Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling. 

Key Takeaways:

// Great content doesn’t happen by accident — it’s built through a clear system.

// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you’ll say it.

// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.

// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.

Connect with Ally: LinkedIn | Instagram

Connect with Rob: LinkedIn | Tik Tok

Download the Content Planning System from Melanie Deziel: Download Now

Attend Digital Summit Near You: Conference Website

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