Ten Golden Rules Growth Strategies for Law Firms Podcast

I’ve seen too many law firms miss the mark with content that sounds smart—but doesn’t connect or convert or trigger free SEO traffic. That’s why David Arato and I teamed up to outline the 10 Golden Rules of Content Creation for Law Firms. Drawing from both of our backgrounds in law (David was the attorney) and digital marketing, we created a framework that helps firms write in a way that Google understands, clients relate to, and fellow attorneys respect. We covered everything from avoiding legal jargon to using AI-friendly formats, all with a focus on practical strategies that actually work. Whether you’re writing content yourself or reviewing what your agency delivers, these rules will help you create with more clarity, more purpose, and better results.

Key Topics

04:41 – Golden Rule #1 - Avoid Legal Jargon - The importance of writing for your client and matching how people actually search.

08:07 – Golden Rule #2 - Answer Questions - How answering client FAQs is now the most valuable SEO tactic and how Google’s AI Overviews and PAA (People Also Ask) results reward this strategy.

15:37 – Golden Rule #3 - Leverage Multiple Content Formats – How to cascade one video into blogs, social posts, and Google Business Profile in order to boost reach and ranking.

17:52 – Golden Rule #4 - Create Educational Resources - Why top-of-funnel content earns trust before clients are ready to hire and how education content builds long-term value.

19:39 – Golden Rule #5 - Use Advanced SEO Strategies - Learn how to use long-tail keywords for better ranking and lead quality, pruning underperforming webpages and balancing content for three target audiences.

27:09 – Golden Rule #6 - Humanize Your Firm - Using personal stories, community involvement, and first-person language.

28:24 – Golden Rule #7 - Address Timely Legal Issues - The importance of sharing your take on timely issues to show expertise.

29:50 – Golden Rule #8 - Include Calls to Action in Every Piece of Content - Placing CTAs to capture leads without being pushy and avoid losing leads in the moment.

31:24 – Golden Rule #9 - Develop Consistent Brand Message and Voices Across all Content - How brand consistency across your site and social media increases trust and recognition.

34:16 – Golden Rule #10 - Implement the Easy Book Strategy - Turning your blog content into a professional ebook that builds authority and grows your list.

38:14 – Jay’s rapid fire questions for David re: technology, apps, books and sports.

Resources Mentioned

Books:

• The 7 Habits of Highly Effective People by Stephen R. Covey – https://a.co/d/4eSjoaU
• How to Win Friends and Influence People by Dale Carnegie - https://a.co/d/4eSjoaU

Podcasts:

• The Daily Stoic – https://podcasts.apple.com/us/podcast/the-daily-stoic/id1430315931
• The Daily (New York Times) – https://podcasts.apple.com/us/podcast/the-daily/id1200361736

Apps/Tools:

• Google Tasks
• Fiverr (for ebook formatting/design) – https://www.fiverr.com/

About our Guest:

David Arato, JD is the founder of Lexicon Legal Content, a content marketing agency specializing in high-quality, SEO-driven legal content for law firms across the U.S. and Canada. With a background in law and over a decade of experience in legal writing and digital marketing, David helps firms craft content that ranks, builds authority, and drives results. He holds a J.D. from Saint Louis University School of Law and a B.A. in Political Science from the University of Missouri–St. Louis. Based in Breckenridge, Colorado, David is known for blending legal expertise with strategic content insight.

https://www.linkedin.com/in/davidarato/

https://www.lexiconlegalcontent.com 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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In this episode Jay shares the updates to his game changing "10 Golden Rules of Online Marketing," offering new and improved insights tailored for law firms navigating the digital landscape. He share rules like “There are no rules”, The Best Never Rest” and “Lead the Trends”. Berkowitz underscores the method to target projects for innovation, the power of subscription models, and the necessity of adapting to emerging trends to ensure sustained success in online marketing.

Key Topics

01:32 – Introduction of the legal edition of the Ten Golden Rules with case studies and top-performing trends for law firms

03:39 – Jay shares his origin story, including early marketing work with the Winnipeg Jets and McDonald’s

06:04 – His eDiets experience with $40M in ad spend and the power of A/B testing

09:12 – How the first 10 Golden Rules talk launched the agency and led to a law firm focus

11:15 – Golden Rule #1: There Are No ‘Rules’

13:23 – Learn how to stop guessing what works and start using simple tests to uncover what actually gets more clients to take action.

17:47 – Discover how to turn more leads into signed cases by understanding what people respond to and making small shifts that boost trust and follow-up.

23:58 – Golden Rule #2: The Internet Is Not Television

27:02 – Learn how classic direct mail tactics still apply online—and how quick tests can save time and money.

30:21 – See how simple math helps you make better marketing decisions without needing a huge team or big budget.

37:48 – Golden Rule #3: Create a Unique Value Proposition (UVP)

41:10 – Learn how surveys, ebooks, and even calculators can turn curiosity into clicks and clicks into conversions.

43:53 – See why certain calls to action work better in law than traditional lead magnets—and what to use instead.

44:31 – Golden Rule #4: If You Build It They Won’t Just Come

46:44 – Learn which channels still work and how to combine them to attract the right people consistently.

48:07 – Golden Rule #5: Subscription Models Survive

52:08 – See how simple habits like email newsletters or birthday cards can help your firm stay top of mind year-round.

52:53 – Golden Rule #6: Remember the 4 P’s - Product, Price, Place and Promotion

53:46 – See why Google search results matter more than physical location when it comes to being chosen first.

55:19 – Golden Rule #7: Trust Is Golden

56:02 – Learn which visual cues and social proof signals increase confidence and conversions instantly.

55:55 – Golden Rule #8: Use the Right Tactic

56:51 – See how a simple strategy like giving something away brought in better clients than expensive ads.

57:44 – Golden Rule #9: The Best Never Rest

59:19 – Discover how regular updates—even small ones—can keep your results from flatlining and help you stay competitive.

01:00:00 – Golden Rule #10: Lead the Trends

01:03:37 – Learn how to get ahead of Google’s AI Overviews by answering real client questions in blog posts and videos that boost your visibility.

01:09:47 – Discover how branding, client communication tools, and business systems like EOS can improve search rankings, client experience, and firm growth.

01:20:42 - Recap of the 10 Golden Rules

Resources Mentioned

Download the TGR Handbook - The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends/ 

Software:

• TGR Boomerang – https://www.tengoldenrules.com
• Case Status – https://www.casestatus.com
• Hona – https://www.hona.com/ 
• BirdEye (Review Software) – https://birdeye.com

Books:

• Traction by Gino Wickman - https://a.co/d/eSfDxUZ 
• Simple Numbers by Greg Crabtree - https://a.co/d/f1i4yoq

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Success in business starts with showing up, but Keith Wasserstrom shows us that true impact lies in turning simple interactions into lasting connections. As a seasoned business advisor and former attorney, Keith has mastered the art of networking and shares how lawyers and professionals can build relationships that drive results. In this episode, we explore his practical tips for creating meaningful conversations, leveraging personal branding, and finding opportunities in unexpected places. From strategies to stand out at events to advice on scaling a practice, Keith’s insights reveal how the right mindset and approach can transform your career and your life.

Key Topics

02:46 – How Keith helps business owners gain clarity and balance in their professional and personal lives.

03:43 – The importance of systematizing businesses, inspired by lessons from E-Myth.

05:05 – Encouraging sole practitioners to grow their practices by delegating and building a team.

06:39 – Why scaling a legal practice requires leveraging associates and systems to increase revenue.

07:54 – The concept of aligning passion and profession using the “Hedgehog” principle.

08:44 – Keith’s early networking success as a young associate and the power of relationship-building.

09:25 – Turning casual encounters at events into high-value business opportunities.

10:39 – Networking rule #1: Show up early to maximize quality conversations.

11:47 – Why introducing yourself and exchanging business cards is essential at noisy events.

15:22 – Building rapport through shared passions, hobbies, or interests as conversation starters.

16:55 – How following up with personalized touches solidifies professional connections.

19:29 – Leveraging board memberships to connect with people who share your interests.

20:31 – Contributing your skills to boards to build credibility and expand your network.

21:48 – Selecting the right networking group based on referral opportunities and target markets.

23:00 – How organizations like BNI and chambers of commerce help in structured networking.

24:04 – Using family or community activities, like coaching, as networking opportunities.

25:07 – Focusing on service over selling to build trust and long-term relationships.

25:40 – Building a personal brand through public speaking and starting a podcast.

27:20 – Quickfire questions on productivity tools and recommended reads.

Resources Mentioned

• E-Myth by Michael Gerber  - https://a.co/d/1kzzeq5 
• Atomic Habits by James Clear - https://a.co/d/5byiBcD 
• 10 Secrets from the Legal Pad by Keith Wasserstrom (Available upon request with Keith).

• Buzz.ai –  https://buzz.ai/ - all-in-one sales engagement platform

1. Corporate Council Business Advisors - https://www.corporatecounsel.com/ 
2. BNI (Business Network International) – Structured networking group for professionals - https://www.bni.com/ 

About our Guest:

Keith Wasserstrom is an accomplished Executive and Business Coach specializing in helping small businesses double their profits within 12-18 months—guaranteed. As a part of System & Soul, Keith guides leadership teams in optimizing their systems, aligning their people with company values, and fostering accountability to drive sustainable growth. With a track record that includes managing IPOs, public offerings, and mergers ranging from $500,000 to $32 billion, Keith brings unparalleled expertise to business strategy and development. He is passionate about transforming businesses into efficient, profitable ventures and empowering owners to enjoy their success without being overwhelmed. Whatever the challenge, Keith is committed to improving your business and your life.

https://www.linkedin.com/in/keithwasserstrom/ 

https://www.corporatecounsel.com/ 

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Building a thriving law firm doesn’t come from just winning cases, it comes from investing in people, systems, and community.

Jay sits down with Adam Rossen, Founder of Rossen Law Firm, to explore how leadership, mentorship, and grassroots marketing have fueled his firm's growth. From a powerful internship program to authentic networking strategies, Adam shares how long-term relationships—not just tactics—create sustainable success. If you're looking to build a firm with heart, structure, and community impact, this conversation offers a blueprint worth following.

Key Topics

03:37 – What inspired Adam to leave prosecution and start a purpose-driven criminal defence firm.

04:44 – How EOS changed the trajectory of his firm’s growth and culture.

05:57 – Why hiring a professional implementer transformed their systems and team dynamic.

07:11 – Celebrating 3,000+ cases closed with a live office counter as both a motivator and marketing tool.

08:46 – How case types are tracked to determine where marketing efforts should focus.

09:37 – The media storm surrounding a high-profile Palm Beach County case and how Adam handles public pressure.

10:59 – What grassroots marketing really means and why it only works when it’s authentic.

12:37 – How a referral-based shoe donation campaign grew into a marketing and brand asset.

14:01 – Why consistency in community outreach builds long-term trust and visibility.

14:44 – Adam’s view on bar associations vs. higher-level networking groups like Provisors.

16:42 – Why Provisors’ national network and intentional relationships elevate referral potential.

19:15 – The mindset shift required to succeed in long-term professional networking.

21:05 – What makes someone truly referable in a professional network—and why it’s not just about skill.

23:23 – Inside the Rossen Law internship program: how it evolved from shadowing to a full learning curriculum.

25:37 – What makes interns relocate for an unpaid position—and the reputation it’s built.

27:25 – A breakdown of how interns are trained, mentored, and immersed in the culture.

29:15 – The importance of alignment between personal brand and firm brand in community impact.

30:29 – How Adam is using partnerships with criminal justice organizations to expand reach and visibility.

31:53 – A smart backlink strategy for the internship program that also supports brand authority.

33:37 – The next evolution: launching a paid mentorship program to support non-traditional candidates.

35:17 – Why founders must transition from hustle mode to brand-building for long-term growth.

36:37 – How to apply grassroots PR techniques and personal connection to link-building.

40:22 – Favorite new productivity tool: Plaud Note Pen for AI-powered meeting capture.

41:37 – Recommended reading: I Am John Galt—linking Ayn Rand philosophy to modern entrepreneurship.

42:59 – Where to connect with Adam and why he’s all-in on LinkedIn for future growth.

Resources Mentioned

Books

• I Am John Galt by Donald Luskin – https://a.co/d/1uLtewk

Technology

• Plaud AI – AI-powered audio notes device - https://www.plaud.ai/

Podcasts

• The Renegade Lawyer - Ben Glass - https://podcasts.apple.com/ca/podcast/the-renegade-lawyer-podcast/id1688205104
• Hampton Law - John Hampton - https://www.youtube.com/@hamptonlawfirm 

About our Guest:

Adam Rossen is a seasoned Broward criminal defense attorney who has represented thousands of clients in cases ranging from DUI and domestic violence to serious felonies such as drug trafficking, robbery, and vehicular homicide. With over 50 jury trials and numerous acquittals and dismissals, Adam is known for his fearless courtroom presence and dedication to achieving the best possible outcomes for his clients. A former Assistant State Attorney in Broward County, he brings valuable insight into the prosecution’s strategies, having once prosecuted the same crimes he now defends. A lifelong South Florida resident, Adam is also a passionate high school basketball coach, with over a decade of experience and a state championship win in 2014.

https://www.rossenlawfirm.com/ 

https://www.linkedin.com/in/adamrossen/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Emotional intelligence isn’t a nice-to-have, it’s the difference between a good law firm and a great one.

Jay is joined by Brooke Birkey, founder of Level Up Law Firm Business Coaching, who shares how emotional intelligence, intake precision, and interdepartmental alignment can transform a firm’s revenue and reputation. From client communication strategies to onboarding systems and the subtle art of handling different personality types, Jay and Brooke explore how strengthening the human side of a law firm’s operations leads to faster case conversion, stronger teams, and better results across the board.

Key Topics

3:35 – How Brooke’s early law firm experience shaped her understanding of intake and firm growth

5:01 – Why emotional intelligence training has a direct impact on revenue and team performance

5:41 – How basic intake mistakes can quietly cost law firms thousands in lost opportunities

6:35 – Why structured sales choreography matters in converting leads effectively

7:32 – How greeting tone and posture can shape the outcome of an intake call

8:08 – Why expressing empathy early in the call builds immediate trust with prospects

8:55 – The importance of mastering tonality over simply using the right words

10:32 – How connect, qualify, and sell forms the foundation of every successful intake process

11:35 – Why overshooting the "sales crest" can cause firms to lose qualified leads

12:35 – How focusing on client experience at intake improves overall firm retention

13:35 – How personality assessments help intake and case management teams work more effectively

14:35 – Why adapting to different client communication styles reduces client frustration

16:03 – How to handle anxious, angry, and withholding clients more effectively during intake

16:47 – Why aligning intake and case management is critical for maintaining a consistent client experience

18:07 – How internal misalignment between departments silently kills client satisfaction

18:53 – Why creating cross-department solutions must start with focusing on what’s best for the business

20:14 – How using a dedicated “hinge” or onboarding team bridges the gap between sales and delivery

21:51 – Why transparency in leadership during change reduces resistance and builds team buy-in

22:52 – How Brooke’s coaching model scales across firms of all sizes, from solos to multi-office firms

24:01 – Why combining data-driven KPIs with human resource optimization leads to stronger growth

25:21 – How better training can save firms from unnecessary hiring and improve existing team performance

26:35 – How client communication tools like Hona are reducing complaints and increasing satisfaction

27:44 – Why firms must balance automation with human connection for sustainable success

28:35 – How Google Tasks helps Brooke stay organized and prioritize follow-ups

28:53 – How dance and movement contribute to Brooke’s personal wellness and creativity

30:51 – Brooke’s favorite leadership book recommendation: The Advantage by Patrick Lencioni

32:05 – Why social media algorithms keep dance videos front and center in her downtime

32:43 – Brooke’s favorite athlete and her love for watching elite gymnastics

33:40 – Where to find Brooke and Level Up Law Firm Business Coaching for more support

Resources Mentioned

• The Advantage by Patrick Lencioni – https://a.co/d/iCt4j36 
• The Five Dysfunctions of a Team by Patrick Lencioni –https://a.co/d/fllT6JI
• 
  

• Google Tasks – Task management tool integrated into Gmail 
• Hona – Client communication and case status platform for law firms - https://www.hona.com
• Case Status – Client communication platform for law firms - https://www.casestatus.com
• 
  

About our Guest:

Brooke Birkey is a dynamic coach specializing in emotional intelligence (EI) training for law firms. With a deep understanding of the unique challenges facing legal professionals, she helps law firm owners, intake teams, and legal staff build stronger emotional intelligence skills that lead to better client relationships, enhanced team performance, and greater revenue generation.

Brooke focuses on helping intake teams optimize their processes to increase revenue and supporting legal teams in reducing opportunity costs through effective communication and decision-making. Her coaching helps teams break through barriers, streamline workflows, and increase productivity by tapping into the power of emotional intelligence to improve both individual performance and collective outcomes.

Outside of her work in law firm coaching, Brooke enjoys reading, Latin dancing, and finds joy in anything involving the outdoors.

https://leveluplawfirmcoaching.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Scaling a law firm isn’t just about getting more cases,it’s about creating systems that let teams thrive without burning out.

Jay is joined by Tim Sawyer, the EVP Sales of Faster Outcomes, who shares his journey from private equity exits to founding an AI-powered legal tech company. With a mix of real-world experience and strategic insight, Jay and Tim unpack how AI can unlock time, talent, and transformation inside a law firm. From automating medical summaries to preserving founder knowledge, listen as they explore how law firms can use technology to scale smarter, serve better, and future-proof their businesses. Whether it’s building brand consistency or planning a long-term exit, this conversation delivers real talk on what it takes to lead with intention in the legal world.

Key Topics

3:10 – How speed networking and structured lunches led to valuable client relationships

6:37 – Why stepping away from a long-time W2 job sparked an entrepreneurial reset

7:47 – How a digital marketing company for insurance evolved into a legal tech startup

9:04 – Why law is still in the early stages of true AI adoption

9:42 – How Faster Outcomes streamlines case prep through OCR and document summaries

10:33 – What makes human-in-the-loop AI critical for legal document generation

10:52 – How uploading MedChrons allows for real-time querying and summarization

11:31 – Why building a private knowledge base changes how legal teams operate

12:11 – How law firms with disorganized systems can centralize their IP for efficiency

13:00 – How AI preserves institutional memory from legacy founders and rainmakers

14:01 – Why AI is perfect for law firm succession planning and sustainable scaling

14:55 – How “Ask Jeff” became a custom AI agent that supports a whole legal team

15:50 – What personal legacy and family preservation can look like using this same tech

16:54 – The three business levers Tim uses to analyze any business: find, serve, and keep

18:00 – Why leadership and alignment are the hidden drivers behind every successful system

18:52 – How poor onboarding—not poor software—is often the real barrier to adoption

19:37 – Why five-star service needs to be as intentional as your marketing spend

20:51 – How keeping clients informed improves reviews, SEO, and overall firm success

21:31 – Why founders should run their firm as if they were selling it tomorrow

23:07 – Why analyzing KPIs from an investor’s point of view can drive smarter decisions

23:52 – What a lawyer starting out should focus on first (hint: marketing and messaging)

25:16 – Why brand consistency matters more than competing with big-budget competitors

26:18 – What lawyers often underestimate when launching a firm—especially in PI

26:49 – The one priority every large firm should focus on: alignment before AI

27:31 – Why explaining the "why" behind change is key to team buy-in

28:43 – How Tim uses ChatGPT to enhance clarity and cut writing time

29:42 – A look into Tim’s health transformation and longevity-focused lifestyle

30:38 – Inside Tim’s personal pub—and why it’s covered in cork

32:04 – How Sapiens and Nexus shaped Tim’s thinking around branding and evolution

32:50 – Why TikTok’s algorithm delivers fast insights for focused content consumers

33:34 – A new book recommendation from TGR Live: Outlive by Peter Attia

34:31 – How Faster Outcomes helps lawyers spend more time doing what they love

Resources Mentioned

• Sapiens by Yuval Noah Harari – https://a.co/d/3WziBIl 
• Nexus: A Brief History of Information Networks by Yuval Noah Harari – https://a.co/d/fQ5hnn4 
• Outlive by Peter Attia –https://a.co/d/28no1HD
• 
  

• ChatGPT – https://chat.openai.com
• Microsoft Notebook
• 
  

• Legal Keys Podcast by Faster Outcomes -  https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791766239

About our Guest:

He’s a two-time INC 500 President and Co-Founder with private equity exits totaling $90 million. Over the past 25 years, I’ve helped drive revenue for high-growth startups and taught sales, marketing, and leadership strategies to over 10,000 professionals across industries.

His teaching is centered on a simple concept: every successful business must FIND, SERVE, and KEEP customers profitably.

Today, he brings that passion to Faster Outcomes, where he is focused on helping law firms leverage AI and technology to improve performance, drive growth, and make a lasting impact.

https://fasteroutcomes.com/ 

https://www.linkedin.com/company/faster-outcomes/ 

https://www.youtube.com/@fasteroutcomes 

https://www.instagram.com/fasteroutcomes/ 

https://www.facebook.com/people/FasterOutcomes/61568663980723/ 

https://www.tiktok.com/@faster_outcomes 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

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Referrals don’t happen by accident. With these strategies you can get referrals without even asking. Jay Berkowitz and Stacey Brown Randall, author of Generating Business Referrals Without Asking: A Simple Five-Step Plan to a Referral Explosion, breaks down the science and systems behind creating consistent, high-quality referrals without uncomfortable asks or gimmicky tactics. Drawing from years of research and coaching, Stacey and Jay explore the 10 Golden Rules of Getting Referrals Without Asking, showing how lawyers can build relationships that naturally lead to more business—all while honoring the trust of those who refer.

Key Topics

05:05 – Golden Rule #1: Define Referrals Correctly

A referral isn’t a testimonial, a repeat client, or word-of-mouth. It must include:• A personal connection (the referrer connects the prospect directly to you), and• An identified need (the prospect knows they need help and is open to working with you).Stacey emphasized the importance of recognizing that if someone gives out your name without a connection or context, it’s not a referral—it’s just buzz. Jay added that in personal injury law, real referrals often start with something as simple as “My friend Karen said you helped her after her accident, and I need the same help.” Without both elements, you’re not in control of the opportunity—and may never hear from them.

10:41 – Golden Rule #2: Know Where They Fit

Referrals aren’t marketing or prospecting—they’re a third leg. Most businesses view sales as a two-legged stool:• Prospecting (e.g., networking, cold calls, BNI), and• Marketing (ads, content, websites).Referrals deserve their own strategy. Stacey warns that pushing referrals into one of the other two categories leads to “ask, pay, or annoy” tactics that damage relationships. Jay shared how, once he separated his referral plan from his general marketing, he was able to focus on key sources like coaches, software vendors, and consultants with attorney networks—treating them differently than prospects.

13:39 – Golden Rule #3: Make Referral Tracking A Priority

If you don’t track, you can’t improve. Stacey recommends five columns to track referrals:• Date, Prospect Name, Source, Outcome, and Revenue.Tracking lets you identify patterns—who’s referring most, which types of referrals convert, and what’s working. Jay noted that by reviewing his spreadsheet quarterly, he saw one client who referred five firms—each worth thousands monthly. That insight led to doubling down on personalized outreach for that contact and seeking more like them.

17:01 – Golden Rule #4: Know the Players

There are three referral players: the source, the prospect, and you (the solution provider). And they matter—in that order.Stacey emphasizes that you’re not the hero—the referral source is. They’re helping someone they care about solve a problem, and you’re just the solution. Jay echoed this with his strategy of focusing on relationships with key introducers—like software companies who serve hundreds of attorneys. These aren’t cold prospects; they’re high-trust connectors who deserve thoughtful attention.

22:58 – Golden Rule #5: The Happiness Trifecta

When someone gives a referral, their brain gets a feel-good reward. Referring makes them feel helpful, generous, and important—it’s not about you.This insight changes your strategy. Stacey says every referral deserves a thank-you note, not because it “earns” the next one, but because it validates the referrer’s action. Jay shared that he now treats every referral like a VIP event, sending handwritten notes or thoughtful gifts (not swag!)—reinforcing the dopamine feedback loop that makes people want to do it again.

24:40 – Golden Rule #6: The Psychology of Trust

Referrals are based on liking and trusting—but not blind trust in your skillset. They trust you enough to solve a problem and make them look good.It’s not about reciting your resume. Stacey teaches that trust comes from maintaining a real relationship. Jay applies this by regularly checking in with his top connectors—not to pitch, but to help them, promote their projects, and stay in their world. Building a consistent presence—not just once-a-year coffee meetings—is what builds trust over time.

27:02 – Golden Rule #7: Behavioral Economics

You can’t force a referral—but you can control desire through thoughtful, varied interactions.Stacey warns against gimmicks or monotony (like monthly emails or repetitive coffee invites). Instead, apply variety and relevance. Jay began rotating gestures—local restaurant gift cards, helpful intros, book recommendations—customized to each contact. That variety, Stacey says, keeps your presence fresh and boosts the desire to refer you when the opportunity arises.

34:27 – Golden Rule #8: The Referral Ecosystem

Referrals don’t live in one place—they’re an ecosystem across your business.Referrals can come from:• People (clients, COIs, influencers),• Your client experience (how referable are you?),• Buyer’s journey moments (when they’re deciding to work with you), and• Networking, events, and social.Jay uses this ecosystem lens to look for “hidden referral opportunities” like flipping introductions into referrals (using Stacey’s Flip Scripts), and embedding referral seeds in webinars, email sequences, and post-sale thank-yous.

37:15 – Golden Rule #9: Identify Existing Sources of Magic

Your best referral sources are gold—mine the list.Stacey recommends reviewing 3–4 years of client and prospect data, listing where each came from, then sorting by referral source. That gives you your “List of Gold.” Jay admitted he hadn’t done this in years and was surprised to find trade shows were still his top source—but he hadn’t been actively cultivating them for referrals. Reengaging these hidden MVPs can unlock exponential growth.

39:48 – Golden Rule #10: The Plan

Create a “touchpoint plan” for your referral sources—5–7 meaningful interactions per year.These aren’t promo blasts. They’re intentional, personal, and about the referrer. Stacey calls it “mass personalization”—thoughtful gestures like cards, articles, books, or support. Jay now builds quarterly touchpoints for key contacts, often just checking in with a note or small gift. He avoids promo swag (per Stacey’s “no logos” rule), and focuses on the message: You’re appreciated. I’m here. Let’s keep helping each other.

43:46 - Conclusion: Referrals Without Even Asking Isn’t Magic. It’s a System.Follow these ten rules, and you’ll build a referral strategy that’s authentic, consistent, and effective. Track it. Thank your people. Show up differently. And remember—it’s about them, not you.

Co-authored by Jay Berkowitz (Ten Golden Rules) and Stacey Brown Randall (Roadmap to Referrals).

Resources Mentioned

Books

Generating Business Referrals Without Asking by Stacey Brown Randall - https://a.co/d/2bo01wt 

Podcasts

Roadmap to Referrals - Stacey Brown Randall - https://podcasts.apple.com/us/podcast/roadmap-to-referrals/id1405302350 

About our Guest:

A proud Southern native and lifelong Red Sox fan, Stacey Brown Randall now calls Charlotte, NC home with her husband, their two biological children, and a nephew they’ve welcomed into their family. With a background in broadcast journalism and a family full of entrepreneurial spirit—especially in the restaurant industry—her journey into business ownership was a natural one, shaped in part by her own experiences, including navigating business failure. Passionate about helping service-based business owners who genuinely care about their clients, she specializes in teaching them how to effectively generate referrals by knowing what to do, how to do it, and what to say.

Website: https://staceybrownrandall.com/   

LinkedIn: https://www.linkedin.com/in/staceybrandall/

Instagram: https://www.instagram.com/staceybrownrandall/ 

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Most leaders don’t need more hustle—they need more clarity, focus, and intention. Leadership coach and author William C. Attaway joins me as we discuss the 10 Golden Rules of Catalytic Leadership, offering insights that go beyond theory and into real-world impact. From hiring smarter to evaluating success, shifting mindset to delegating authority, we break down the habits and mental frameworks that move leaders—and law firms—from stuck to scaling. This episode isn’t just about motivation, it’s about building systems that support sustainable growth.

Key Topics

[02:16] Introduction of William C. Attaway and his focus on leadership coaching for high-capacity leaders.

[03:06] Explanation of what “catalytic leadership” means and how it differs from traditional leadership approaches.

[04:51] How leadership shows up in both home life and business, and why alignment matters in both.

[05:46] The origin story of William’s coaching model and how it emerged from years of leadership in multiple settings.

[07:46] How to uncover core pain points before solving performance issues.

[09:41] The value of using DISC and Working Genius to understand leadership wiring.

[11:53] A live walkthrough of CrystalKnows and how AI tools help decode team communication styles.

[15:16] What happens when expectations aren’t clearly defined during hiring.

[19:16] Why the leader is often the bottleneck—and how to step aside for team growth.

[22:18] How delegating authority, not just tasks, creates more trust and momentum.

[23:36] Why a business will never grow beyond the leadership capacity at the top.

[25:46] How intentional learning habits—books, podcasts, and masterminds—drive sustained growth.

[27:33] What it looks like to structure daily reading rhythms for better personal development.

[27:52] How mindset influences 90% of success or failure in business leadership.

[28:58] What it means to be “busy” with the wrong things and how to fix it.

[30:16] A step-by-step breakdown of a weekly review to increase focus and learning.

[32:07] Why evaluating success is just as important as evaluating failure.

[34:05] What to examine when a client relationship thrives and how to replicate success.

[34:46] How to uncover what’s keeping a leader up at night—and how that drives real solutions.

[35:38] Why optimization starts by aligning priorities with available time.

[36:04] What part-time teams need to thrive and how to lead them toward greater output.

[36:27] Who benefits most from leadership coaching and what mindset makes it effective.

Resources Mentioned

Assessments & Frameworks

• DISC Assessment – Personality typing tool for communication and team-building
• Working Genius – Productivity and collaboration tool developed by Patrick Lencioni
• EOS (Entrepreneurial Operating System) – Business operating framework for growth and leadership structure

Books

• Eat That Frog by Brian Tracy – A guide to prioritization and time management - https://a.co/d/6Enua2A 
• Catalytic Leadership by William C. Attaway – His book on intentional leadership habits and mindset - https://a.co/d/j2Geg5y 
• Lead.: Leadership Lessons from the (Not So) Minor Prophets by William C. Attaway – A book focused on building strong leadership cultures - https://a.co/d/bO0RRQw 

Podcasts

• Real AF by Andy Frisella – Focuses on mindset, business, and self-discipline - https://podcasts.apple.com/us/podcast/real-af-with-andy-frisella/id1012570406 
• Catalytic Leadership Podcast – Hosted by William C. Attaway, covering leadership principles and personal development - https://podcasts.apple.com/us/podcast/catalytic-leadership/id1573079671 

About our Guest:

Dr. William Attaway is an executive coach and founder of Catalytic Leadership, LLC, where he helps leaders grow intentionally and achieve greater results. With nearly 30 years of experience, he supports high-performing business owners, entrepreneurs, and teams in navigating challenges with clarity, calmness, and confidence. He also hosts the Catalytic Leadership Podcast, featuring insights from leaders across various fields. Originally from Birmingham, Alabama, William now lives in northern Virginia with his wife, Charlotte, and their two daughters. 

https://catalyticleadership.net/ 

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

If your law firm’s growth has stalled, it’s probably not because of your legal skills—it’s because you’re missing a playbook. In this episode, business coach and consultant Bianca Moreiras, Founder of Bianca Moreiras & Associates, joins Jay and together they reveal the 10 Golden Rules for running your law firm like a boss. With over 40 years in the legal world, Bianca shares tactical strategies around hiring, financials, systems, succession planning, and more. Whether you’re launching your firm or preparing to scale, this episode delivers a full checklist of what successful firms do differently.

Key Topics

[01:47] How Bianca transitioned from medical malpractice to consulting and why law firm culture became her focus.

[03:06] The real reason most law firms struggle to grow—and it’s not what you think.

[05:54] Start from the bottom up—engage every team member, not just the attorneys, to improve operations and culture.

[08:54] Run your law firm like a business by creating systems and working on the business, not in it.

[12:50] Master your financials—budget, forecast, price services correctly, and hire a fractional CFO early.

[14:52] Standardize systems, processes, and procedures so everyone does things the same way across all departments.

[17:54] Show appreciation—recognition builds team loyalty and productivity more than money alone.

[19:59] Network daily—treat rainmaking and relationship-building as essential parts of your schedule.

[26:54] Cross-train and cross-sell—educate your team and clients on all your practice areas to increase case volume.

[28:39] Prioritize training and continuing education—for both attorneys and staff to improve retention and service.

[32:39] Create work-life balance by setting boundaries, managing expectations, and prioritizing wellness.

[34:54] Plan your exit strategy early—succession planning ensures long-term value, sustainability, and peace of mind.

Resources Mentioned

• ClickUp – Project management software for SOPs
• Loom – For creating training videos
• Slack – For internal communication and recognition

Books

• Traction: Get a Grip on Your Business by Gino Wickman - https://a.co/d/1I3oJ6d 
• Built to Sell by John Warrillow - https://a.co/d/hXxNXmC 

Podcasts 

• FLN Podcast – Hosted by Mo N. ELDeiry (Florida Lawyers Network) - https://podcasts.apple.com/us/podcast/florida-lawyers-network-fln-podcast/id1627916200 

About our Guest:

Bianca Moreiras is a seasoned legal administrator and marketing director with over 30 years of experience in top-level roles at various Florida law firms. Her extensive, hands-on background allows her to bypass the trial-and-error phase common to many consultants and deliver effective, tailored solutions. She spent 18 years at Bedzow & Korn, P.A., where she held multiple leadership positions covering finance, HR, marketing, client relations, billing, and recruitment. This broad expertise led her to pursue higher-level roles and ultimately inspired her to help businesses by leveraging her unique blend of skills and firsthand knowledge.

https://www.biancamoreiras.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

When two seasoned legal marketers disagree on what really drives digital marketing results, it’s more than a debate—it’s a playbook in action. Taken from a live Texas Showdown Debate, internet marketing professional Jay Berkowitz goes head-to-head with attorney Angel L. Reyes, III, Founder of Angel Reyes & Associates.  Listen as they debate over whether branding or digital performance wins in today’s legal landscape. Angel brings decades of insight into high-volume case acquisition, intake systems, and data-driven marketing. Jay brings agency experience managing 150+ Google Local Service Ads. Together, they break down exactly how LSAs, PPC, reviews, and intake speed influence client acquisition—and why even the best brand means nothing without execution.

Key Topics

[00:04:05] What sparked a heated conversation between two marketing pros—and why it matters for your strategy.

[00:07:02] How online visibility and engagement might be influenced by more than just ad dollars.

[00:09:58] What drives clicks in today’s legal market and how your firm might need to adapt.

[00:12:12] How one firm reevaluated its entire marketing approach—and what you can learn from their shift.

[00:14:24] What it looks like to scale your intake to handle thousands of leads—and the structure behind it.

[00:17:08] Which performance metrics may play a bigger role in digital rankings than your brand name.

[00:19:20] Why timing might be more powerful than reputation when it comes to converting leads.

[00:21:52] How to think differently about the long-term value of new intakes.

[00:23:47] What makes one paid ad channel stand out—and how to tell if it’s still working for your firm.

[00:27:03] How recent changes to ad platforms could impact your lead quality and what to watch out for.

[00:29:15] What goes into a high-performing ad account beyond just budget and targeting.

[00:31:08] What tracking intake speed can teach you about your own team’s performance.

[00:33:57] Why the first phone call might be your only shot—and what happens when you miss it.

[00:36:06] What tools some firms are using to turn missed opportunities into signed cases.

[00:38:12] How national competitors are approaching your market and why that could affect your results.

[00:40:10] What happens when a competitor bids on your brand—and how you can respond.

[00:43:57] What consumer behavior in the grocery store can teach you about ad positioning.

[00:46:35] Why improving one overlooked metric could significantly lower your ad costs.

[00:49:40] How to prioritize marketing investments when your budget doesn’t allow for everything.

[00:53:12] What two seasoned marketers agree all small firms should focus on first before thinking about brand.

[00:55:40] What types of marketing waste most budgets—and how to know if you’re falling into the same trap.

[00:57:30] How one firm tracks attribution beyond “last click” to better understand the full client journey.

[00:59:50] What branded search terms really show—and where the real origin of a case may begin.

[01:02:20] How multi-channel campaigns can either clarify or confuse a firm’s overall message.

[01:04:10] What often gets missed in review strategies—and how to get more out of them.

[01:06:00] Why automation is helping some firms follow up faster and more consistently than ever before.

[01:08:10] The surprising marketing tactic some firms are using to lower cost per lead—without lowering quality.

[01:10:45] How to evaluate if your intake process is really aligned with your ad spend.

[01:13:20] What the data says about speed-to-lead—and what’s considered too slow in 2025.

[01:15:40] A look at the future of LSA, PPC, and lead generation—and what law firms should prepare for next.

[01:18:05] Why staying ahead in marketing requires more than just tools—it demands mindset and execution.

[01:20:45] Final takeaways from both Angel and Jay on what they’d prioritize if they were starting over.

Resources Mentioned

• Google Local Services Ads (LSAs)
• Google Ads (PPC)
• Google Maps & Google Business Profile
• DocuSign – For immediate contract signing during intake
• TGR Boomerang – Tool by 10 Golden Rules to capture missed calls
• Voice over IP (VoIP) Telephony – For tracking call speed and missed call rate
• Invoca – Call attribution platform
• Google Reviews – One of the most influential ranking and trust factors
• UTMs & Google Tag Manager – For campaign attribution

About ourGuest:

Angel L. Reyes, III is the Founder and Managing Partner of the law firm Angel Reyes & Associates. He began his legal career on Wall Street, subsequently relocated to Dallas, Texas, and opened his law firm. Since 1993, Angel has helped over 55,000 injury victims receive over $1 Billion in compensation for their injuries.

Angel was named to the 2008-2024 Texas Monthly Super Lawyers list, the top honor issued to the best lawyers in Texas. Angel is often quoted by newspapers and periodicals throughout the country and is a frequent guest on both national and local television and radio shows.

https://www.reyeslaw.com/ 

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.