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The $10 Million Question: Are You Engineering Your Agency’s True Value — or Just Earning a Living?
Most agency owners are asking the wrong question.
They’re stuck on “What’s my agency worth today?”
But the real question — the $10 million question — is this:
Are you deliberately engineering its value… or just hoping for the best?
In this hard-hitting solo episode, Michael Jans throws open the strategic vault and lets you in on the 12 critical levers that drive value — not someday, but right now.
You’ll discover:
✅ Why two nearly identical agencies can sell for 4X… or 13X — and what makes the difference
✅ The silent killer of valuation: being indispensable
✅ How to quickly pinpoint your agency’s strengths and value traps with the 3-Minute Valuation Scorecard
✅ The 3 Growth Models that quietly separate scalable businesses from burnout-prone shops
✅ What today’s smartest acquirers really want (and how to make sure you have it)
If you’re building a business for income and asset value — this one’s required listening.
Whether you're 24 months from selling, or just want the freedom to choose your path —
this episode could reframe your future.
👉 Listen now. Reclaim your power. And start engineering the future you actually want.
View all episodes
By Michael Jans
4.5
4343 ratings
Most agency owners are asking the wrong question.
They’re stuck on “What’s my agency worth today?”
But the real question — the $10 million question — is this:
Are you deliberately engineering its value… or just hoping for the best?
In this hard-hitting solo episode, Michael Jans throws open the strategic vault and lets you in on the 12 critical levers that drive value — not someday, but right now.
You’ll discover:
✅ Why two nearly identical agencies can sell for 4X… or 13X — and what makes the difference
✅ The silent killer of valuation: being indispensable
✅ How to quickly pinpoint your agency’s strengths and value traps with the 3-Minute Valuation Scorecard
✅ The 3 Growth Models that quietly separate scalable businesses from burnout-prone shops
✅ What today’s smartest acquirers really want (and how to make sure you have it)
If you’re building a business for income and asset value — this one’s required listening.
Whether you're 24 months from selling, or just want the freedom to choose your path —
this episode could reframe your future.
👉 Listen now. Reclaim your power. And start engineering the future you actually want.
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