The Agency Profit Podcast

The 3 Steps for Creating Clarity in Your Agency Operations, With Melissa Morris


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Points of Interest
  • 0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background.
  • 2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success.
  • 4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face.
  • 8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue of scope creep.
  • 11:30 - 13:45 - Team Clarity and Training: Melissa emphasizes the importance of team clarity and training.
  • 13:45 - 15:27 - Integrating Operations Early: The conversation touches on integrating operations early in an agency.
  • 15:27 - 16:02 - Starting with Conversation: Melissa talks about starting with a conversation when dealing with agency owners.
  • 16:02 - 17:37 - Importance of Output: Discussion about focusing on the desired output and the quality of project management tools.
  • 17:37 - 19:23 - Documenting Processes: Marcel transitions to discussing the timing of documenting processes and the potential pitfalls.
  • 19:23 - 22:20 - Framework - DISCO: Melissa introduces her DISCO framework for refining workflows and processes.
  • 22:20 - 28:01 - SOPs and Training: Discussion on the right time to create Standard Operating Procedures (SOPs) and the importance of team training.
  • 28:01 - 32:55 - Additional Tips: Melissa suggests focusing on the tool stack and addressing team training.
Show Notes
  • Link to youragencyauthority.com
  • Link to Melissa's LinkedIn Profile

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The Agency Profit PodcastBy Parakeeto, Marcel Petitpas

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