Well hello there, and welcome to this episode of my podcast—where I’m teaching you #1 way to avoid being the face of your online brand.

I’ve had so dang many people outside of that group tell me that they’d LOVE to have a successful ecommerce store but the idea of being the face of their brand stops them from ever getting started. So I surveyed the students in my 0-100K System not too long ago, and I learned that the majority of them also absolutely do not want to be the face of their brand. 

Truly, I get it. When I started my first online store, I didn’t want anybody to know who I was, either.

That’s why I’m introducing a special guest today as part of my podcast episode. It’s fair to say that she was key to me hitting the million-dollar mark (and multi-million-dollar mark) with my first online store.  

Her name is Nikki and she’s the kind of neighbor everyone wants to have. Her husband’s an attorney, she has three kids and she drives a minivan. And she loves finding cool, affordable products for herself and her family. 

And there’s one other thing you should know: she’s not real. 

Nikki is the avatar, or the buyer persona, I created for my online shop. It was thanks to her—and a method I followed almost religiously--that I didn’t have to be the face of my ecommerce business. 

Curious about that method?  Well, there are 6 steps, and I go over every single one of them in this podcast episode. And to make it easy to remember, I came up with the acronym “HEROES.” 

Additional Resources 

Find out how Krista built a million-dollar tee-shirt business without being the face of her brand. Click here.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

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