In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about your value because if you don't get value right no one sees you, people don't have interest in you and there is no sale. However, if you get it right, you're seen by your marketplace and the potential folks trying to hire you, people are curious and want to know more, and ultimately they buy.

Here are the 3 things that you need to know:

1. Transformation drives value
2. Process gives confidence
3. Results create certainty

The Value Articulator

This framework allows you to articulate your value so that you are able to speak to your audience in a succinct way.

1. Who: Who do you help? This is our market.
2. What: What results do you help people get?
3. How: How do you help? This is the process.

• Problems: When you talk about who and what together, it’s really about the problems you solve.
• Transformation: It’s between what and who. We get transformation by matching the people we work with, with the process that works.
• Distinction: It is what the results are that we get and how we get them.

The Value Articulator Template

This is a template that you can use to answer who, what, how along with the distinction that you have when compared to others.

Here is how it works:

I help [X] do [Y] so that [Z], unlike [A] because of [B].

X – Who do you help
Y – What do you help with
Z – What results you help get
A – Customer alternatives
B – Your Distinction

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ABOUT MEL ABRAHAM

Mel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses.

Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to livinglife bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/