Ten Golden Rules Growth Strategies for Law Firms Podcast

What looked like a simple referral talk at TGR Live 2025 quickly turned into a mindset shift that challenged how I think about growth, relationships, and value creation. In this live session, Charley Mann walks us through a $500,000 referral roadmap built on consistency, human connection, and habits most lawyers avoid. I watched the room lean in as he reframed referrals and digital marketing as an “and” equation, not an either-or decision. Charley breaks down the four stages of value creation and shows why most lawyers stall by skipping the work of building real relationships. This session isn’t about clever tactics. It’s about adopting an owner’s mindset, showing up weekly, and building a system that compounds over time. If growth has felt harder than it should, this conversation explains why and shows a simpler path forward.

Key Topics

01:21 – Hear why referrals and digital marketing aren’t rivals and how using both reshapes growth strategy

01:48 – Grasp the idea of complementarity and why “either-or” thinking limits firm momentum

03:24 – See how introverted lawyers gain an edge by being willing to initiate real conversations

04:03 – Understand why simply stepping off the wall creates instant market differentiation

04:48 – Map the four stages of value creation and where income growth typically stalls

06:39 – Learn why skipping the “who you know” stage keeps firms from ever scaling

08:27 – Get the full $500,000 referral roadmap and why it’s designed to compound over time

09:21 – Choose meetup formats that fit your personality so consistency becomes realistic

10:35 – Adopt consistency as the real competitive advantage most lawyers won’t sustain

11:01 – Recognize why weekly email is still one of the most overlooked growth tools

12:59 – Replace content pressure with curation to keep emails valuable and doable

15:33 – Use monthly mail as a low-friction way to stay present with referral sources

18:39 – Turn “too busy” into systems and delegation so growth doesn’t rely on willpower

22:12 – Solve “I don’t know what to say” by anchoring content to personal interests

25:46 – Build simple infrastructure with tools, VAs, and workflows that keep everything moving

29:17 – Lock in the identity shift that makes the habits stick: entrepreneur first, attorney second

Resources Mentioned

Books

• Buy Back Your Time by Dan Martell – https://a.co/d/afpamHR

Tech / Tools

• ChatGPT – https://chat.openai.com

• ActiveCampaign – https://www.activecampaign.com

• Mailchimp – https://mailchimp.com

• Zapier – https://zapier.com

• Make (formerly Integromat) – https://www.make.com

About our Guest:

Charley Mann is the host of “They Don’t Teach This in Law School” and founder of Law Firm Alchemy, a company dedicated to providing resources and coaching for law firm growth. With over 14 years of experience in the legal industry, Charley guides law firm owners in optimizing their practices and achieving success. He emphasizes the importance of networking, providing value, and maintaining strong client relationships, focusing on both business operations and personal growth. Known for his approachable demeanor and deep industry knowledge, Charley values integrity, transparency, and genuine connections.

In his role, Charley works closely with law firm owners to enhance their entrepreneurial skillsets, particularly in marketing and leadership. His company, Law Firm Alchemy, offers tailor-made coaching and courses designed to help firm owners break through growth plateaus or accelerate their current growth trajectories.

https://www.lawfirmalchemy.com/

Podcast: https://podcasts.apple.com/ca/podcast/they-dont-teach-this-in-law-school/id1640557971

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

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Connect with Jay Berkowitz on LinkedIn

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Niching is often framed as restrictive, but in practice it creates freedom and authority.

In this conversation, I talk with Joe Fried about how focusing deeply on one area transformed his practice and impact. Joe shares how niching into truck crash litigation helped him become a true subject matter expert, attract better cases, and build a national reputation through teaching, not hype. We talk about why expertise is earned by sharing what you learn, how real content beats flashy marketing, and why passion matters more than chasing money. Joe also explains how storytelling, systems, and surrounding yourself with the right people can dramatically change results. This episode is about building a practice that feels aligned, intentional, and built to last.

Key Topics

03:25 – Learn why niching down is often the fastest way to stop competing with every other lawyer in the room.

05:42 – Hear how early insecurity can become the catalyst for building real expertise.

06:34 – Learn a practical definition of what actually makes someone a subject matter expert.

07:19 – Discover why concentrated focus beats waiting decades to feel “qualified.”

08:22 – Hear how recognizing patterns in real life can point you toward the right niche.

09:24 – Learn how committing to a niche before having cases can still unlock momentum.

10:10 – Understand why teaching what you learn builds credibility faster than marketing tactics.

11:41 – Learn how positioning truck crashes as fundamentally different reshaped referrals.

12:23 – Discover why sharing real, useful content naturally creates leadership in a space.

15:06 – Learn how passion for the work makes specialization contagious to others.

16:25 – Hear a simple visualization exercise to identify the cases you’re meant to handle.

22:27 – Learn why surrounding yourself with true experts is essential to running a strong firm.

28:28 – Rapid-fire insights on productivity, AI tools, wellness habits, books, and influences that shape Joe’s thinking.

35:51 – Learn how reframing cases around human impact changes how juries connect.

36:35 – Discover why the most powerful stories aren’t about injuries, but how life changes afterward.

Resources Mentioned

Books

Who Not How by Dan Sullivan - https://a.co/d/56nWJaC

Influence: The Psychology of Persuasion by Robert Cialdini - https://a.co/d/32Ga9Nv

Pre-Suasion by Robert Cialdini - https://a.co/d/2Cte7iT

Podcasts

The Joe Rogan Experience - https://podcasts.apple.com/us/podcast/the-joe-rogan-experience/id360084272

Art of Accomplishment with Joe Hudson - https://podcasts.apple.com/ca/podcast/the-art-of-accomplishment/id1540650504

Technology and Tools

ChatGPT - https://chat.openai.com

Claude - https://claude.ai

Perplexity - https://www.perplexity.ai

Grok - https://grok.com/

About our Guest:

Joe Fried is one of the nation’s leading trial lawyers and safety advocates, focusing exclusively on catastrophic truck crash cases. He limits the number of cases he takes so he can devote deep attention and resources to each one, with results nearing $1 billion across more than 30 states. Board Certified in Truck Accident Law by the National Board of Trial Advocacy, Joe is widely recognized for his leadership in trucking and highway safety and has delivered more than 500 presentations to lawyers, judges, law enforcement, and policymakers.

A graduate of the University of Georgia School of Law with honors, Joe Fried is a co-founder of the Academy of Truck Accident Attorneys and has held numerous national leadership roles within the plaintiffs’ bar. He has served as faculty at the Gerry Spence Trial Lawyers College and the Georgia Trial Skills Clinic, and previously served as a judge in Fulton County, Georgia. Known for his disciplined and creative approach, Joe believes truck crash cases demand true specialization, and that focus leads to better outcomes and safer roads.

https://www.friedgoldberg.com/

Academy of Truck Accident Attorneys - https://ataalaw.org/

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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In this encore performance of one of our top episodes, I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved Podcast! Robert shared invaluable insights into building a thriving membership community for high-level attorneys, developing innovative tools like Attorney Share, and carving out a niche in personal injury law, particularly in complex disc injury cases. His strategies and experiences offer practical guidance for anyone looking to scale their legal practice or improve operational efficiency.

Robert’s passion for innovation and mentorship shines through in everything he does, from creating unique networking events like the music-festival-style legal conference Law-Di-Gras to hosting his bourbon-focused podcast, Bourbon Approved. He also shares actionable tips on leveraging technology, fostering community, and mentoring the next generation of legal talent. This conversation is a goldmine of inspiration for anyone eager to take their law practice to new heights.

Key Topics

03:13 - Founded Justice HQ, a membership community for high-level lawyers, and Attorney Share, a case marketplace with over 2000 lawyers.

04:05 - Annual Law-Di-Gras conference, which focuses on networking, personal growth, and legal education.

04:35 - The conference features various tracks on media marketing, business operations, personal wealth, personal health, AI technology, and trial skills.

05:22 - The conference's origins and the decision to make it more fun and interactive with musical guests.

06:22 - The firm's trial successes and the publication of his book on disc injury cases.

06:55 - Types of cases the firm handles, including disc injury cases, product liability, wrongful death, and ride-share cases.

07:35 - Expansion into other states, including Texas and Arizona, and the success in these new markets.

08:43 - The firm's mission to litigate and try a lot of cases and the importance of having a good team of trial lawyers.

09:21 - Justice HQ as a membership community for lawyers, offering masterminds, media platforms, and on-demand education.

10:10 - The community's technology platform, Slack communities, and new software for building communities.

10:45 - The benefits of Justice HQ, including access to office space, branding, speaking opportunities, and collaboration.

12:07 - Attorney Share, a marketplace for lawyers to find the best cases and co-counsel, and the integration with major case management platforms.

12:18 - The family involvement in the firm, including his twin brother, younger brother, parents, and other family members.

12:49 - The roles each family member plays and the trust and efficiency within the family business.

12:23 - The pros and cons of working with family, emphasizing the trust factor and the potential for family disagreements.

13:42 - The importance of having a good relationship with his brother, who manages the firm's finances.

14:14 - They talk about the importance of family and the balance between personal and professional life.

16:35 - Attorney Share the platform simplifies case sharing, fee agreements, and referral networks while minimizing lead generation costs.

18:12 - Lawyers can easily refer cases and find top specialists nationwide through an organized, automated system.

19:27 - The platform streamlines case referrals, fee sharing, and case tracking for law firms.

20:37 - The importance of mentorship, build relationships by networking with mentors, peers, and legal organizations.

22:32 - Focus on a niche, market yourself authentically, and leverage free tools to grow your practice.

24:12 - Leverage networking groups and local organizations to build powerful connections.

25:21 - Join small, focused groups for regular discussions on business and personal growth.

27:37 - Vision for 2025 Law-Di-Gras, having others bring their communities, masterminds, and networking followed by a music festival. Avoiding conference burn out.

28:10 - Talks about the Bourbon Approved podcast, which started as a fun project and evolved into a networking tool.

29:04 - The high production quality of the podcast and the interest from guests.

29:43 - The success of the Bourbon Approved Tour and the connections made through the podcast.

30:00 - The importance of doing something you love and how it can benefit your business.

32:54 - The importance of having systems in place to handle increased marketing volume.

33:12 - The need for intake readiness, customer service, and efficient case management.

34:25 - The benefits of integrating with Attorney Share and other platforms to track and manage cases.

34:43 - The importance of specializing in a specific area of law and building a strong network of relationships.

38:16 - Talks about his preventative health routine, including regular check-ups and liver panels.

40:46 - The importance of mentoring and helping other lawyers, especially those starting out.

Resources Mentioned

Books:

1. Zero to One by Peter Theil - https://a.co/d/3xSGjYe
2. Just One Thing by Rick Hanson PhD - https://a.co/d/4mmF2lf
3. Client Centered Law Firm by Jack Newton - https://a.co/d/auy7qhy
4. You Can't Teach Hungry by John Morgan - https://a.co/d/2ujU7LR
5. Buy Back Your Time By Dan Martell - https://a.co/d/6JSJFYP

Websites and Platforms:

1. Attorney Share - https://www.attorneyshare.com/

About Robert Simon:

Robert T. Simon (“Bob”) is a co-founder of the Simon Law Group and serves as its primary trial attorney. He co-founded the firm in 2009 with his twin brother Brad and helped grow it from a small boutique practice into a nationally recognized, nine-figure law firm with offices in California, Arizona, and Texas. Bob is admitted in multiple states, including California, Arizona, Texas, Massachusetts, Iowa, Pennsylvania, and New York, and is widely known for handling complex wrongful death and catastrophic injury cases involving commercial carriers.

Since 2012, Bob has tried more than 50 cases as lead counsel, winning the vast majority and securing over $100 million annually in verdicts and settlements. He has earned multiple Trial Lawyer of the Year honors from his peers across several jurisdictions and is a frequent national speaker, educating trial attorneys on litigation strategy, case development, and achieving strong client outcomes.

https://www.thesimonlawgroup.com/

https://www.instagram.com/planetfunbob/

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Our Annual Conference TGR Live! Growth Strategies for Law Firms briought together three powerful perspectives on why law firms lose far more cases at intake than they realize. The session opens with Ben Leader, who shows how his firm grew signed cases by 200% by fixing internal process instead of increasing marketing spend. He breaks down the impact of audits, data accuracy, reduced attorney involvement, and relentless focus on conversion rates. Next, Chris Mullins demonstrates how untrained intake staff, poor empathy, and missed call-review cycles create damaging client experiences. Through real call analysis, she explains how law firms can replace guesswork with structured training, scripting, and continuous improvement. Finally, Ted DeBettencourt reveals how rapid responses to LSA and GBP messages significantly increase rankings, visibility, and total lead flow. Together, these insights give firms a complete view of the operational, human, and technological gaps that limit growth in modern client intake.

Key Topics

03:37 – Learn how Ben reframed lead problems as intake problems and uncovered growth hidden inside his existing call volume.

04:37 – See why his firm’s roller-coaster revenue stabilized only after cleaning up intake and centralizing data.

09:51 – Understand the turning point when Ben chose to invest in intake rather than more marketing spend.

13:44 – Learn why hiring, tools, and expert coaching are the three investments that transformed his intake performance.

16:07 – Hear what a full intake audit reveals about missed calls, abandoned leads, and data gaps.

23:41 – See how small percentage increases in wanted conversion rates drive hundreds of cases and millions in revenue.

27:45 – Discover how AI call summaries, sentiment scoring, and tracking improve training and accountability.

35:28 – Learn why listening to calls exposes the real gap between training and reality and how fixing it changes everything.

40:18 – Hear Chris Mullins break down empathy, pivoting, and why intake must be trained like a sales role.

50:37 – Follow Ted DeBettencourt as he reveals how fast LSA and GBP message responses boost rankings and triple lead flow.

58:03 – Q&A with the Panelists

Resources Mentioned

Tech / Tools

1. Lead Docket – Lead management and intake tracking - https://www.leaddocket.com
2. CallRail – Call tracking, recording, transcription, sentiment analysis - https://www.callrail.com
3. Google Local Services Ads (LSA) – Pay-per-lead ads and messaging - https://ads.google.com/local-services-ads/
4. Google Business Profile Messaging (GBP SMS) - https://support.google.com/business

About our Guests:

Ben Leader is a Personal Injury attorney at Elrod Pope Law Firm, known for his client-focused approach and clear communication. He handles a wide range of injury cases with thorough preparation, compassionate advocacy, and practical legal strategies. As part of the long-respected Elrod Pope team, Ben helps uphold the firm’s reputation for integrity and strong community service, guiding clients toward fair compensation and steady support throughout their cases.

https://elrodpope.com/

Chris Mullins is the Founder & CEO of Intake Academy, the leading organization helping consumer law firms improve lead conversion and grow with less cost and complexity. A former top-performing phone sales professional, she built her career on understanding how to connect with prospects and guide them toward action. Through Intake Academy, she has trained more than 200 firms using hands-on coaching, customized scripts, and ongoing evaluations that produce measurable gains in conversion. Known for her practical, data-driven style, Chris is also a sought-after national speaker on intake, lead conversion, and law firm growth.

https://intakeacademy.com/

Ted DeBettencourt is the Co-Founder and CEO of Juvo Leads, a leading live-chat and lead-generation platform that helps law firms capture more high-intent prospects and convert them into clients. With deep experience in digital marketing and automation, he focuses on eliminating missed opportunities through fast, reliable engagement tools that boost conversions without adding staff. Under his leadership, Juvo Leads has become known for its real-time chat, 24/7 response, and measurable ROI. Ted is also a frequent speaker on modern lead generation and intake performance.

https://juvoleads.com/

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

A quiet shift is happening at the top of Google, and law firms that adapt now will win more cases with less chaos. In this webinar, I break Decode Law Firm Ai in four practical parts: driving more traffic with AI SEO or AEO Answer Engine Optimization, improving intake and conversion with tools that can coach your team (and even answer calls), upgrading case management with AI-powered legal ops platforms, and building five-star operations that earn more reviews and referrals. I also share the CRIT prompt framework for getting better outputs from ChatGPT, plus a handful of AI toolsI recommend to speed up content, meetings, and workflows without losing quality.

Key Topics

00:00:22 – Learn the 4-part AI playbook for law firm marketing and operations so you can focus on what moves cases and revenue.

00:10:35 – See how Google AI Overviews change the “top of page” game and what it takes to show up inside those answers.

00:16:18 – Discover why “answer engine optimization” starts with question-based content and how video + blog pairing helps you rank and convert.

00:20:33 – Understand where AI engines pull authority from (like Reddit and YouTube) and how to earn visibility without sounding salesy.

00:32:15 – Use the CRIT prompt framework to get sharper, more useful outputs from ChatGPT when you’re writing, planning, or training.

00:39:00 – See what an AI intake coach can spot in calls, and learn the kind of coaching that boosts conversion without hiring more staff.

00:42:13 – Compare AI that answers calls and “missed-lead recovery” texting so fewer good cases slip through the cracks.

00:44:27 – Get a tour of the AI legal ops landscape, including tools for demand letters, chronologies, litigation support, and research.

00:47:30 – Learn how client status platforms reduce “my lawyer won’t call me back” pressure while helping you earn more five-star reviews.

01:01:43 – Hear real-world guardrails for using AI safely, including how to avoid generic content, privacy mistakes, and hallucinated case law.

Resources Mentioned

Download your copy of the The Ten Hottest Trends for Law Firms Handbook - https://www.tengoldenrules.com/hottrends/

AI visibility, search, and authority

1. Google AI Overviews (Google Search) – https://www.google.com
2. Google Search Central (SEO guidance) – https://developers.google.com/search
3. Schema.org (schema markup standard) – https://schema.org
4. Wikipedia – https://www.wikipedia.org
5. Reddit – https://www.reddit.com
6. Quora – https://www.quora.com
7. LinkedIn – https://www.linkedin.com

Intake and call tracking

1. CallRail – https://www.callrail.com
2. WhatConverts – https://www.whatconverts.com
3. Google Local Services Ads (LSAs) – https://ads.google.com/local-services-ads/
4. Smith.ai – https://smith.ai

Client communication and case status portals

1. Case Status – https://www.casestatus.com
2. Hona – https://www.hona.com

Legal ops and case management AI

1. Filevine - https://www.filevine.com
2. Thomson Reuters – https://www.thomsonreuters.com
3. Westlaw – https://legal.thomsonreuters.com/en/products/westlaw

Content, meetings, and productivity tools

1. HeyGen – https://www.heygen.com
2. Fathom – https://www.fathom.ai
3. OpusClip – https://www.opus.pro
4. depositions.com – https://www.depositions.com
5. Grammarly – https://www.grammarly.com
6. PimEyes – https://pimeyes.com

PR and media opportunities

1. Help A Reporter Out (HARO) – https://www.helpareporter.com
2. Source of Sources – https://sourceofsources.com

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Most law firm owners only think about money when something breaks, so I brought financial advisor Frank Rekas on to walk me through a real “financial fire drill” for attorneys. Frank shares the six Ls framework that helps you stress-test your finances before a crisis: building real liquidity, protecting your income and life, planning for long-term care, funding a long retirement, and putting your legacy in writing so your family and firm are covered.

You’ll also hear simple networking moves Frank uses to stay top of mind with lawyers, why groups like BNI and ProVisors pay off over time, and how tools like ChatGPT help him plan his own business more clearly. By the end, you’ll have a clear checklist to review with your CPA, estate lawyer, and advisor, so your firm’s finances don’t “catch fire” when life happens.

Key Topics

04:57 – See how Frank’s unconventional path into financial planning shaped the practical way he works with attorneys.

06:54 – Learn why building real referral relationships, not stacking business cards, creates long-term opportunity.

09:28 – Explore how curated groups and small “legally connected” events strengthen professional networks for lawyers.

13:35 – L1: Liquidity - Understand why the first pillar of a stable financial plan is liquidity and how attorneys can structure simple cash buckets to avoid tax shocks and cash-flow stress.

15:39 – L2: Loss of Income - Hear why protecting future earning power is often the most overlooked strategy and how disability coverage secures the income your entire life plan depends on.

18:06 – L3: Life Insurance - Learn why getting life insurance earlier keeps costs down, simplifies underwriting, and protects your family and firm with a clear safety net.

20:32 – L4: Long-Term Care - See how long-term care planning prevents retirement savings from evaporating and what modern hybrid policies offer attorneys today.

23:21 – L5: Longevity - Discover the mindset shift attorneys need to plan for a potentially very long retirement—and how to build a future that outlives changing markets and health realities.

26:09 – L6: Legacy - Learn how to document your legacy clearly so your family, firm, and estate plan don’t fall into chaos when life happens.

29:39 – Frank’s suggestions for Tech, Books, and Podcasts.

Resources Mentioned

Books

• Unreasonable Hospitality by Will Guidara -https://a.co/d/dn94gEe 
• Buy Back Your Time by Dan Martell –https://a.co/d/0VWVSvG

Podcasts / Shows

• They Don’t Teach This in Law School with Charley Mann -https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971 
• Do Business. Do Life. with Brad Johnson -https://podcasts.apple.com/ca/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl/id1677151221 
• Dan Martell YouTube channel –https://www.youtube.com/@danmartell
• All-In Podcast –https://podcasts.apple.com/us/podcast/all-in-with-chamath-jason-sacks-friedberg/id1502871393

Networking groups / events

• BNI (Business Network International) –https://www.bni.com
• ProVisors –https://www.provisors.com

Tech / Tools

• ChatGPT – https://chatgpt.com
• Claude –https://claude.ai 

About our Guest:

Frank Rekas, CPFA, is a financial advisor and Director of Risk Management at Palm Wealth Partners. He specializes in working with attorneys and professional business owners, offering comprehensive financial planning that includes tax-efficient strategies, risk management, retirement planning, investment planning, and insurance (life, disability, long-term care).

Known among his clients and peers as “The Tax Whisperer for Law Firm Owners,” Frank brings more than 30 years of experience in financial services to help high-income professionals protect their income, reduce tax burden, and build generational wealth—all without the pressure of proprietary product-sales bias.

 https://palmwealthpartners.com

 https://palmwealthpartners.com

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

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Strategic planning becomes real when you begin the year with clarity, confidence, and a written roadmap you can follow. In this workshop, Ivy Slater and I  share how to start the year with a powerful plan for marketing, sales, finance, and team development. Together, we break down how law firms can turn big annual goals into quarterly rocks, weekly scorecards, and daily actions that keep priorities alive. By the end, you’ll see how to enter the new year with direction, measure what matters, and build a firm that grows with intention instead of reaction.

Key Topics

00:04:29 – Learn how to pause at year-end to evaluate what worked, what didn’t, and where untapped revenue is hiding.

00:12:08 – See why written goals create stronger momentum for the new year and how they shape your entire plan.

00:14:08 – Understand how to enter the year with a balanced plan across finance, marketing, sales, and team.

00:18:08 – Follow a simple approach to building a budget that supports your new-year investment decisions.

00:28:08 – Learn how to reverse-engineer annual revenue targets into leads, conversions, and signed cases.

00:35:08 – Discover how mapping a 12-month marketing calendar reduces guesswork and improves consistency.

00:37:43 – Hear how to choose meaningful quarterly rocks that set up Q1 and the rest of the year for success.

00:44:42 – Learn how structured weekly check-ins keep your plan on track as the year progresses.

00:50:26 – See how a simple scorecard helps you monitor performance week after week throughout the year.

01:00:24 – Explore real examples of firms that used strategic planning to grow, scale, or prepare for long-term exit.

01:07:10 – Learn how aligning your team around the upcoming year’s goals strengthens clarity, commitment, and daily execution.

01:11:52 – See how reviewing last year’s wins and challenges helps refine your 2026 strategy and choose smarter priorities for the months ahead.

Resources Mentioned

Download our FREE 2026 Law Firm Plan Worksheet and Workbook - https://www.tengoldenrules.com/2026-plan/ 

Get your Tickets for TGR Live! 2026 on March 16 & 17, 2026 in Delray Beach - https://www.tengoldenrules.com/tgrlive 

Books

• From the Barre to the Boardroom: Choreographing Business Success Through Authentic Relationships – Ivy Slater - https://a.co/d/ddJqjF7 
• Best of the Best: Lead Boldly, Scale Rapidly, Create Your Legacy – Ivy Slater - https://a.co/d/dGFmxG0 
• Think and Grow Rich – Napoleon Hill - https://a.co/d/9HGw3IO 
• Traction: Get a Grip on Your Business – Gino Wickman - https://a.co/d/2ESaTXI 
• Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm – Verne Harnish - https://a.co/d/49PCfIW 
• Scaling Up: How a Few Companies Make It and Why the Rest Do not – Verne Harnish - https://a.co/d/09OA3pa 
• The Great Game of Business: The Only Sensible Way to Run a Company – Jack Stack, Bo Burlingham - https://a.co/d/gDvkp3c 
• Generating Business Referrals Without Asking: A Simple Five-Step Plan to a Referral Explosion – Stacey Brown Randall - https://a.co/d/1RP3Up0

Tech/Software

• SmartAdvocate – Legal case management - https://www.smartadvocate.com/
• Lead Docket – Intake and lead tracking -  https://www.leaddocket.com/
• Ninety (90.io) – EOS software for scorecards, rocks, accountability - https://www.ninety.io/
• EOS Worldwide – Tools and resources for implementing EOS -  https://www.eosworldwide.com/

About our Guest:

Ivy Slater is the CEO of Slater Success, where she advises C-suite executives and senior managers on strategic sales growth and team performance. With over 25 years of experience, Ivy helps B2B and high-end B2C organizations improve relationship-driven sales, often boosting results by up to 40% in six months or less.

A former owner of a seven-figure printing company in NYC, Ivy now works with leaders to revitalize sales strategies, build team synergy, and exceed revenue goals. She’s a soug

ht-after speaker, host of the Her Success Story podcast, and bestselling author of Conquering Your Fear of Money and From the Barre to the Boardroom.

Her relationship-first approach empowers organizations to align teams, clarify objectives, and drive sustainable success.

https://slatersuccess.comm/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

What struck me most in this TGR Live! Growth Strategies for Law Firms conference 2025 session was watching Mike Morse pull back the curtain on how he built one of the largest injury firms in America. Hearing him break down his journey in real time made me rethink what a truly systemized, data-driven law firm looks like. Mike shares how he went from doing everything himself to becoming one of TRACTION Author Hino Wikman’s first clients and becoming an EOS Visionary with an EOS Integrator running the business. He shows the power of tracking numbers on a “jumbotron,” measuring intake performance, and forecasting revenue with surprising accuracy. Mike also walks through the bold marketing moves, TV branding, NIL deals, and community projects that keep his firm top of mind. Listening to him made it clear that sustainable growth comes from structure, data, and a brand that people actually enjoy engaging with.

Key Topics

08:02 – Learn how to sort every task into what you love, like, dislike, and hate so you can delegate and live in your sweet spot.

09:55 – See what a visionary integrator structure looks like and why Mike moved to a strict closed door policy to protect his focus.

10:52 – Understand the jumbotron concept and which core metrics every firm owner should know every week before making decisions.

17:09 – Discover how tracking intake conversion by agent exposes weak links, saves high value cases, and drives better training.

21:32 – Study how Mike replaced a lost referral pipeline with bold TV branding instead of copycat lawyer ads after his main referrer walked away.

26:12 – Explore how humorous mom based Super Bowl commercials and a friendly brand tone make an injury firm loved in the community.

29:56 – Learn how low cost NIL deals with college athletes, fun numbers, and local content turn attention into memorable law firm branding.

37:02 – See how Project Backpack and large scale dog adoption events create goodwill, reviews, and endless social content for the firm.

47:17 – Get a new lens on when referral fees still make sense and when you should invest instead in your own marketing and intake systems.

Resources Mentioned

Books

• Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable – Mike Morse and John Nachazel - https://a.co/d/gqKsIDE 
• Traction: Get a Grip on Your Business – Gino Wickman - https://a.co/d/iovEFWb 
• Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business – Gino Wickman and Mark C. Winters - https://a.co/d/4fXPpfd 
• Get a Grip: How to Get Everything You Want from Your Entrepreneurial Business – Gino Wickman and Mike Paton - https://a.co/d/0AzufJm 

Tech / Software

• Microsoft Power BI – business intelligence and reporting platform - https://powerbi.microsoft.com
• Ninety software for EOS Level 10 meetings and scorecards - https://www.ninety.io 
• EOS – Entrepreneurial Operating System - https://www.eosworldwide.com
• RingBoost – vanity and memorable phone numbers for law firms and other businesses - https://www.ringboost.com
• 
  

About our Guest:

Mike Morse is the Founder of Mike Morse Law Firm, Michigan’s largest and most recognized personal injury practice, where he has led a team of more than 250 legal professionals who have helped over 100,000 clients and recovered more than $2 billion in verdicts and settlements since opening the firm in 1995. A graduate of the University of Arizona and the University of Detroit Mercy School of Law, Mike has built his firm into a national model for operational excellence, combining modern technology, disciplined systems, and client-centered service. He is the co-author of the best-selling book Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable, and is widely regarded as an industry thought leader, speaking nationally on trial strategy, law firm growth, and leadership. Beyond the courtroom, he is committed to community impact through initiatives like Project Backpack and engages with thousands of listeners on his weekly Open Mike Podcast, where he breaks down legal topics and business insights. Known for his innovation, discipline, and dedication to justice, Mike Morse has built one of the most successful and respected personal injury law firms in the country.

https://www.855mikewins.com/ 

https://www.youtube.com/channel/UCkxEDwLdZ6mHsSTZvcm052A 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Success looks simple when all the right pieces finally lock into place. In this case study with Geoff McDonald of Geoff McDonald & Associates, we walk through how his firm built a system that now brings in more than 100 cases a month and even hit 200 in a single month. Listen as we break down the practical steps behind that growth, including how a website redesign boosted cases 44 percent and how tracking the right numbers created real momentum. Geoff shares how nearshore staffing lowered people costs, how AI tools turned hours of legal work into minutes, and how a strong culture and community presence kept trust at the center of everything. You’ll see how consistent execution, not just one flashy tactic,  transformed this firm into a powerhouse.

Key Topics

00:01:10 – Learn how aligning marketing, culture, tracking, and execution created consistent 100+ case months.

00:04:10 – See how falling off the “Google cliff” revealed major SEO and technical issues and what fixes restored rankings.

00:07:20 – Understand how OKRs helped guide decisions and doubled year-over-year growth.

00:09:20 – Learn which numbers matter most for running a scalable PI firm and how monthly KPIs drive growth.

00:13:34 – See how nearshore staffing reduced people costs from nearly 50% to 32% and expanded intake capacity.

00:16:38 – Understand how inflection points shape PI firms and why AI is the most important shift happening today.

00:20:10 – Learn how AI tools now draft demands, interrogatories, and mediation statements in minutes instead of hours.

00:23:20 – See why replacing homepage forms with phone-first CTAs increased calls 176% and cases 44%.

00:26:21 – Hear how core values and a clear core focus guide hiring, client service, and daily operations.

00:31:41 – Learn how deep community involvement and signature events build brand trust and visibility.

00:34:34 – Understand how Answer Engine Optimization and schema position firms inside Google’s AI results.

00:39:10 – See how Google Maps rankings are tied to SEO consistency and accurate business listings.

00:41:10 – Learn how TGR Boomerang recovers missed calls and boosts intake speed on PPC, LSA, and web leads.

00:44:25 – Understand how memorable TV creative increases branded search volume and conversion across all channels.

00:52:10 – Learn when to expand into a second market and how to use data, cost per case, and ceilings to time the move.

01:02:10 – See why adding multiple lead-gen vendors stabilizes total case flow and lowers average acquisition cost.

01:07:17 – Q&A where Jay and Geoff answer questions on SEO, metrics, AI, and firm growth strategy.

Resources Mentioned

Books

• Measure What Matters – John Doerr -  https://a.co/d/2fJns0P 
• Wooden on Leadership – John Wooden -  https://a.co/d/drjzKvB 

Tech

• CallRail -  https://www.callrail.com
• Lexis+ AI -  https://www.lexisnexis.com
• Microsoft Copilot -  https://www.microsoft.com/copilot 
• Crystal Knows (DISC personality insights) -  https://www.crystalknows.com

About our Guest:

Geoff McDonald is the CEO and President of Jeff McDonald & Associates, a leading personal-injury firm in Virginia. A former college football player at the University of Hawaii and the University of Virginia, he earned his J.D. from the University of Richmond. Over his career, Geoff has secured more than $400 million in settlements, argued over 200 written opinions, and helped shape Virginia case law in several key areas. He is active in the community through the Rotary Club of Richmond and Derby Camp Richmond, and he remains committed to protecting the rights of injury victims and their families.

https://www.mcdonaldinjurylaw.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

It’s surprising how fast your business can grow once you understand how real marketing works, and that’s exactly what I unpack in my interview on Hector Santiesteban’s How to Scale a Business podcast. I share the behind-the-scenes lessons from McDonald’s, Coca-Cola, Sprint, and my early days at eDiets—back when most people were just discovering Google.

I walk through the 10 Golden Rules and show how owners can make smarter decisions with data, build stronger subscriber bases, and use YouTube and AI to stand out. I also explain why lawyers and service firms still win with Google, how to create a UVP that converts, and what it really takes to scale with systems and leadership. If you want simple principles you can use today, this conversation lays them out clearly.

Key Topics

02:05 — Learn how Jay’s background with major brands shaped the data-driven marketing approach he now teaches business owners.

06:11 — Hear how real A/B testing works and why data—not assumptions—should guide every growth decision.

08:47 — See why subscriber lists remain one of the most valuable digital assets for long-term marketing success.

10:45 — Understand how YouTube builds trust at scale and why niche, question-based videos attract high-intent leads.

14:02 — Learn practical ways to apply the Four Ps to modern SEO, local search, and online visibility.

16:44 — Discover how Google’s AI Overviews reward question-driven content and why AEO is the next major ranking strategy.

19:14 — Hear how AI tools and structured prompts streamline writing, planning, and content creation for business owners.

21:41 — Learn how a strong UVP increases conversions by giving website visitors an immediate, compelling action.

24:36 — See how intake automation, fast callbacks, and lead-capture tech help service businesses close more opportunities.

28:18 — Understand why systems, SOPs, and EOS give companies the structure needed to scale without relying on the owner.

Resources Mentioned

Books:

• The 10 Golden Rules of Online Marketing – Jay Berkowitz - https://www.tengoldenrules.com/downloads/ 
• The AI-Driven Leader – Geoff Woods - https://a.co/d/5wLM5o2 
• The E-Myth Revisited – Michael E. Gerber - https://a.co/d/hu328oG

Tech

• ChatGPT -  https://chat.openai.com
• Google Gemini -  https://gemini.google.com
• Google Local Service Ads -  https://ads.google.com/local-services-ads 
• Google AI Overviews -  https://blog.google/products/search/generative-ai-search 

About our Guest Host:

Hector Santiesteban’s mission is to make podcasting simple, stress-free, and profitable. Since 2016, he has produced thousands of episodes across every format—from business and interview shows to fiction and true crime—generating millions of downloads and millions in revenue for his clients. With three podcasts of his own and years of hands-on experience, he knows exactly what it takes to build and sustain a successful show.

As the founder of Amplafy Media, Hector runs a full-service team that handles everything from strategy and setup to editing, publishing, and promotion. His “you record, we do the rest” model lets hosts stay focused on their message while the heavy lifting happens behind the scenes. Hector believes everyone has a story worth sharing, and he’s always open to conversations about improving workflows, elevating content, and turning a podcast into a real business asset. You can reach him at [email protected].

https://open.spotify.com/show/1nLbInDgoT0XLnHq4atmtf 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.