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If you're struggling to create content that converts—whether that’s into followers, email subscribers, leads, or sales—it’s likely that it’s time to do some Target Market Research! Today, I'm sharing the one essential strategy that could be the missing piece in your marketing puzzle, not just for Instagram, but for any platform where you're promoting your business.

In this episode, you’ll learn:

[02:15] - The Importance of Target Market Research

• Discover why understanding your ideal client inside and out is crucial for creating content that resonates and converts.

[05:10] - How to Conduct Target Market Research

• I’ll walk you through five simple and effective methods for gathering insights about your audience, including:
  1. [06:00] - Interviewing past clients.
  2. [08:15] - Leveraging AI tools like ChatGPT.
  3. [10:30] - Using Google for common questions and pain points.
  4. [12:20] - Reading comments on popular posts.
  5. [14:05] - Using tools like Answer the Public.

[16:45] - Why This Matters

• Understanding your audience’s desires, struggles, and goals allows you to create content that speaks directly to them. This kind of content doesn't just get seen—it gets remembered, shared, and acted upon.

[21:45] - Actionable Takeaways

• [22:00] - Interview 3-5 past clients for insights.
• [22:30] - Use AI tools like ChatGPT for research.
• [23:00] - Stay curious—use Google and social media for continuous learning.

EPISODE LINKS:

REELS FOR BUSINESS 3 DAY WORKSHOP REPLAY: If you missed my recent live workshop on creating Instagram Reels, don’t worry! You can still get access to the replay. REGISTER HERE AND WE’LL EMAIL YOU THE REPLAY FROM ALL 3 DAYS!,

Want to dive deeper into using AI for marketing? Check out my four-part mini-series and my interview with AI coach Juan Galan, one of the most popular episodes to date!

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• Apply for your FREE Instagram Breakthrough Session with Elizabeth
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