Most leaders don’t need more hustle—they need more clarity, focus, and intention. Leadership coach and author William C. Attaway joins me as we discuss the 10 Golden Rules of Catalytic Leadership, offering insights that go beyond theory and into real-world impact. From hiring smarter to evaluating success, shifting mindset to delegating authority, we break down the habits and mental frameworks that move leaders—and law firms—from stuck to scaling. This episode isn’t just about motivation, it’s about building systems that support sustainable growth.

Key Topics

[02:16] Introduction of William C. Attaway and his focus on leadership coaching for high-capacity leaders.

[03:06] Explanation of what “catalytic leadership” means and how it differs from traditional leadership approaches.

[04:51] How leadership shows up in both home life and business, and why alignment matters in both.

[05:46] The origin story of William’s coaching model and how it emerged from years of leadership in multiple settings.

[07:46] How to uncover core pain points before solving performance issues.

[09:41] The value of using DISC and Working Genius to understand leadership wiring.

[11:53] A live walkthrough of CrystalKnows and how AI tools help decode team communication styles.

[15:16] What happens when expectations aren’t clearly defined during hiring.

[19:16] Why the leader is often the bottleneck—and how to step aside for team growth.

[22:18] How delegating authority, not just tasks, creates more trust and momentum.

[23:36] Why a business will never grow beyond the leadership capacity at the top.

[25:46] How intentional learning habits—books, podcasts, and masterminds—drive sustained growth.

[27:33] What it looks like to structure daily reading rhythms for better personal development.

[27:52] How mindset influences 90% of success or failure in business leadership.

[28:58] What it means to be “busy” with the wrong things and how to fix it.

[30:16] A step-by-step breakdown of a weekly review to increase focus and learning.

[32:07] Why evaluating success is just as important as evaluating failure.

[34:05] What to examine when a client relationship thrives and how to replicate success.

[34:46] How to uncover what’s keeping a leader up at night—and how that drives real solutions.

[35:38] Why optimization starts by aligning priorities with available time.

[36:04] What part-time teams need to thrive and how to lead them toward greater output.

[36:27] Who benefits most from leadership coaching and what mindset makes it effective.

Resources Mentioned

Assessments & Frameworks

• DISC Assessment – Personality typing tool for communication and team-building
• Working Genius – Productivity and collaboration tool developed by Patrick Lencioni
• EOS (Entrepreneurial Operating System) – Business operating framework for growth and leadership structure

Books

• Eat That Frog by Brian Tracy – A guide to prioritization and time management - https://a.co/d/6Enua2A 
• Catalytic Leadership by William C. Attaway – His book on intentional leadership habits and mindset - https://a.co/d/j2Geg5y 
• Lead.: Leadership Lessons from the (Not So) Minor Prophets by William C. Attaway – A book focused on building strong leadership cultures - https://a.co/d/bO0RRQw 

Podcasts

• Real AF by Andy Frisella – Focuses on mindset, business, and self-discipline - https://podcasts.apple.com/us/podcast/real-af-with-andy-frisella/id1012570406 
• Catalytic Leadership Podcast – Hosted by William C. Attaway, covering leadership principles and personal development - https://podcasts.apple.com/us/podcast/catalytic-leadership/id1573079671 

About our Guest:

Dr. William Attaway is an executive coach and founder of Catalytic Leadership, LLC, where he helps leaders grow intentionally and achieve greater results. With nearly 30 years of experience, he supports high-performing business owners, entrepreneurs, and teams in navigating challenges with clarity, calmness, and confidence. He also hosts the Catalytic Leadership Podcast, featuring insights from leaders across various fields. Originally from Birmingham, Alabama, William now lives in northern Virginia with his wife, Charlotte, and their two daughters. 

https://catalyticleadership.net/ 

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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