Ten Golden Rules Growth Strategies for Law Firms Podcast

Ai is rewriting the rules for how law firms get found online and most aren’t ready. 

In my conversation with Tim Sawyer on the Faster Outcomes Legal Keys Podcast, I break down what Google’s new Ai Overviews mean for your firm and how “Answer Engine Optimization” is replacing traditional SEO. You’ll hear how to position your firm to show up in Ai search results, why brand recognition now drives clicks, and the simple website changes that turn visitors into signed cases. I also share how we’re using Ai to coach intake teams, rank job candidates, and even script better client conversations—so your firm can attract, convert, and deliver five-star service from the first click to the final handshake.

Key Topics

03:28 – How Google’s AI Overviews now answer 30% of searches before users click

06:26 – Why website traffic drops when Google answers questions directly

07:49 – How to get your firm featured inside AI search results

09:03 – The video-to-blog strategy that feeds every platform and boosts authority

11:00 – Why brand recognition matters more than ever for getting clicks

11:41 – What Q&A schema is and why AI search engines love it

13:57 – How to structure blogs and FAQs for Answer Engine Optimization

15:13 – Smart questions to ask your marketing agency about AI readiness

17:46 – The “Morgan & Morgan trap” that costs smaller firms leads

19:58 – Why a visible phone number beats a giant contact form

21:44 – How AI-powered website chat captures leads forms and phones miss

23:02 – The rise of AI avatars for intake—and how close they are to replacing humans

25:49 – Using the CRIT method to build a custom AI intake coach

28:09 – How AI coaching improves empathy, scripts, and conversion rates for intake teams

30:05 – Turning the CRIT method into a hiring super-tool for leadership roles

32:24 – How DISC profiles and AI playbooks predict candidate fit

33:43 – The three-part growth model: Attract, Convert, Five-Star Operations

34:55 – How “TGR Boomerang” rescues missed calls and web leads

35:50 – Why delivering a Ritz-Carlton-level client experience drives reviews and referrals

36:26 – How to connect with me and join us at TGR Live in March

Resources Mentioned

Books

• Traction, Gino Wickman – https://a.co/d/aEqzVAY 
• The Ai Driven Leader, Geoff Woods – https://a.co/d/2PPqXzR

Technology/Software

• Fathom Ai – https://fathom.video
• Predictive Index – https://www.predictiveindex.com
• Crystal Knows – https://www.crystalknows.com
• Intaker Chat – https://intaker.com
• TGR Boomerang – https://tengoldenrules.com 

About Our Guest Host:

Tim Sawyer is a veteran entrepreneur, sales strategist, and educator with over 25 years of experience leading high-growth companies to success, including two INC 500 startups with a combined $90 million in exits. He has trained more than 10,000 professionals across industries in leadership, marketing, and sales, using a simple yet powerful framework: Find, Serve, and Keep clients profitably.

Now at Faster Outcomes, Tim helps law firms harness AI and technology to revolutionize client acquisition and retention. With a deep passion for teaching and practical impact, he continues to empower organizations with the strategy, systems, and leadership tools needed to perform at their highest level.

https://fasteroutcomes.com/

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

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Most law firms lose clients before they’ve even signed them simply because intake isn’t done right. Brooke Birkey from Level Up Law Firm Business Coaching joins me to break down the 10 Golden Rules of Intake that turn more leads into signed cases. From giving prospects multiple ways to connect, to delivering five-star service on every call, we share our proven systems to boost conversion, protect revenue, and build a reputation that keeps clients coming back. If you want your team to master intake from the first ring to the final signature, you’ll find the exact steps here.

Key Topics

00:56 – Why Brooke returned for a second episode and her background in emotional intelligence-based intake training

04:53 – Rule #1: Give the User What They Want—four contact options every site must have

06:20 – Why chat captures cases calls and forms miss

07:30 – Using text as a high-conversion intake channel

08:05 – The role of overflow and backup systems like Smith.ai

09:00 – Rule #2: Be Available 24/7/365 or risk losing Google visibility

10:09 – How Google tracks response times and rewards quick answers

11:30 – Coaching teams to answer with empathy and urgency

13:06 – Rule #3: Pick Up that Dang Phone within 3 rings and avoid phone trees

14:33 – Why no answering machines on LSA calls

15:58 – Rule #4: The 3x3x3 Follow-up for competitive markets

18:21 – Using CRM remarketing campaigns to re-engage leads

19:37 – How TGR Boomerang rescues missed calls and stale form leads

21:17 – Rule #5: Deliver Five-star Concierge Service from the first contact

22:50 – Training teams to anticipate needs like Ritz-Carlton staff

24:38 – How service quality drives five-star Google reviews

25:24 – Scripting and reinforcing “hospitality tonality”

26:53 – Managing calls with empathy, control, and value propositions

27:27 – Rule #6: Conversation, Not Interrogation—build rapport before qualifying

29:08 – The five essential intake questions for PI cases

30:40 – Rule #7: Measure What Matters—track leads, conversions, and cost per case

33:35 – Why “we close 97% of cases we want” is misleading

35:02 – Rule #8: The Value Sandwich—what they gain, the contract, and what they lose if they don’t sign

36:32 – Rule #9: Explain It To Your Grandmother

37:59 – Avoid legal jargon and break agreements into four clear chunks

39:32 – Rule #10: Don’t Let the Fish Off The Line—close before they hang up

40:52 – How AI call review spots missed closing opportunities

42:00 – Brooke’s book and podcast recommendations

Resources Mentioned

Books

• The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph Michelli, - https://a.co/d/4Jp1kqP 
• Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara - https://a.co/d/4xwqFFa 

Technology/Software

• Smith.ai – https://smith.ai 
• CallRail – https://www.callrail.com 
• TGR Boomerang – https://tengoldenrules.com 

Podcasts

• Law Firm Blueprint – https://podcasts.apple.com/us/podcast/the-law-firm-blueprint/id1604509420 
• They Don’t Teach This in Law School – https://podcasts.apple.com/us/podcast/curating-a-personal-brand-that-sells-with-jay-berkowitz/id1640557971?i=1000714329383 

About our Guest:

Brooke Birkey is a dynamic coach specializing in emotional intelligence (EI) training for law firms. With a deep understanding of the unique challenges facing legal professionals, she helps law firm owners, intake teams, and legal staff build stronger emotional intelligence skills that lead to better client relationships, enhanced team performance, and greater revenue generation.

Brooke focuses on helping intake teams optimize their processes to increase revenue and supporting legal teams in reducing opportunity costs through effective communication and decision-making. Her coaching helps teams break through barriers, streamline workflows, and increase productivity by tapping into the power of emotional intelligence to improve both individual performance and collective outcomes.

Outside of her work in law firm coaching, Brooke enjoys reading, Latin dancing, and finds joy in anything involving the outdoors.

https://leveluplawfirmcoaching.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

When it comes to creating impactful videos, it’s not about scripts or perfection—it’s about storytelling that builds trust. In this episode, I sit down with Pat Taggart, founder of Sky Blue Creative, who shares his expertise on how law firms can use video to connect with clients and stand out in a crowded market. From practical advice on lighting and sound to unlocking the magic of spontaneous conversation, Pat dives deep into what makes video content resonate. Whether you're a solo lawyer recording on your phone or a firm investing in professional production, this episode will change how you think about video marketing.

Key Topics

02:25 - Pat shares his journey from wedding videos to corporate storytelling.

03:50 - Why scripted videos often fail and the power of being conversational.

06:09 - The importance of making a great first impression through video.

07:01 - Top tips for attorneys preparing for a video shoot.

08:30 - Why sound quality matters more than video quality.

09:06 - Dressing appropriately for your on-camera persona.

10:32 - The mindset shift: Why you should feel less nervous on camera.

11:47 - Overcoming the ‘nervous commercial guy’ and the ‘overhyped sales guy.’

14:14 - Why every law firm needs a video on their homepage.

16:39 - The power of storytelling: Making your content memorable.

18:31 - Using FAQ videos to save time and improve client engagement.

19:48 - Leveraging video across multiple platforms (website, social media, landing pages).

20:10 - Budget-friendly equipment essentials for DIY videos.

22:03 - The importance of room acoustics and eliminating distractions.

23:09 - Maximizing ROI with a content day strategy.

25:20 - The potential of spontaneous video storytelling while commuting.

27:17 - How remarkable stories can make your video go viral.

28:50 - Pat’s favorite productivity tool: the Notes app.

30:02 - Pat’s top book recommendations for business growth.

32:51 - Where to find Pat and Sky Blue Creative online.

Resources Mentioned

Apps

• Notebook for Apple Users
• OneNote for Microsoft Users
• Evernote - https://evernote.com/ 

Books

• The E-Myth Revisited by Michael Gerber - https://a.co/d/4IaHFnd 
• The Surrender Experiment by Michael A. Singer  - https://a.co/d/9HEqGEy 
• Unreasonable Hospitality by Will Guidara - https://a.co/d/1pxScCG 

About Guest:

Pat Taggart is a documentary filmmaker and communication strategist passionate about helping companies and individuals connect with audiences through authentic storytelling. Beginning his career in Philadelphia creating corporate videos, Pat quickly realized that traditional approaches—rigid scripts and on-camera nerves—didn’t capture the heart of a story. He pioneered a conversational, documentary-style method that brings out the genuine voices of teams and transforms brand narratives. As the founder of SkyBlue Creative, Pat helps clients navigate the ever-growing demand for video by serving as a strategist before the cameras roll. Beyond corporate work, he has directed acclaimed documentaries like Billboard Boys, Nick Lightning, and an in-production film about Philadelphia’s legendary Wing Bowl.

https://www.skybluecreative.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Most law firm owners think they need to handle everything themselves to grow. Hiring a fractional Chief Marketing Officer can help you scale faster and smarter without the cost of a full-time executive. In this conversation with Carl Downey of Complete Law Marketing, I reveal how law firms can use fearless marketing strategies to attract better cases and build stronger operations. We discuss how AI is changing Google search, why YouTube is becoming more important for visibility, and how knowing your numbers leads to confident decisions. Carl also explains how firms are using referrals and in-house content to grow consistently while staying focused on clients.

Key Topics

01:32 – Carl’s journey from direct mail to founding Complete Law Marketing and becoming a fractional CMO

05:28 – Why law firms should consider fractional leadership roles to scale efficiently

07:37 – The importance of stepping out of multiple roles and creating a true accountability chart

09:30 – How EOS and books like Get a Grip and Fireproof help firms run better

11:34 – Biggest trends in law firm marketing today: AI search results and zero-click answers

13:00 – Why YouTube is gaining dominance and what it means for law firms

14:04 – How Google is defending its search dominance with AI overviews

16:06 – The shift toward zero-click marketing and how it affects law firm visibility

17:43 – Why impressions and queries matter more than clicks now

19:28 – The traits of high-performing law firms: knowing your numbers and fearless marketing decisions

21:06 – Case study: two attorneys launching an estate planning firm with bold marketing moves

22:53 – Why early adoption of new ad formats leads to better case acquisition

24:03 – Building strong referral networks with local businesses and professionals

26:15 – The power of having a dedicated marketing coordinator to drive local referrals

27:15 – One step every law firm should take now: creating authentic, in-house content

27:59 – Turning blogs into videos that answer client questions and boost visibility

29:08 – How answering real client questions builds trust and attracts cases

30:18 – Carl’s daily productivity routine based on The Miracle Morning

31:35 – Recommended business book: The 12 Week Year for driving quarterly performance

32:37 – Go-to daily newsletter for staying on top of business trends (The Hustle)

34:09 – Carl’s ideal clients: fearless law firms ready to invest in marketing growth

34:53 – How to connect with Carl via completelawmarketing.com

Resources Mentioned

Books

• E-Myth by Michael E. Gerber - https://a.co/d/9KJRPU3 
• Traction by Gino Wickman - https://a.co/d/3tXLLB4 
• Fireproof by Mike Morse and John Nachazel - https://a.co/d/i6H4EhB 
• The Miracle Morning by Hal Elrod - https://a.co/d/3iwKq0x 
• The 12 Week Year by Brian P. Moran and Michael Lennington - https://a.co/d/bEgMT2E 
• Meditations by Marcus Aurelius - ​​https://a.co/d/6v6EMz0

Technology / Platforms

• YouTube - https://www.youtube.com/ 
• HubSpot – The Hustle Newsletter - https://thehustle.co/ 

About our Guest:

Carl Downey is the President of Complete Law Marketing (CLM), a full-service outsourced marketing partner dedicated to helping small and mid-sized law firms grow without the overwhelm of managing it all in-house. With a background in strategic marketing and a deep understanding of the legal industry, Carl leads CLM in delivering tailored solutions that simplify the marketing process for attorneys. Under his leadership, CLM acts as a Fractional CMO for law firms, providing expert strategy and execution across key areas including marketing operations and vendor management, website development and SEO, PPC and local advertising (TV, radio, outdoor), social media and blogging, online reputation management, and brand identity, awards, and PR.

Carl’s mission is simple: to help law firms implement the right strategies, manage the right tools, and generate the right kind of signed cases. Whether a firm is just getting started or ready to scale, Carl and his team make marketing feel effortless so attorneys can stay focused on practicing law.

https://completelawmarketing.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Most law firms miss the real opportunity hiding in plain sight. It's a proven framework that can take you from 1 to 10x.

Tim Sawyer from FasterOutcomes returns to the show and together we share a fantastic framework for the three parts every law firm must get right. 1.  Attract better clients. 2. Close more cases. 3. Deliver five-star operations. These shifts come from real-world results. We walk through exactly how to show up in Google’s AI Overviews search results, how to train intake teams that actually close, and how to deliver client service that drives 5-Star Google Reviews and nonstop referrals. This is the blueprint for firms that want to grow fast and run like pros.

Key Topics

02:34 – Learn the 3 shifts that will grow your law firm—attract better clients, close more cases, and build 5-star systems

08:06 –  Shift #1: Attract Better Clients

Discover how Google’s AI now answers 30% of all searches, how “Answer Questions Optimization” is changing SEO, and how to get your firm featured in AI results by using YouTube, blogs, and Google Maps in sync

16:10 – Why acting like a CEO (not just a legal operator) is the difference between flat growth and consistent wins

18:15 – Learn how AI can help you aggregate, analyze, and act—plus how free tools like NotebookLM reveal your best-performing content

21:33 – Fix your Google Screen performance: reduce missed calls, improve reviews, and build a consistent brand clients trust

32:28 – Define your brand using 3 simple questions and align your messaging across every platform

34:50 – Shift #2: Close More Cases

Double your intake conversion without more leads using chatbots, AI-powered coaching, and better scripts. Understand how top firms are using AI to coach their team, recover lost leads fast, and convert calls, chats, and forms in real time

44:25 – Hear how these tactics helped real firms jump from 11 to 25 cases a month—without increasing their ad budget

48:47 – Shift #3: Build Five-Star Operations

Use apps and automations to deliver constant case updates, reduce client stress, and eliminate the #1 bar complaint—"I don’t know what’s going on with my case"

53:12 – Discover how AI identifies what leads to bad reviews—and how to systematize five-star service

58:20 – See how Faster Outcomes turns any lawyer into your best lawyer with smart prompts and decision trees

59:29 – Create a living knowledge base from retiring attorneys so their experience trains your next generation

1:05:37 – Build a review system that gets you weekly 5-star Google ratings using physical boxes and staff incentives

1:08:24 – Learn why most firms don’t fail from lack of info—but from lack of execution

1:10:07 – Recap all 3 shifts and walk away ready to lead your law firm like a five-star CEO

Resources Mentioned

Download Your Copy of the Ten Golden Rules: The Ten Hottest Trends for Law Firms Handbook at https://www.tengoldenrules.com/hottrends/

Book your Free AI Benefit Analysis with Faster Outcomes at https://fasteroutcomes.com/free-benefit-analysis/ 

Books

• Traction by Gino Wickman (EOS System) – https://a.co/d/f0qEEsy

Technology / Software / Apps:

• NotebookLM (Google AI Notebook) – https://notebooklm.google
• Faster Outcomes AI Platform – https://fasteroutcomes.com
• Intaker (AI Chat for Law Firms) – https://www.intaker.com
• CallRail (Call tracking software) – https://www.callrail.com
• Fathom AI (Call/Meeting transcriptions) – https://fathom.video
• Google Business Profile – https://www.google.com/business/
• Google Screen / Local Services Ads – https://ads.google.com/local-services-ads/

Podcasts:

• Legal Keys with Tim Sawyer – https://podcasts.apple.com/ca/podcast/legal-keys-unlocking-time-revenue-and-results/id1791766239
• The Lawyerist Podcast - https://podcasts.apple.com/ca/podcast/lawyerist-podcast/id951946132
• What They Don’t Teach You in Law School with Charley Mann – https://podcasts.apple.com/ca/podcast/they-dont-teach-this-in-law-school/id1640557971 

About our Guest:

Tim Sawyer is a veteran entrepreneur, sales strategist, and educator with over 25 years of experience leading high-growth companies to success, including two INC 500 startups with a combined $90 million in exits. He has trained more than 10,000 professionals across industries in leadership, marketing, and sales, using a simple yet powerful framework: Find, Serve, and Keep clients profitably.

Now at Faster Outcomes, Tim helps law firms harness AI and technology to revolutionize client acquisition and retention. With a deep passion for teaching and practical impact, he continues to empower organizations with the strategy, systems, and leadership tools needed to perform at their highest level.

https://fasteroutcomes.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

This week I had the opportunity to sit down with Chris Keller of Keller Swan Injury Attorneys to unpack 10 Golden Rules to Rise and Transform Your Life and Your Practice. Chris opened up about how he scaled Keller Swan from a two-man shop to an 80-person, multi-state law firm and we realized the lessons weren’t just about business, but about life. We dug into everything from mastering mindset and health, to building emotional and spiritual resilience, to running a firm with EOS, AI, and a CEO mindset. We talked about the messy parts too: the burnout, the bottlenecks, and the hard shift from “I can do it all” to “I need help.” This episode is part roadmap, part honest reflection—and a reminder that real transformation takes both strategy and heart.

Key Topics

01:35 – Chris shares his unexpected journey from prosecutor to entrepreneur and his breakthrough moment of realizing the money was up but health and family were down.

09:41 – Rule 1: Master the Mental — Chaos ruled until Chris faced the truth: he was the bottleneck.

13:27 – Rule 2: Master the Physical — Morning runs turned into marathons, rebuilding discipline and self-belief.

17:40 – Rule 3: Master the Emotional — Focus shifted to what’s controllable, leveling out the emotional rollercoaster.

21:45 – Rule 4: Master the Spiritual — Reconnected with faith, joined a men’s group, and found strength through service.

25:08 – Rule 5: Master the Financial — Adopted Profit First and hired a finance lead, ending the cashflow stress.

29:34 – Rule 6: Embrace AI for PI — Brought in AI tools, including “Grace,” their voice assistant, to streamline intake and follow-ups.

34:51 – Rule 7: Build Marketing Through Community — Focused on giving back with authentic projects like Project Backpack.

36:38 – Rule 8: Run It Like a CEO — Stepped out of the weeds using the Buy Back Your Time model.

38:18 – Rule 9: Implement an Operating System — Rolled out EOS for team accountability, clear goals, and leadership growth.

40:02 – Rule 10: Join Masterminds and Coaching — Found game-changing support, ideas, and accountability through peer groups.

42:34 – We reflect on how success leaves clues — and why learning from others accelerates the journey.

44:04 – Chris shares where to find him, his law firm, and news about his upcoming book Rise and Transform.

Resources Mentioned

Books

• E-Myth by Michael E. Gerber- https://a.co/d/9BhCEc0 
• Same As Ever by Morgan Housel - https://a.co/d/9rc48Qy 
• Profit First by Mike Michalowicz - https://a.co/d/4D3LA60 
• Traction: Get a Grip on Your Business by Gino Wickman - https://a.co/d/6Hpl8EY 
• Buy Back Your Time by Dan Martell - https://a.co/d/cqR7T3f 
• Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse and John Nachazel - https://a.co/d/bM4unJo 

Technology/Software

• ChatGPT -  https://openai.com/chatgpt 
• My90 (EOS) -  https://www.ninety.io 
• Simple Numbers → https://simplenumbers.me 
• Case Status - https://www.casestatus.com 
• Hona - https://www.hona.com 

About our Guest:

Christopher J. Keller is the CEO and co-founder of Keller Swan Injury Attorneys, a growing multi-office law firm known for its client-first approach and results-driven advocacy. With a strong foundation in personal injury law and a deep commitment to service, Christopher has guided the firm from humble beginnings to a respected name in legal circles.

In addition to leading the firm, Christopher is the host of the First Light podcast, where he interviews top entrepreneurs, legal leaders, and high performers to uncover how early morning routines drive personal and professional success. His passion for leadership, discipline, and purpose fuels both his legal work and his mission to inspire others through intentional living.

Christopher’s unique blend of legal expertise and entrepreneurial insight makes him a trusted voice in both the courtroom and the business community. Whether advocating for clients or sharing strategies for success, he is dedicated to helping others rise—one morning at a time.

https://kellerswan.com/ 

https://callchriskeller.com 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

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Most people think building a personal brand is about being everywhere—but the real power comes from being consistent in one place.

I had the chance to be interviewed by Charley Mann on his podcast They Don’t Teach This in Law School, and we went deep into building a personal brand that drives real business. We talked about my story and how I went from working in top marketing roles at Coca-Cola, McDonald’s Restaurants and Sprint to launching Ten Golden Rules, and why niching down into law firm marketing helped us triple our revenue. I shared simple ways attorneys can build visibility by just answering one question a week—and how to turn that into blogs, video, SEO, and social media without burning out. If you're trying to stand out as a lawyer or grow your firm, this one is packed with practical strategies you can use today.

Key Topics

03:52 – The one thing they don’t teach in law school: how to build a personal brand.

04:28 – My journey from Coca-Cola to launching Ten Golden Rules.

05:42 – Why niching down into law firm marketing tripled my business.

06:38 – How I balance my personal brand with my company brand.

08:45 – The easiest way lawyers can start building a brand: answer common client questions.

09:48 – The exact content strategy I use for law firms (video > YouTube > blog > social).

10:43 – Why sharing the spotlight with others helps build your brand faster.

11:56 – How consistent content made me visible across the legal industry.

13:16 – My 5-year overnight success strategy—webinar every month, podcast every week.

15:07 – How to turn a client email into content for every platform.

15:53 – My “easy button” content system: one video a week, then delegate.

17:52 – What I learned about branding from Coca-Cola.

19:23 – How John Morgan’s national brand proves recognition drives results.

20:07 – Four key elements I focus on for consistent branding.

21:48 – Why done is better than perfect when it comes to brand messaging.

22:53 – The 80/20 rule that helped me choose my niche and scale faster.

24:05 – How picking a niche made things easier for me and my team.

25:46 – Why Google now rewards hyper-focused websites—and what I did to adapt.

28:15 – The three signs (I call them "God winks") that told me to niche down.

Resources Mentioned

Books:

• Outlive by Peter Attia – https://a.co/d/0a3r544
• The Nvidia Way: Jensen Huang and the Making of a Tech Giant  – https://a.co/d/gW3709w 
• They Don’t Teach This In Law School by Charley Mann - https://a.co/d/4QMGrJO
• 
  

Technology/Software:

• YouTube (for SEO and video marketing) – https://youtube.com
• ChatGPT (for repurposing content) – https://openai.com/chatgpt
• Upwork – https://www.upwork.com
• Fiverr – https://www.fiverr.com
• 
  

Podcasts:

• All-In Podcast – https://podcasts.apple.com/us/podcast/all-in-with-chamath-jason-sacks-friedberg/id1502871393 
• They Don’t Teach This in Law School - https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971 

About our Guest Host:

Charley Mann has worked with law firm owners to grow their lives and practices for 15+ years. He has spoken and appeared on numerous stages and shows run by organizations including Profit With Law, Ten Golden Rules, The Law Firm Blueprint, Great Legal Marketing, Foster Consulting, 7-Figure Attorney Summit, Influential Entrepreneurs, and dozens more.

Today, he is the founder of Law Firm Alchemy, a coaching organization for law firm owners and co-founder of Red Kraken Creative, an email newsletter agency for law firms.

https://www.lawfirmalchemy.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

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Do you have some feedback or questions about this episode? Leave a comment in the section below!

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You might think a good reputation speaks for itself until one bad news headline or “X” tweet takes over the first page of Google for your name.

I sat down with Evan Nierman, founder of Red Banyan and a true crisis whisperer, and together we developed the 10 Golden Rules of Reputation Management and Crisis Communications. You’ll learn exactly what to do before, during, and after a reputation crisis—from owning your name online to using advanced tactics like Google suggest and Everipedia. Evan and I dropped some real gems, and behind-the-scenes examples to help you manage your reputation proactively.

Key Topics

02:20 — Evan Nierman is introduced as the "crisis whisperer" who shows up when reputations are on fire

03:19 — Evan explains how he founded Red Banyan after years in high-stakes Washington, DC communications

06:15 — Touring Europe with MC Hammer and what he ordered instead of beer

07:42 — Golden Rule 1: Protect Yourself in Advance

09:11 — The 2 simple filters: Share with care, post with purpose

10:15 — Why every company needs a content strategy—even oil and gas firms

11:19 — Golden Rule 2: Take Action When the SH*T Hits the Fan

12:37 — "No comment" is a comment—and it's often worse than saying something

13:51 — Lawyers must consider both court and public opinion

14:55 — Golden Rule 3: Press the Truth—telling the truth isn’t enough, you need to fight for it

16:38 — Golden Rule 4: Start with Low-hanging Fruit

17:15 — Case study: How a CEO’s reputation was saved from a Girls Gone Wild controversy

18:21 — Techniques: Buying domains, creating websites, and naming photos for SEO

20:15 — Why staying invisible online actually leaves you more vulnerable

21:15 — Golden Rule 5: Own the Important Real Estate—lock down all versions of your name and brand

23:15 — How often should you redesign your website?

23:56 — Golden Rule 6: Monitor and Measure—set up Google Alerts and sentiment tools

25:13 — Why data matters in reputation strategy

27:10 — Golden Rule 7: Manage Google and Social Media Reviews—don’t fear the bar, respond with class

28:50 — How to reply to bad reviews without breaking confidentiality

30:55 — Golden Rule 8: Advanced Strategies

33:05 — Watch out for mugshot extortion sites

35:15 — Yes, you can manipulate Google Search Suggest

36:15 — Don’t qualify for Wikipedia? Use Everipedia to get visibility

37:15 — Golden Rule 9: Proactive Strategies—stay ahead with consistent media and content

38:30 — The benefits of podcasting for SEO and reputation

40:00 — Use S.O.S. by Peter Shankman to get quoted in media

41:00 — Golden Rule 10: Get Back to Brand Building—launch something new or support your community

42:45 — Awards help Google (and clients) trust you more—just apply

44:05 — Recap of all 10 Golden Rules

46:56 — Evan’s recommended tech, books and how to reach him.

Resources Mentioned

Books

• Crisis Averted by Evan Nierman - https://a.co/d/eVZbHom 
• The Cancel Culture Curse by Evan Nierman - https://a.co/d/7gwDb0a 
• The Big Leap by Gay Hendricks -https://a.co/d/7gwDb0a 
• Any books by Jim Collins 

Apps & Tools

• Oak Journal: https://oakjournal.com/ 
• Google Alerts - https://www.google.com/alerts 
• Everipedia - https://everipedia.org
• BirdEye for review management - https://birdeye.com/ 
• Sources of Sources by Peter Shankman - https://sourceofsources.com/ 

About our Guest:

Evan Nierman is the Founder and CEO of Red Banyan, a global public relations and crisis management firm specializing in high-stakes PR, cancel culture response, litigation communications, and complex reputation challenges. With over 20 years of experience, he advises CEOs, public figures, law firms, and global brands through their most critical moments.

He is the author of The Cancel Culture Curse and Crisis Averted, and a frequent media commentator featured on Fox News, CNN, BBC, and in outlets like Forbes and The Washington Post. Evan’s mission: help clients communicate truthfully and strategically—especially when the pressure is on.

Learn more at www.redbanyan.com 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

It’s amazing what can happen when one good conversation sparks a flood of opportunity.

I sat down with Ivy Slater on her Her Success Story podcast to talk shop—from how I broke into marketing with brands like McDonald's and Coca-Cola to building Ten Golden Rules into a top digital marketing agency for lawyers. We covered how AI is rewriting the rules of digital marketing, the smartest way to niche down, and why answering client questions is the most underrated SEO strategy out there. I also walk through my favorite ChatGPT prompt formula and how it helped me hire my new EOS Integrator (COO). This episode was too packed with strategy to keep to just one audience—so I'm sharing it here with you.

Key Topics

04:04 – How Jay’s unexpected start in advertising led to big-name roles at McDonald’s and Coca-Cola

06:45 – What early internet marketing looked like—and how Jay helped pioneer it with $40M in ad spend

08:23 – How a top 10 list turned into a personal brand and eventually launched Ten Golden Rules

10:38 – Why narrowing focus to law firms helped Jay’s agency triple in size

13:47 – How Google’s new AI search changes affect visibility for law firms and content creators

15:50 – What it takes to appear in AI Overviews (and why blog posts and videos still matter)

18:23 – The easiest way lawyers (or any pro) can turn client questions into powerful marketing

20:10 – Jay’s CRIT formula for getting smarter, more strategic output from ChatGPT

23:38 – How he used AI tools to evaluate candidates and confidently hire a new integrator

Resources Mentioned

Books

• Traction by Gino Wickman - https://a.co/d/1igrpma 
• The E-Myth Revisited by Michael E. Gerber - https://a.co/d/24vGLrs 

Technology / Software

• Fathom AI - AI meeting assistant that records, transcribes, and summarizes Zoom calls -  https://fathom.video 
• Predictive Index (PI) - Behavioral assessment used for hiring and team alignment -  https://www.predictiveindex.com 
• Crystal Knows - DISC-based personality insights using online profiles like LinkedIn -  https://www.crystalknows.com 
• ChatGPT (GPT-4, Paid Version)- Advanced AI used for hiring analysis and content generation -  https://chat.openai.com 

About our Guest:

Ivy Slater is the CEO of Slater Success, where she advises C-suite executives and senior managers on strategic sales growth and team performance. With over 25 years of experience, Ivy helps B2B and high-end B2C organizations improve relationship-driven sales, often boosting results by up to 40% in six months or less.

A former owner of a seven-figure printing company in NYC, Ivy now works with leaders to revitalize sales strategies, build team synergy, and exceed revenue goals. She’s a sought-after speaker, host of the Her Success Story podcast, and bestselling author of Conquering Your Fear of Money and From the Barre to the Boardroom.

Her relationship-first approach empowers organizations to align teams, clarify objectives, and drive sustainable success.

https://slatersuccess.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Ten Golden Rules just didn’t help Kendelle Pollitt grow her law firm but we watched her become a local powerhouse in the process. In this case study, I walk you through the exact strategies we used to help Pier Law and Mediation grow 477% in just three years. From showing up in Google’s AI search to converting higher-value clients with better intake systems, we discuss what it really takes to scale with intention. We talk about what worked, what didn’t, and how focusing on the right clients, the right content, and the right systems led to exponential results. If you’re trying to grow your practice without burning out, Kendelle’s story will show you what’s possible.

Key Topics

01:29 – How Pier Law achieved 477% SEO growth and 350%+ lead increase

04:54 – Why opening in underserved communities helps growth and visibility

06:56 – Managing cross-border legal cases with US partners effectively

10:36 – Using conflict resolution training to de-escalate early in family law

13:03 – What a national award meant—and how they leveraged it for more leads

14:57 – The mindset shift from lawyer to business owner

17:22 – How niching down built consistency across locations and teams

19:43 – Why serving high-net-worth, cross-border clients works for them

20:56 – Niching helped them grow faster and made onboarding new team members easier

22:43 – SEMrush data shows 497 ranking keywords after deep SEO strategy

24:56 – How they eliminated bad leads by tightening the intake process

27:06 – Intake tips: empathetic language, follow-ups, and consistency

29:01 – Monthly performance meetings keep the team aligned and accountable

30:26 – How they landed top spots in Google’s new AI Overviews

31:46 – The secret: create Q&A videos based on common legal searches

36:18 – How those videos now bring in thousands of views and direct client leads

38:16 – Using cascading content to repurpose videos across platforms

39:28 – Local networking and giving back helped drive referrals and trust

41:13 – How to find and build COI (Centers of Influence) relationships

42:50 – Why women-led business groups like Soroptimist created deeper community roots

44:08 – Practical advice for starting out: pick one personal and one professional group

46:22 – Why board involvement leads to faster growth and better connections

48:44 – How masterminds and legal peer groups help scale smarter, not harder

52:19 – She now travels quarterly to meet her mastermind group for strategy and support

55:25 – What she looked for in choosing a good agency—and what actually mattered

58:13 – From the agency’s view: why great clients get great results

1:03:58 – The biggest growth mindset shift: "who, not how"

1:08:54 – Early steps: referral letters, community calls, and a strong website

1:13:22 – No magic bullet, but hiring the right partners made all the difference

Resources Mentioned

Books

• Who Not How by Dan Sullivan - https://a.co/d/jgM1cEZ 
• Buy Back Your Time by Dan Martell - https://a.co/d/eHOZHWn 

Software/Tools

• SEMrush - SEO tracking tool used to measure keyword growth and Google rankings - https://www.semrush.com 
• Google Search Console - Used for in-depth SEO diagnostics and performance tracking. - https://search.google.com/search-console 
• Google Ads (Pay-Per-Click) - Paid advertising platform used to target specific legal keywords and leads. - https://ads.google.com 

Mastermind Communities

• Great Legal Marketing - A community for law firm owners focused on marketing, growth, and practice development. Regular mastermind events and an annual conference.  - https://www.greatlegalmarketing.com/ 

About our Guest:

Kendelle Pollitt, LLB, Q.Med. is the founder and principal of Pier Law & Mediation, based in Surrey and White Rock. A seasoned family lawyer and certified mediator, Kendelle has over 15 years of experience guiding clients through divorce, adoption, child and spousal support, custody, and complex property division, including matters involving high net worth individuals and business owners.

Her practice emphasizes personalized, strategic solutions through litigation, negotiation, and mediation. Kendelle holds a Certificate in Negotiation from Osgoode Hall Law School and has completed over 200 hours of advanced mediation training. Whether acting as an advocate or neutral mediator, she is known for her compassionate approach, deep listening, and commitment to achieving efficient, cost-effective outcomes.

https://pierfamilylawyers.com 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.