Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time. 

• 90% Wrong
• How to Live an Asymmetric Life
• Tacklebox
• Idea to Startup Newsletter
• Idea to Startup Bot 

00:25 Intro - Starting a Startup Idea Live
02:02 The Idea - Healthcare is changing
05:58 Smooth Jazz
06:30 90% Wrong
07:52 Scary and Hard
09:30 Worst First
10:51 The Four Story Questions
15:45 The Two hero’s
18:38 The End: I Hate Both Customers