In this episode of The Stockman Grassfarmer Podcast, Danielle Devota shares practical, boots-on-the-ground lessons from her first full season selling meat at a farmers’ market. Drawing from her experience raising grassfed beef, pasture-raised chicken, and forest-raised pork, Danielle walks through the real considerations behind moving from selling meat shares to offering retail cuts—and what that shift meant for customer relationships, cash flow, and long-term planning.

The episode explores the realities of small-scale, regenerative meat sales, including product availability, butcher scheduling, pricing confidence, and market logistics. Rather than offering theory, Danielle provides clear, experience-driven insights that can help producers decide if farmers’ markets fit their operation—and how to do them better if they do.

🔑 Key Points Covered:

Why Retail Meat Changed Everything
How offering smaller quantities expanded Danielle’s customer base and created more consistent cash flow.

Seasonality & Product Availability
Educating customers on why certain cuts—and meats—aren’t always available year-round.

Choosing the Right Market Commitment
Testing markets before committing, picking timeframes that fit forage and production cycles, and knowing when to skip low-return days.

Cut Selection & Inventory Strategy
Focusing on staple cuts first and letting customer demand guide future offerings.

Market Costs & Labor Reality
Being honest about booth fees, equipment, time investment, and the true cost of having multiple people at the stand.

Booth Placement & Visibility
Why consistency matters—and how advocating for your space helps retain regular customers.

Pre-Orders & Customer Flow
Using pre-orders to manage inventory and create momentum at the booth.

Email List Building at Markets
Turning face-to-face interactions into long-term customer relationships.

Creative Displays for Frozen Meat
Using signage, photos, and chalkboards to make frozen products easier to understand and sell.

Standing by Your Pricing
Preparing for price objections and confidently communicating the value of pasture-raised, regeneratively produced meat.

🌱 Actionable Insights:

Start with a limited product lineup and expand only after demand is proven.

Use farmers’ markets as both a sales channel and a customer education opportunity.

Protect your time and cash flow by evaluating each market day as a business decision.

Capture customer contact information every chance you get.

Remember—not everyone is your customer, and that’s okay.

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👉 Tune in with your favorite podcast app to The Stockman Grassfarmer Podcast and learn from producers navigating real-world grazing, marketing, and livestock challenges—straight from the pasture.