Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.

Today on the show we discuss: why technology isn’t the main cause of distraction, what Nir believes is actually the root cause of distraction, 4 steps to take to finally eliminate stop procrastinating and eliminate distractions, why to-do lists don’t work and what to do instead, why do we delay things that we know are important to us, how to set up your phone to develop unbreakable focus and more.

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