The 3 Biggest Mistakes Estate Agents Are Making with Their Marketing in 2025!

Are your marketing efforts in 2025 up to scratch? In this episode, marketing expert Reena Patel shares the top three mistakes that many estate and letting agents are making, and how you can avoid them.

Firstly, relying too much on AI tools like ChatGPT without properly checking the output is a big issue. While AI is a great tool, it can often include mistakes like American spellings or emojis that don’t suit your brand. Simply copying and pasting content can give the game away, so it’s essential to proofread and ensure everything aligns with your professionalism.

Next, many agents focus too much on sales, forgetting the importance of building long term relationships. As Reena points out, it’s the agents who stay in touch and genuinely engage with clients who are most likely to see success when those clients are ready to buy or sell years down the line.

Finally, a surprising number of agents fail to follow up on leads from major property platforms like Rightmove and Zoopla. If you’re paying for these listings, you must nurture every lead, even if they’re just browsing. Failing to do so could mean missing out on valuable opportunities.

If you want to take your marketing strategy to the next level and avoid these costly mistakes, this episode is for you. Don’t miss out, hit play now!