The Estate Agent Consultancy Podcast

The 3 Biggest Marketing Mistakes Estate Agents Make (with Kirsty Franks)


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Too many estate agents take a scattergun approach to marketing—and it’s costing them instructions.

In this episode, I’m joined by Kirsty Franks, Founder of Frank Marketing and Fractional Group Marketing Director at The Property Franchise Group, to uncover what actually works for self-employed agents in today’s market.

You’ll discover:

  • Why most marketing budgets are wasted (and where to spend instead)
  • How to build a brand that makes you stand out locally
  • The role social media really plays in getting instructions
  • Offline strategies that still work in 2025
  • 3 practical marketing actions you can take today for better results

If you want to win more instructions without burning cash on random marketing tactics, this episode is for you.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

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The Estate Agent Consultancy PodcastBy The Estate Agent Consultancy


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