:23 - 10 years of Ask The Attorney 
• 07:40 - Blowing up on TikTok: keys to success and appealing to your audience – the next generation
• 10:25 - Winning Clarksville’s 7th annual Dancing with the Stars All-Star Reunion
• 12:20 - Using TikTok earnings to give back to the community
• 13:30 - Building Tennessee’s largest private courtroom - 2050 Fort Campbell Boulevard: providing mock trials to students 
• 15:10 - Legal strategies and persuasion techniques
• 18:03 - Kevin’s advice to young lawyers
• 19:51 - Kevin Kennedy versus Elvis Presley: Branding with glitter
• 24:02 - Kevin’s favorite networking apps: Facebook and TikTok
• 24:39 - Book recommendations: Kevin Kennedy Books: How to Make Money in the Tennessee Walking Horse Business
• 25:56 - Show Recommendations: 10 years of the Treva and Kevin Show and the National Trial Lawyers Summit
• 27:21 - Find Kevin at The Kennedy Law Firm on TikTok!

Mentioned Resources:

• Connect with Kevin on LinkedIn
• Follow Kevin on TikTok
• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Kevin Kennedy:

Kevin is a Personal Injury, Criminal, and Divorce attorney in Clarksville, Tennessee and TV personality starring in Ask the Attorney for 18 years, and The Teva & Kevin Show for 10. He teaches lessons to business professionals, bankers, professors and the like at Sunday School, where he encourages connection and community. After building the largest private courtroom in the state of Tennessee, Kevin has hosted 26,000 students for mock trials, giving them the opportunity to participate and get a taste for what it’s like to be in trial. Kevin shares legal advice on TikTok, where he has over 1 million followers!

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Join your host Jay Berkowitz as he sits down with Josh Hostilo, Product Owner for Lead Docket at Filevine, to discuss the benefits of utilizing a case management system at your law firm. Tune in as Josh uncovers Lead Docket’s riveting technology and the importance of tracking metrics. Plus, he shares exactly how he tripled a law firm’s revenue and helped them go from 3 to 13 offices in the 7 years he was there. You’ll walk away with actionable insights to improve your marketing strategy and get the most out of your case management software– don’t miss out!

Timestamps:

• 00:00 - Introduction to Ten Golden Rules podcast
• 00:26 - Introduction to Josh Hostilo from Lead Docket and Filevine
• 01:01 - 2024 workshop: EOS for Law Firms with Mike Morse + EOS creator & author of Traction, Gino Wickman
• 01:35 - 2024 LSA workshop
• 02:03 - Podcast episodes 64 + 66: The $500,000 Referral Roadmap with Charley Mann + Law Firm Leadership & Culture with Bill Biggs
• 04:14 - Tripling revenue and expanding offices by 10
• 05:25 - Changing technology and reducing internal costs using Filevine, Lead Docket, Vinesign
• 06:35 - Mentorship from Filevine’s owner, Ryan Anderson
• 08:29 - The benefits of utilizing a case management software 
• 09:30 - Moving cases along quicker using case management software
• 11:29 - Filevine’s role in medical chronologies: simplification and automation
• 12:24 - AI features in Filevine, Outlaw, and Lead Docket: DemandsAI 
• 15:49 - Everything you need to know about Lead Docket, campaign conversions, and phase mapping 
• 18:38 - Why tracking marketing efforts is crucial for law firms
• 19:43 - Law firm marketing strategies and branding consistency
• 22:19 - The importance of tracking calls to improve marketing strategy
• 23:06 - Josh’s number one marketing strategy
• 24:10 - Personal productivity tools: Airtable, Miro, Pindo, Calendly 
• 25:14 - Book recommendations: The Game Changing Attorney, Good to Great, Inspired, and Gary Vaynerchuk books
• 26:07 - Podcast recommendations: The Game Changing Attorney with Michael Mogill, Be That Lawyer with Steve Fretzin, Internet Marketing for Law Firms Podcast and YouTube channel with Jay Berkowitz
• 26:38 - Connect with Josh at [email protected] or on LinkedIn!
• 26:55 - Coming April 2024: Dr. Cain Elliott from Filevine speaks at TGR Live! 

Book + Podcast Recommendations:

• The Game Changing Attorney by Michael Mogill
• Good to Great by Jim Collins
• Inspired by Marty Cagan
• Gary Vaynerchuk books
• Be That Lawyer with Steve Fretzin

Mentioned Resources:

• Connect with Josh on LinkedIn
• Reach out to Josh at [email protected] 
• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Joshua Hostilo:

Joshua Hostilo is a seasoned professional known for his contributions to law firm case management and technology. Currently serving as the Product Owner at Lead Docket, a case management software for law firms, Joshua focuses on enhancing efficiency in the legal industry. In the past, he ventured into sports training for athletes, showcasing his entrepreneurial spirit and commitment to diverse interests. Joshua's career highlights include optimizing marketing strategies for a law firm, resulting in a significant threefold increase in revenue. His adept management skills also led to the establishment of 10 additional offices for the firm. His journey in technology began at Filevine, ultimately leading him to his current role at Lead Docket. With a diverse skill set and a track record of success, Joshua Hostilo continues to play a meaningful role in shaping the landscape of legal tech.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

In this week’s episode, Jay Berkowitz and Ike Nwachukwu recap our recent webinar, discussing all the key information on how to triple your success by getting your law firm marketing right! They’ll cover all things marketing, including how to optimize your Google Business Profile to maximize performance, and land in the top 3. Plus, Jay shares the Secret Algorithm to get in Google’s Top 3 for Local Service Ads - Google Screened, as well as the top components of an award-winning website. This is an episode you don’t want to miss; tune in now!

Timestamps:

• 00:00 - Introduction to Ten Golden Rules podcast
• 00:45 - Post webinar intro discussion
• 01:33 - Catch Ten Golden Rules on YouTube!
• 01:45 - Triple your business: A case study on attorney Bryan Garrett
• 02:37 - Hockey stick growth: A case study on Stewart & Stewart
• 03:23 - Making the most of Google for your Personal Injury law firm
• 04:11 - The top 4 practices to help you master Google
• 04:50 - Utilizing Local Service Ads, Google Screened 
• 06:31 - Google’s secret algorithm + the Red Phone
• 08:02 - How to maximize Local Service Ads: 3 steps to set you up for success
• 09:53 - Why Local Service Ads over Pay Per Click?
• 11:50 - Jay’s Google LSA wishlist: expanding practice areas
• 13:44 - The next best thing to Local Service Ads: Google Maps
• 15:31 - How to land in the top 3 of Google Maps with a rigorous review program
• 17:52 - Incorporating incentive programs: Hurricane Ike and Bad Bunny Tickets
• 19:47 - Signs that it’s time for a new website
• 21:44 - Components of an award-winning website
• 22:03 - The perfect, award-winning website example: thefosterfirmwins.com
• 27:02 - Cascading content to feed the Google Help Algorithm 
• 33:49 - January 2024 workshop: EOS with Gerardo Escalona, Mike Morse, and Tyler Smith

Book + Podcast Recommendations:

• Ten Golden Rules - Internet Marketing for Lawyers with Jay Berkowitz
• Fireproof by Mike Morse

Mentioned Resources:

• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

In this episode, Jay Berkowitz interviews the Founder and CEO of Acting Executives, and co-founder of Client Chat Live, Jon Cumberworth. Jon shares his background in the legal space and his experience working with over 650 law firms throughout the U.S. and Canada. He also discusses his transition to working with Acting Executives and his current role as an executive coach and consultant for small to medium-sized law firms. You’ll walk away with tips to develop your business plan, including how to grow your law firm in 2024. Tune in now!

Timestamps:

• 00:00 - Introduction to Ten Golden Rules podcast
• 00:26 - Introduction to Jon Cumberworth
• 01:13 - Jon’s background: working with over 650 law firms to implement Client Chat Live + Acquiring Alert Communications
• 02:35 - Jon’s biggest learning and growth opportunity: oil and gas in Dubai
• 05:19 - The most valuable leadership lessons from Fran Bobb
• 07:31 - Remote work challenges and solutions
• 09:31 - Working with a career coach + Elite Entrepreneurs
• 10:18 - Transitioning to fractional COO at Acting Executives
• 11:23 - 3 tips to develop a killer business plan + November Planning Webinar
• 13:39 - Leadership resources: implementing the Entrepreneurial Operating System + 3Hag Way
• 16:25 - Top growth tips for law firms + identifying your ideal practice areas
• 20:39 - What gives you energy? Identifying personal core values and capabilities
• 24:02 - Personal productivity tools and apps: ChatGPT, Trello, Jira, Monday.com, Upwork, and Slack
• 25:15 - Book recommendations: The Ultimate Sales Machine, Traction, The E Myth Revisited, and Multipliers
• 27:00 - Increased transparency in the workplace
• 28:02 - Podcast recommendations: My First Million, They Don’t Teach This in Law School, and The $500,000 Referral Roadmap with Charley Mann
• 29:00 - A sports fan at heart: the Arizona Wildcats and the Texans
• 30:12 - Closing thoughts: connect with Jon on LinkedIn and actingexecutives.com

Book + Podcast Recommendations:

• What the Heck is EOS? by Gino Wickman and Tom Bouwer
• Traction by Gino Wickman
• 3Hag Way by Shannon Byrne Susko
• The Ultimate Sales Machine by Chet Holmes
• The E Myth Revisited by Michael E. Gerber
• Multipliers by Liz Wiseman
• My First Million by Sam Parr and Shaan Puri
• They Don’t Teach This in Law School by Charley Mann
• The $500,000 Referral Roadmap with Charley Mann by Jay Berkowitz featuring Charley Mann

Mentioned Resources:

• Subscribe to Ten Golden Rules on YouTube
• Get a free quote with Client Chat Live
• Connect with Jon Cumberworth on LinkedIn
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Jon Cumberworth:

With nearly two decades of experience in leading diverse businesses and navigating the complexities of growth, Jon Cumberworth specializes in guiding law firm owners to rise above their peers. Now the Founder and CEO of Acting Executives, his journey, from spearheading multi-million dollar operations in Dubai to co-founding and driving the success of Client Chat Live, gives him a unique perspective on how firms, both big and small, can leverage business frameworks and strategies to achieve consistent success. Having scaled and sold a bootstrapped tech and service business that served over 600 law firms and legal marketing agencies, Jon understands the benefits a trusted advisor can bring to a business owner. His focus is on helping law firm owners and leaders create clarity, providing them with the tools to make their vision a reality. Utilizing his experience and strengths, he aims to assist other business owners in taking advantage of opportunities or avoiding difficult situations.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

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Get ahead of your Law Firm Finances!! In this episode, host Jay Berkowitz is joined by financial expert Leah Miller, Founder of LNM Financial Services, to discuss the importance of managing your law firm's finances through successful best practices. Uncover the most common financial mistakes you can make at your law firm, the top 3 core principles for managing your trust account, and the importance of forecasting cash flow. After listening to this episode, you’ll find the joy in accounting; tune in today!

Timestamps:

• 00:04 - Introduction to Ten Golden Rules podcast
• 00:26 - Intro to Leah Miller, Founder and CEO of LNM Finacial Services
• 01:36 - From paralegal, to law firm manager, to CFO; Leah’s journey through the legal industry
• 02:57 - Recognizing a need for fractional CFO services in small businesses
• 03:43 - Common financial mistakes + solutions for law firms
• 05:15 - Top 3 core principles to master your trust account: utilizing QuickBooks, 3-way reconciliation, putting the right people in place
• 06:39 - Three-way-reconciliation: what you need to understand
• 08:15 - The importance of having a bookkeeper for your law firm
• 10:07 - The positive impact of managing and forecasting cash flow 
• 11:54 - Projecting cashflow in a robust Personal Injury Law Practice
• 13:51 - Finding joy in accounting: discovering goals, educating clients, using the KISS method
• 15:46 - Getting to know Leah on a personal level
• 17:33 - Career pivots and lessons learned in the legal field: Paralegal turned CFO
• 20:02 - Jay’s career journey: finding a passion for 
• 22:03 - Leah’s top personal productivity tools: Asana, iPhone Notes app
• 22:53 - Book recommendations: Profit First, Charley Mann’s ‘They Don’t Teach This in Law School’
• 26:29 - Getting in touch with Leah: LinkedIn and lnmfinancial.com

Book + Podcast Recommendations:

• Profit First by Mike Michalowicz
• They Don’t Teach This in Law School: Law Firm Alchemy with Charley Mann

Mentioned Resources:

• Subscribe to Ten Golden Rules on YouTube 
• Schedule a free consultation with Leah
• Connect with Leah Miller on LinkedIn
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Leah Miller:

Leah is the Founder and CFO of LNM Financial Services after 13 years in the legal industry working as a paralegal and law firm manager. After almost a decade of being the firm administrator and CFO of a small law firm, Leah understands the unique challenges that small businesses face when it comes to managing their finances. She uses her experience as a law firm CFO and paralegal to provide fractional CFO services to law firms that are looking to reach growth goals. Leah combines her financial expertise with her real-world law firm perspective to help firm owners make the best strategic decisions for their firm goals. As a fractional CFO for small businesses, Leah helps improve financial operations by providing strategic financial guidance, managing cash flow, and analyzing financial data to identify opportunities for growth and improvement.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

In this episode, Jason Melton, a Florida-based personal injury lawyer and Founder of legal outsource company Regents Remote shares insights from his challenging legal career. He discusses the power of mastermind problem-solving and offers strategies for legal and entrepreneurial success in a conversation with host, Jay Berkowitz. Whether you’re navigating the complexity of difficult legal challenges or in search of entrepreneurial advice, this conversation offers real-world experiences and strategic insights that serve as a guide for professionals seeking advice in legal or entrepreneurial worlds. Tune in now!

Timestamps:

• 00:04 - Introduction to Ten Golden Rules podcast
• 00:26 - Guest introduction: Attorney Jason Melton
• 00:44 - A look into Jason’s background: 20-year recap & lessons learned
• 02:49 - Challenges in Miami’s legal scene, advocating applicable lawyer experience, & additional background
• 06:46 - Legal shifts post-pandemic
• 07:34 - The Whittel & Melton Law Firm’s story
• 10:25 - The $47,000 case turned $4.7 million brain injury case with direct client impact
• 11:40 - The client experience: understanding and empathizing in challenging situations
• 12:55 - Setting up for success + key annual planning strategies for a law firm: building purchases, tax reduction, SBA funding, labor quality & productivity frustration and inspiration
• 20:31 - The evolution of learning to an entrepreneurial initiative: Regents Remote Services
• 23:54 - “Masterminds” - mastermind meetings and the power behind the mind of an attorney: competition, networking, BNI groups, PILMMA, National Academy of Motorcycle Injury Lawyers
• 26:44 - Jay’s mastermind and network experience: The Seven-Figure Agency
• 27:37 - Real-world advice from mastermind experiences/therapeutic effects
• 28:27 - Mastermind webinar to come with Ken Hardison and Ben Glass - early 2024
• 28:56 - Jason’s apps & techniques for personal productivity: Pipedrive (CRM)
• 30:03 - Jason’s consumption recommendations for the industry: The Wall Street Journal, Instagram Lawyers
• 30:30 - Diversification of Jason’s client base through Instagram - video, content creation, daily posts
• 31:18 - Best content practices & why: authenticity is key
• 33:06 - Blog, Podcast, YouTube Recommendations - Lawyer Dad (LA Lawyer Links, Instagram, TikTok), Kyle Newman (NY Lawyer Link, Instagram)
• 34:40 - Outro: contact at Whittell and Melton: thefllawfirm.com, regentsrs.com, Instagram at @jasonmeltonesquire

Content Recommendations:

• Lawyer Dad (Los Angeles Lawyer Links, Instagram, TikTok)
• Kyle Newman (New York Lawyer Link, Instagram)

Mentioned Resources:

• Check out SBA funding to assist your law firm
• Check out Regents Remote Services for outsourcing of work
• For networking/educational resources, check out groups such as BNI groups, PILMMA, The Seven-Figure Agency, Ken Hardison & National Academy of Motorcycle Injury Lawyers
• Pipedrive (CRM) is recommended as a great personal and professional tool to make you more efficient
• Contact Whittell and Melton for personal injury lawyer legal needs
• Follow Jason on Instagram
• Connect with Jason on LinkedIn
• Subscribe to Ten Golden Rules on YouTube 
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Jason Melton:

Throughout his career, Jason Melton has earned his reputation for developing and executing on individually tailored strategies for difficult and tragic personal injury and wrongful death clients in Florida. Jason started his career fighting for victims in Florida's criminal courtrooms and has continued that drive for equity and accountability in the civil arena against insurance companies and some of the countries largest corporate entities. He is a life member of both the Million Dollar and Multi-Million Dollar Advocates Forum. Jason has also earned an AV Preeminent rating by Martindale-Hubbell, and has been listed among Florida's Super Lawyers. He is a founding member of the National Academy of Motorcycle Injury Lawyers and was named Top 20 Motorcycle Injury Lawyer in the United States in 2020. To top off his grand list of achievements, Jason was named among the top 100 High Stakes Litigators for his experience in cases worth over $2,000,000– less than one-half percent (0.5%) of litigators in the United States are qualified for this distinction.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

This episode is PACKED with everything you need to know to get your law firm's tech on the cutting-edge. Join one of the world's leading law firm technology and case management software experts, Patrice Gimenez in this fun, lively conversation with our host Jay Berkowitz. Dive deep into the best tools for case management, the best strategies for law firm technology efficiency, and discover which popular legal CRM software will stop working in the next 24 months.

Timestamps:

●   00:04 - Introduction to Ten Golden Rules podcast

●   00:26 - Intro to Patrice Gimenez + check out the 2024 Business and Marketing Planning webinar

●   01:15 - Download the 2024 business and marketing planning workbook

●   02:08 - A look into Patrice’s background: Miami, the legal industry, & software development

●   05:26 - Discover the Rainmaker’s playbook with Steve Nudelberg

●   06:36 - The story behind Trialworks, a partnership between Patrice and Rob Steinberg

●   08:42 - The basics + benefits of using case management software for law firms

●   11:09 - Microsoft 365 moving to web-based solutions in 2024

●   14:29 - When to invest in a case management program + products to stay organized: Microsoft Planner, Clio, & MyCase

●   18:20 - Patrice’s Top 5 recommended legal technology solutions: Filevine, Smart Advocate, Assembly Software: Neos, ZenCase, Litify by Salesforce

●   19:50 - AI podcast interview with Filevine expert Dr. Cain Elliott

●   23:34 - Transitioning to her own consulting business + services offered – LegalPat.com

●   28:13 - The connection between intake and case management: Lead Docket & Intaker

●   30:53 - The importance of Google reviews for SEO optimization

●   34:30 - Advice from high school Patrice: be careful how you judge technology

●   36:44 - Productivity hacks and tools: Microsoft 365, Clockify, QuickBooks Online, Canva, Luminar AI

●   39:44 - Book, podcast, and YouTube recommendations

●   42:22 - Outro: contact Patrice at legalpat.com or connect on LinkedIn!

Book + Podcast Recommendations:

●    Never Split the Difference by Chris Voss

●    Start with Why by Simon Sinek

●    A Bit of Optimism with Simon Sinek

●   Tom Bilyeu’s YouTube

●    Impact Theory with Tom Bilyeu

●   Victor Antonio’s YouTube

●    Sales Influence Podcast with Victor Antonio

●   Dan Martell’s YouTube

●    Buy Back Your Time by Dan Martell

●    Growth Stacking Show with Dan Martell

●   The Nudelberg Daily Huddle with Steve Nudelberg

Mentioned Resources:

●   Subscribe to Ten Golden Rules on YouTube

●   Check out the 2024 business and marketing planning webinar

●   Download the interactive workbook for the 2024 planning webinar

●   Connect with Patrice Gimenez on LinkedIn

●   Connect with Ten Golden Rules on LinkedIn

●   Follow Ten Golden Rules on Facebook

●   Connect with Jay Berkowitz on LinkedIn

About Patrice Gimenez:

With over 23 years of experience in the legal industry, Patrice is an accomplished Information Technology Consultant. She specializes in assisting law firms of all sizes in selecting and implementing tailored software solutions to enhance productivity and efficiency. Throughout her career, she has played a pivotal role in introducing advanced technologies to drive growth and success in legal practices. As a former Chief Customer Advocate for a case management software company, she has a proven track record of boosting product adoption, improving customer satisfaction, and simplifying onboarding processes.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.